The Vision to
See things Clearly
Have the confidence that comes from knowing you can see every detail, when you give your vision Clarity.
See Things Clearly
Discover Clarity Sunglasses
Sunglasses should enhance the experience, not dampen it. Clarity lens technology is fine-tuned to ensure precision vision in the full spectrum of light conditions. Tuned for the trail or the road, Clarity lenses control the color spectrum for ultimate eye comfort, contrast and control.
Discover Clarity SunglassesGreat Alone, Better Together
Shop Seamless FitSee Things Clearly
Discover Clarity Sunglasses
Sunglasses should enhance the experience, not dampen it.Clarity lens technology is fine-tuned to ensure precision vision in the full spectrum of light conditions. Tuned for the trail or the road, Clarity lenses control the color spectrum for ultimate eye comfort, contrast and control.
Discover Clarity SunglassesGreat Alone, Better Together
Shop Seamless Fit-
Infinity is around the corner
“It is not because things are difficult that we do not dare. It is becauseRead more
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POC Releases the brand new Kortal Race Mips and Devour
The Kortal Race MIPS, is a brand new all-mountain bike helmet packed full of enhancedRead more
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PRODUCT
POC Launches the Omne Eternal
POC is proud to introduce the Omne Eternal, the world’s first self-powered cycling helmet whichRead More
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POC Releases its Lightest Ever Cycling Helmet
The Ventral Lite is the latest helmet to join POC’s cycling family, and the lightestRead more
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FIELD NOTES
The essence of humanity
The human race has advanced at an almost unimaginable pace, from remote hunter-gatherers to digitallyRead More
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AWARDS / PRESS RELEASE
POC Begins 2021 with a host of ISPO Awards
POC, which has built a reputation on safety, innovation and design, has won three ISPORead More
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OUR ATHLETES
Alex Armstrong _ Simple is Complex
A moment can be taken at face value as a particular etch in time. ButRead More
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OUR ATHLETES
Simon Clarke_ Cooling the Heat
Cloying, clinging, draining, debilitating, pulse-raising, strength-sapping, vision-inducing heat. Extreme temperatures are no friend to theRead More
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OUR ATHLETES
Kajsa Larson_ Icing on the Cake
For almost all her life Kajsa Larsson has been skiing, and yet it still feelsRead More
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