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athletes

Small and perfectly formed

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In 1980 a young hippie living on the US west coast read an article about this new “Clunker Bike” movement that was happening in various places around the country, especially Marin County and Crested Butte in Colorado. In amongst doing what hippies did in California at that time Scot Nicol was intrigued by the article as it turned out he had been riding these ‘paperboy’ bikes sin...
cycling

The weight of milliseconds

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Imagine being on a bike at the top of a steep descent and letting gravity take over. As you release the brakes, the change of pace is immediate and exhilarating, providing a rush of uncontrolled air and adrenaline. But then your instincts fight back and take over to bring you back under control. It’s hard to fight thousands of years of evolution and self-preservation. Tuning in t...
inspiration

Life in the air

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In the world of mountain biking, Martin Söderström is synonymous with style, taking known tricks and adding a distinctive personal stamp. So much so, you will always recognize him, even when he’s inverted off a gigantic kicker in the middle of a competition. Style like a royal seal. Unmistakable. But what it takes to get there and how hard it is to achieve is...
innovation

Different by Design

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Everything starts with a reason: a question that needs a solution. It’s never simply about creating protection that works, the question is how to ensure a user stays as safe as possible while having the freedom to perform at their best. POC’s engineering and development expert Fredrik Hallander models the helmet by hand.   At the start of the design process for...
inspiration

Infinity is around the corner

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“It is not because things are difficult that we do not dare. It is because we do not dare that things are difficult.” Few will argue with Seneca’s wise words, and most of us will recognize how their influence is ever-present in guiding our day to day lives and decisions. And now, thanks to technology and very creative minds, we are served with a never-ending stream of content—an unlimited...

Small and perfectly formed

image
In 1980 a young hippie living on the US west coast read an article about this new “Clunker Bike” movement that was happening in various places around the country, especially Marin County and Crested Butte in Colorado. In amongst doing what hippies did in California at that time Scot Nicol was intrigued by the article as it turned out he had been riding these ‘paperboy’ bikes since the mid-s...

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