POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists.

POC was founded in 2005 and made its first entry, addressing the ski racing market, at the ISPO trade show where it also introduced its mission. POC’s new ideas and solutions to improve ski racing safety, by reducing the force transmitted to the brain and body in case of a crash, gained a lot of attention.

The concepts, technologies, and materials used and implemented for the helmets and body armor were developed in close collaboration with POC Lab; POC’s scientific forum that consists of some of the world’s foremost sports medicine experts, brain scientists and specialists in spinal cord injuries.

At the Turin 2006 Winter Olympics, US alpine ski racer, Julia Mancuso won the gold medal in giant slalom and pictures of her wearing a POC helmet and goggles were published all over the world. Since then, POC has evolved and developed protection for different categories including freeskiing, snowboarding and mountain bike disciplines.

"POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists."

At the beginning of 2014, POC announced a three-year partnership to become the official helmet and eyewear supplier of Cannondale-Garmin Pro Cycling team. At the same time, POC established an exclusive partnership with Volvo Car Group to explore new ideas within safety and design.

In 2014, POC announced the launch of AVIP - its
first specific road bike range. AVIP stands for Attention, Visibility, Interaction and Protection and is POC’s most ambitious initiative to date, promoting safety for road cyclists. To achieve higher levels of performance, and balance the expertise gained from POC Lab in safety and medicine, POC established WATTS Lab. WATTS Lab brings together knowledge from specialists in aerodynamics and is a highly specialized department whose objective is to optimize POC products, allowing the cyclist to go faster, using less energy.

Following the AVIP concept, POC launched Raceday in 2015. Raceday is built on the experiences of the AVIP range and has been further developed to optimize and enhance performance when racing, to give competitive cyclists the most optimal equipment in their quest to win.

POC develops products with constant input and feedback from the team athletes that includes both X Games, Olympic and World Championship medalists. All together, the team athletes have won more than 50 medals in international contests.

The most important part and reason for success are proficient and committed employees. Among the POC staff there is a wide range of experience and perspectives, from industrial, fashion and graphic designers, CAD and polymer engineers to communicators, marketers and ambassadors - all with a huge passion for the activities they develop and market products for.

POC has developed a strong reputation for gravity sports protection and is today established in 25 countries. Throughout the years, POC has received more than 40 prestigious international safety, design, innovation and business awards