Imagine being on a bike at the top of a steep descent and letting gravity take over.
As you release the brakes, the change of pace is immediate and exhilarating, providing a rush of uncontrolled air and adrenaline.
But then your instincts fight back and take over to bring you back under control.
It’s hard to fight thousands of years of evolution and self-preservation.
Tuning in t...
In the world of mountain biking, Martin Söderström is synonymous with style, taking known tricks and adding a distinctive personal stamp. So much so, you will always recognize him, even when he’s inverted off a gigantic kicker in the middle of a competition.
Style like a royal seal.
But what it takes to get there and how hard it is to achieve is...
Everything starts with a reason: a question that needs a solution. It’s never simply about creating protection that works, the question is how to ensure a user stays as safe as possible while having the freedom to perform at their best.
POC’s engineering and development expert Fredrik Hallander models the helmet by hand.
At the start of the design process for...
“It is not because things are difficult that we do not dare. It is because we do not dare that things are difficult.”
Few will argue with Seneca’s wise words, and most of us will recognize how their influence is ever-present in guiding our day to day lives and decisions.
And now, thanks to technology and very creative minds, we are served with a never-ending stream of content—an unlimited...