Shopping bag (0)
Shopping bag (0)

Your cart is currently empty.

INNOVATION

SHAPE THE THINGS TO COME

Read Article
Category Filter
cycling

Made from a pot of gold_ POC x Rapha edition

image
It’s hard to grasp the extremes of a professional cyclist’s life. It could be the three-week Grand Tours, ascending beyond 5000m in one day, fighting against wind and cobbles, or even the alternative endurance events that routinely fill the modern cycling calendar. The Omne, exploring new frontiers with Lachlan Morton Day after day. Week after week. Year after year. Riders wil...
cycling

‘Not all kilometers are equal’ – The Migration Gravel Race

image
Photos by Saltlake_Lianhttps://www.instagram.com/saltlake_lian/ The Migration Gravel race proudly states that its kilometers are different and will undoubtedly test riders who take on the challenge. As a semi supported four-day stage race across the wilds of the Maasai Mara, Kenya, the 650 km route course covers single track, game trails, red clay, and rough hard pack gravel. And w...

Fabio Wibmer_ Making a pioneer

image
Fabio Wibmer is a bike pioneer. It is a simple and unquestionable fact. Watch any of his films and it’s easy to understand why. Although a viewer will be left with a curious sense of awe and disbelief, the facts are there, plain for all to see. He is able to imagine and do things on a bike that is beyond compare. But long before his films, like Home Office and Urban Freeride Lives 1-...

Inspired by_ Bex Baraona x GMBN

image
Dealing with concussion It’s rare to finish a day on a mountain bike and not be grinning from ear to ear. It is a sport that revolves around positive feelings. Of course, as part of the enjoyment comes with finding individual limits and testing skill levels, it’s natural that accidents happen. Luckily most riders will not suffer anything more than a dent to their confidence. It is rare to ...

Take in the sights

image
When you take a step back, the world almost seems too vast to comprehend. There is so much of it, how is it possible to take it all in? Like the voracious reader, burning the candle at both ends, flipping page after page in an attempt to absorb as much of the world’s great thinking, it’s easy to be overwhelmed by the sheer scale of what’s there to be read. We have vast opportunities, but ...

Make or break from dawn to dusk

image
When the alarm goes off it’s always too early. The temptation is to reach for the snoooooze button, just to squeeze out those extra five minutes under a warm cosy duvet, snuggled up to an obedient pillow, convinced that those glorious five minutes will make or break the day ahead. The irony is more often than not it just makes you late. Playing catch up with precious minutes you real...

Sit down for equality

image
The world is filled with mysteries. How the pyramids were built; if the Loch Ness monster is real; if the Bermuda triangle really should be avoided; and if Stonehenge is just an incredibly impressive sun dial being just a few. Less discussed, perhaps, but no less mysterious, is why female cyclists have had to endure a century or more of less than optimal cycling apparel. Things have improve...

The ’Gowaan’ gal

image
If you found yourself trail side at any of the Enduro World Series races in recent times, you would find it hard to miss a strange new shout of encouragement rising above the cacophony of ‘allez allez’, ‘vai vai’ and ‘yeah boi!’. The mysteriously sounding ‘Gowaan’, with its roots deep in the vibrant UK mountain bike scene, is now as likely to be heard in Santa Cruz as it is in Sheffield. It...

THE GRAND CELEBRATION OF ENDURANCE

image
The Grand Tours of cycling – the three-week races of Italy, France and Spain – have no sporting rivals as feats of endurance. The Tour de France, the oldest and grandest of them all, offers a particularly searching examination of a rider’s physical fitness and mental resilience. Ferocious climbs, nerve-shredding descents, full-bore sprints and timed efforts that require nothing less from a ...

Hugh Carthy: keeping it real

image
Carthy cuts a striking figure, even among the ultra-lean community of professional cyclists. With his buzz cut, earring and laconic demeanour, he has something of the British rock star or film actor about him which has blended in perfectly with the personalities and approach of the EF Education First pro cycling team. “You can express yourself a bit more in a team like this,” Carthy says. “...

Inspired by_ Dirty Kanza

image
It’s long. It’s hot. It has a simple premise and a simple allure that makes it relatable in a way that multi-stage races on the World Tour never can be. But most of all, it’s a crazy race. This year, as part of Team EF’s Alternative Race Calendar, three riders—Alex Howes, Taylor Phinney and Lachlan Morton—went off the beaten path and on to the gravel roads in rural Kansas to experience an ...

Cooling the heat

image
Cloying, clinging, draining, debilitating, pulse-raising, strength-sapping, vision-inducing heat. Extreme temperatures are no friend to the cyclist, something EF Education First Pro Cycling Team’s Simon Clarke describes so succinctly. To discuss with him the searing heat that characterises many of the engagements in the elite UCI WorldTour is to encounter an attitude so rational and accepti...

Inspired by pink

image
Inspired by EF Pro Cycling_ "I cannot believe it. That was the longest 14km of my life...When I think of champions like Sep and Sebastian pulling for me - it’s everything”. Alberto Bettiol, with a classy solo finish, took a monumental first professional victory at one of cycling’s greatest races, the Ronde van Vlaanderen (Tour of Flanders). A grueling Classic steeped in history, with ...

Hugh Carthy: keeping it real

image
Carthy cuts a striking figure, even among the ultra-lean community of professional cyclists. With his buzz cut, earring and laconic demeanour, he has something of the British rock star or film actor about him which has blended in perfectly with the personalities and approach of the EF Education First pro cycling team. “You can express yourself a bit more in a team like this,” Carthy says. “Y...

CHPT3 x POC CoLab

image
– Built on unconventional and positive thinking In the summer of 2013, amongst all the horns and chaos pulsating through the Tour de France, a lone racer with the Garmin Sharp team, Ryder Hesjedal, set off waves of raised eyebrows through cycling’s most famous caravan. Not for his racing, power data, or something he said, but for wearing unconventional eyewear. It was a disruptive moment f...

THE GRAND CELEBRATION OF ENDURANCE

image
The Grand Tours of cycling – the three-week races of Italy, France and Spain – have no sporting rivals as feats of endurance. The Tour de France, the oldest and grandest of them all, offers a particularly searching examination of a rider’s physical fitness and mental resilience. Ferocious climbs, nerve-shredding descents, full-bore sprints and timed efforts that require nothing less from a r...

MIPS and POC Sweden have reached a settlement and will strengthen their cooperation

[caption id="attachment_3242" align="alignnone" width="584"] SPIN pad[/caption] On November 15, 2017 MIPS AB (”MIPS”) disclosed that the company had been granted a preliminary injunction in Germany in order to prevent an infringement by POC Sweden AB (”POC”) of one of MIPS' patents. Following POC’s opposition the preliminary injunction was withdrawn on 16th March and POC filed a counter claim ...

Protection and Performance the centre of POC’s new 2018 cycling apparel collections

image
POC has built an international reputation on safety, innovation and design, and ahead of Eurobike 2017, introduces several new updates and categories to its 2018 road and mountain bike apparel collections. Performance and Protection are core components of the new cycling collections with mountain bike apparel also finely tuned to activity specific riders. POC CEO, Jonas Sjögren, said “We are p...

Update (24.08.17) POC position on Swedish athlete, Jenny Rissveds, not attending the World Championships in Cairns, Australia

Update (24.08.17) Adding to POCs statement made on 15.08.17 (see below), POC CEO, Jonas Sjögren, said - “We want nothing more than to see our national athletes compete in the best competitions, be it with or without our kit. We have stated that we would consider all possibilities and avenues to ensure that Jenny Rissved's and other athletes are free to compete at the Championships and we are ...

The grand celebration of endurance

image
The Grand Tours of cycling - the three-week races of Italy, France and Spain - have no sporting rivals as feats of endurance. The Tour de France, the oldest and grandest of them all, offers a particularly searching examination of a rider’s physical fitness and mental resilience. Savage climbs, nerve-shredding descents, full bore sprints and timed efforts that require nothing less from a ride...

Pyrenean pain

A double helping of Pyrenean pain awaits the riders in this second week of the 2017 Tour de France. The peloton will endure a 214.5km leg from Pau to Peyragudes on stage 12, via the climbs of the Col de Ares, Col de Menté, and Port de Balès, before a finish at the summit of the Col de Peyresourde. A day later, on stage 13, the riders will encounter a brutal trio of first category c...

The Race of Truth

image
The time trial Give everything. Then, when you feel you have nothing left, give a bit more. Unless you cross the finish line in a state of total exhaustion—utterly spent, completely empty, totally drained—you will have failed. The stopwatch will be the first to confirm the bad news. There can be no hiding in the race of truth: welcome to the time trial. Now contrast the demand to extract...

The Tour is the Tour

image
[caption id="attachment_3064" align="alignnone" width="584"] Readying himself for his first Tour de France[/caption]It’s a universal truth held by any within cycling that ‘The Tour is the Tour’. While the Giro d’Italia may be the choice of the cognoscenti, and La Vuelta España has in recent years been the most exciting of the three Grand Tours, nothing compares to the scale and status of the T...

Hugh Carthy: Learning the tricks of the trade

image
The phrase “keeping it real” might have been coined for Hugh Carthy. The 22-year-old Briton deflects complements gracefully, even though his breakthrough season and swift promotion to World Tour team Cannondale-Drapac deserves nothing but praise. Carthy cuts a striking figure, even among the ultra-lean community of professional cyclists. With his buzz cut, earring and laconic demeanour, he...

The contradiction

image
What will Taylor Phinney’s first season in green hold? To define Taylor Phinney as an athlete would be a mistake. As with life’s more interesting characters, he is a mass of contradictions. He is at once the poster boy for American cycling — the wunderkind offspring of Olympian parents — and defiantly off-message. He is a gifted athlete, but as enthused by self-discovery as he is cycling. ...