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innovation

Complement each other

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Our lives are full of examples where a single thing can be complemented, becoming even better. The simple equation where one plus one makes two no longer applies, instead it makes three. Marriage and relationships could be the purest example of two pieces coming together to enhance the whole. Equally, from dawn to dusk, there are examples that litter our day; it could be the addition of sal...
innovation

Get a life of Clarity

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Whether you are threading your way through a rock garden, in the middle of the city, or out on the road before the sunrise, one thing is always the same; your vision is the gateway to decision making, safety and performance. Being able to react a millisecond quicker can often be the difference in a winning run and being able to avoid an accident. It is a constant that is often overlo...
innovation

Different by Design

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Everything starts with a reason: a question that needs a solution. It’s never simply about creating protection that works, the question is how to ensure a user stays as safe as possible while having the freedom to perform at their best. POC’s engineering and development expert Fredrik Hallander models the helmet by hand.   At the start of the design process for...

Complement each other

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Our lives are full of examples where a single thing can be complemented, becoming even better. The simple equation where one plus one makes two no longer applies, instead it makes three. Marriage and relationships could be the purest example of two pieces coming together to enhance the whole. Equally, from dawn to dusk, there are examples that litter our day; it could be honey on toast, mea...

Set them off in their Trax

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Each new generation benefits from technological advances that older generations, who may not have the advantage of growing up with these new habits, tend to scoff at. Grumblings of ‘back in my day’ or ‘they have it so easy these days’ are never far away. Built on a perception that younger souls will never benefit from the unique insights gained from always playing outdoors, rolling around i...

Sit down for equality

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The world is filled with mysteries. How the pyramids were built; if the Loch Ness monster is real; if the Bermuda triangle really should be avoided; and if Stonehenge is just an incredibly impressive sun dial being just a few. Less discussed, perhaps, but no less mysterious, is why female cyclists have had to endure a century or more of less than optimal cycling apparel. Things have improve...

GMBN_ Understanding Concussion

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The Global Mountain Bike Network (GMBN) is the go-to resource for mountain bikers around the world, providing everything from tips and tricks for better riding, to insight and analysis on every aspect of riding a mountain bike. Their world-class and ex-pro rider presenters bring countless years of experience to the show. See them talk to brain injury specialist and member of the POC Lab Per ...

GCN_ "The future of Helmet safety"

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The Global Cycling network inspires millions of bike riders around the globe, putting cyclists in the center of the world’s bike action: from the iconic climbs of Alpe D’Huez and Mont Ventoux to the cobbles of Flanders, in fact, everywhere there is road or pave. Their team of world-class riders and ex-pro riders are highly regarded and speak with experience on many topics, such as the latest...

Great Minds Think Together

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It is not simply finished products that change people’s lives; rather it is the concepts and ideas that shape these products. It is only through having the freedom and the space to develop ideas that real change can happen. And often, a different perspective is vital before new solutions can materialize. Take, for example, how Superglue came to be: First developed to be used in the production ...

POC Lab_ Magdalena lindman

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This article is part of our series featuring select members of the POC Lab, our scientific forum where we discuss new research ideas and ways we can innovate to enhance safety. The forum takes a holistic approach to safety and develops ideas and perspectives that may not have been previously considered. Magdalena Lindman is a person of many talents. The leader of a team of traffic safety da...

POC Lab_ Claes Hultling

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This article is part of our series featuring select members of the POC Lab, our scientific forum where we discuss new research ideas and ways we can innovate to enhance safety. The forum takes a holistic approach to safety and develops ideas and perspectives that may not have been previously considered. “A broken leg is a broken leg, but a broken soul does not heal in the same way. You can...

POC Lab_ Per Hamid Ghatan

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This article is part of our series featuring select members of the POC Lab, our scientific forum where we discuss new research ideas and ways we can innovate to enhance safety. The forum takes a holistic approach to safety and develops ideas and perspectives that may not have been previously considered. Magdalena Lindman is a person of many talents. The leader of a team of traffic safety da...

Don't get lost losing yourself

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Being high in the sky, amongst the soaring snow-covered peaks, sucking in the pure fresh air and filling the soul with wellbeing has long been a movement for many seeking out a healthy and rounded lifestyle. Using nature to find balance and detox dates back centuries; long before snow sports and bikes become available, the mountains were used by the Victorians for a ‘change of air’, restori...

Testing, testing

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Helmets are now a common sight on roads and mountains around the globe. Thanks to a mix of technology, information, behavioral change and regulation, what would have been inconceivable twenty or thirty years ago, is now far more common place. In some countries wearing a helmet has become so synonymous with enhanced safety that it’s a shock to the senses when a bike rider or skier passes by i...

POC Lab and a force of nature

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When you meet Claes Hultling for the first time you can’t help but be impressed - it’s not that he has built up one of the best spinal cord centres in the world, or the fact that he has an encyclopaedic memory related to spinal injuries and research, it’s not the fact that he’s managed all this since his own spinal cord accident, which left him paralysed from the chest down, over 30 years ago....

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