YEAR END
SALE
Access a world of innovation and a world of adventure, now with up to 40% off.
SALE
YEAR END
SALE
Access a world of innovation and a world of adventure, now with up to 40% off.
SALE
YEAR END
SALE
Access a world of innovation and a world of adventure, now with up to 40% off.
new arrivals_
The vision to see things clearly
Explore Clarity SunglassesCrisp, sharp, uncluttered vision is the gateway to performance, better decision making and an ability to react to dangers. Developed with world leaders in optics, Carl Zeiss, Clarity is our unique lens technology which will intensify specific colours and enhance contrast and give you a new level of sensory clarity.
Explore Clarity SunglassesNew Devour Glacial
Discover infinite visionOUR STORIES_
-
CYCLING
Made from a pot of gold_POC / Rapha
It could be the three-week Grand Tours, ascending beyond 5000m in one day, fighting againstRead More
-
OUR ATHLETES
The weight of milliseconds
Imagine being on a bike at the top of a steep descent and letting gravityRead more
-
PRESS RELEASE
POC Launches the Omne Eternal
POC is proud to introduce the Omne Eternal, the world’s first self-powered cycling helmet whichRead More
-
INSPIRATION
‘Not all kilometers are equal’ – The migration gravel race
The Migration Gravel race proudly states that its kilometers are different and will undoubtedly testRead more
-
OUR ATHLETES
Martin Söderström_ Life in the air
In the world of mountain biking, Martin Söderström is synonymous with style, taking known tricksRead more
-
OUR ATHLETES
Small and perfectly formed
In 1980 a young hippie living on the US west coast read an article aboutRead more
-
INNOVATION
Different by design
Everything starts with a reason: a question that needs a solution.Read more
-
PRESS RELEASE
POC Releases the brand new Kortal Race Mips and Devour
The Kortal Race MIPS, is a brand new all-mountain bike helmet packed full of enhancedRead more
-
INSPIRATION
Infinity is around the corner
“It is not because things are difficult that we do not dare. It is becauseRead more
-
PRESS RELEASE
POC Releases its Lightest Ever Cycling Helmet
The Ventral Lite is the latest helmet to join POC’s cycling family, and the lightestRead more
-
FIELD NOTES
The essence of humanity
The human race has advanced at an almost unimaginable pace, from remote hunter-gatherers to digitallyRead More
-
AWARDS / PRESS RELEASE
POC Begins 2021 with a host of ISPO Awards
POC, which has built a reputation on safety, innovation and design, has won three ISPORead More
-
OUR ATHLETES
Alex Armstrong _ Simple is Complex
A moment can be taken at face value as a particular etch in time. ButRead More
-
OUR ATHLETES
Simon Clarke_ Cooling the Heat
Cloying, clinging, draining, debilitating, pulse-raising, strength-sapping, vision-inducing heat. Extreme temperatures are no friend to theRead More
-
OUR ATHLETES
Kajsa Larson_ Icing on the Cake
For almost all her life Kajsa Larsson has been skiing, and yet it still feelsRead More
-
TECHNOLOGY
Get a life of Clarity
Being able to react a millisecond quicker can often be the difference in a winningRead more
Use #wearepoc and tag @pocsports in your photo for a chance to be featured here.