Current Openings

ECOMMERCE MANAGER, POC USA

POSITION SUMMARY:
The Ecommerce Manager is an important position in the management and execution of POC’s online
presentation and ecommerce performance. Candidates for this position need to have a deep understanding
of consumer online engagement, customer acquisition and revenue optimization strategies. This employee
will be responsible for the day-to-day management of the North American ecommerce team and the
analysis and optimization programs for the website and online store. Candidates for this position must be
able to effectively manage a team and achieve agreed upon performance targets. The Ecommerce Manager
will play an important role in the development of POC’s global ecommerce business unit. This position
reports to the Global Ecommerce Director.


ESSENTIAL FUNCTIONS:
1. General:
a. Responsible for achieving agreed upon performance targets in assigned markets
b. Day-to-day management of North American Ecommerce Team
c. Assist in the evaluation of global expansion strategy
d. Develop and deliver weekly, monthly and quarterly website and acquisition reports to
Global Ecommerce Director
e. Ensure connectivity between acquisition and website/merchandising strategies


2. Website Management:
a. Management of website content and consumer engagement performance within all North
American web domains
b. Develop merchandising, campaign and content plans for North American web domain
c. Evaluate recommendations from Merchandising and Analytics Specialist and approve
appropriate optimization
i. Acquisition points
ii. User flow
iii. Product performance/focuses
iv. Exit points
v. SEO
d. Develop plan to maximize functionality of web platform and ensure connectivity between
acquisition and web content strategies
e. Manage all creative and web services partners
f. Coordinate with Marketing Group on necessary assets for brand storytelling outreach
g. Evaluate trends in ecommerce industry and vet potential partnerships to increase
efficiency


3. Customer Acquisition:
a. Identification and development of weekly, monthly and quarterly acquisition targets
b. Development of media mix and strategy to achieve agreed upon targets
c. Management and approval of all customer acquisition strategies executed by Digital
Advertising Specialist
i. Search
ii. Display
iii. Social advertising
iv. Video
v. Mobile
vi. Email
d. Oversee the management of partners/service providers

Note: This employee may be requested to follow other job-related instructions and to perform other jobrelated
duties, subject to all applicable state and federal laws.
* POC USA, LCC is the entity that is responsible for the United States, Canada and Mexico for POC.


POSITION QUALIFICATIONS:
Education: Preferred: Bachelor’s degree in marketing, business or equivalent work experience.
Work Experience: Required: 3-5 years in analytics, merchandising, digital advertising or equivalent.
Preferred: 5+ years experience in analytics, merchandising, digital advertising or
equivalent.


POSITION RELATIONSHIPS:
Reports to: POC Global Ecommerce Director
Number of Direct Reports: 3
Key Internal Customers: POC CE Ecommerce Team, POC Sweden Marketing Team, POC USA Team
Key External Customers: Direct Customers, Athletes, event partners, etc.
Key Partners: Demandware, Creative Agencies etc.


PHYSICAL REQUIREMENTS:
General physical requirements: Sedentary work
Visual acuity requirements: Administrative, computer work and data analysis
Physical working conditions: At events, during travel and when doing the sport of cycling or
skiing/snowboarding.
Travel: 10-15%. Possible overseas. Domestic & international. Must have a valid passport and driver’s
license.


Advertising Specialist, POC Central Europe

POSITION SUMMARY:

The Advertising Specialist is an important position in the management and execution of POC’s customer acquisition and ecommerce performance. Candidates for this position need to have a deep understanding of consumer online engagement and revenue optimization strategies. This employee will be responsible for the day to day management, analysis and optimization recommendations for the POC Central Europe customer acquisition out reach. Candidates for this position must be able to compile, analyze and draw conclusions in real-time to drive improved efficiency in performance KPIs. A strong understanding of direct-response advertising trends and technologies will be critical in the success of this position. The Digital Advertising Specialist will play a crucial role in the development of POC’s global ecommerce business unit and achieving the agreed upon targets. This position reports to the Central European Ecommerce Manager.

ESSENTIAL FUNCTIONS:

Customer Acquisitions:

  1. Ownership of day-to-day management of performance driven customer acquisition outreach across all major channels
    1. Search
    2. Display
    3. Social advertising
    4. Video
    5. Mobile
    6. Email
  2. Leverage third-party marketing technologies to improve campaign decision making
  3. Evaluate channel/tactic performance and present optimization recommendations to Ecommerce Manager daily
    1. Conversion rate
    2. CTR/VTR
    3. Cost-per-acquisition
    4. ROAS
    5. Live time customer value
  4. Implement an A|B testing approach to gain greater insight into customer acquisition strategies and tactics
  5. Partner with Merchandising and Analytics Specialist to ensure connectivity between web content and customer acquisition strategies
  6. Identify traffic and conversion trends buy channel, product line and campaign
  7. Assist Ecommerce Manager in developing and executing annual, monthly and weekly strategies
  8. Coordinate with Marketing Group on necessary assets for advertising outreach to effectively promote key product stories
  9. Evaluate trends in ecommerce advertising and vet potential partnerships to increase POC’s strategic sophistication
  10. Coordinate with Central Europe Ecommerce team to drive efficiencies where possible

Note:  This employee may be requested to follow other job-related instructions and to perform other job-related duties, subject to all applicable state and federal laws.

* POC Austria, GmbH is the entity that is responsible for Austria, Germany, Benelux and France for POC.

POSITION QUALIFICATIONS:

Education: Preferred: Bachelor’s degree in marketing, business or equivalent work experience.

Work Experience: Required: 1-3 years in analytics, merchandising or equivalent.

                           Preferred: 3+ years’ experience in analytics, merchandising or equivalent.

Language: Required: German and English

 

POSITION RELATIONSHIPS:

Reports to:  POC Central Europe Ecommerce Manager

Number of Direct Reports:  0

Key Internal Customers: POC USA Ecommerce Team, POC Sweden Marketing Team, POC CE staff

Key External Customers: Direct Customers, Athletes, event partners, etc.

Key Partners: Demandware, Creative Agencies, Advertising Partners etc.

 

PHYSICAL REQUIREMENTS:

General physical requirements:  Sedentary work

Visual acuity requirements:  Administrative, computer work and data analysis

Physical working conditions:  At events, during travel and when doing the sport of cycling or skiing/snowboarding.

Travel: 5-10% Domestic. Possible overseas. Must have a valid passport and driver’s license.