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INNOVATION

SHAPE THE THINGS TO COME

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The Classic Question

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Who, or what, defines a classic is a source of great curiosity. And has been the subject of everything from heated family discussions around the dinner table to deep philosophical debates with scholars from the finest institutions of the world. It is, of course, a matter of great subjectivity. Is it even possible to define? What is a classic to one person is often seen in a wholly diffe...
innovation

Complement each other

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Our lives are full of examples where a single thing can be complemented, becoming even better. The simple equation where one plus one makes two no longer applies, instead it makes three. Marriage and relationships could be the purest example of two pieces coming together to enhance the whole. Equally, from dawn to dusk, there are examples that litter our day; it could be the addition of sal...

Alex Armstrong_ Simple is complex

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Images by Jordan Boratynec A moment can be taken at face value as a particular etch in time. But what if you considered every moment that came before it as one that led and prepared you for the one you’re in now? I thought a lot about this as I put one foot in front of the other on my way up to the Olive Hut in the interior of British Columbia. As Ginny White, Jordan Boratynec and myself ...

Olympic expectations

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Have fun, ski well and ski smart. No one could possibly disagree with Sarah Höfflin’s ideas and approach to skiing. Although most of us may not be as conscious of it, it is certainly what we are all trying to achieve when we are out on the slopes, especially as it will come with various levels of success. But the big difference between us, the regular skiers, and Sarah Höfflin is that her...

The power of the turn

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Skiing every single day in the winter, whatever the weather and regardless of the conditions is Marcus Caston’s thing; from the first November snowfalls in his home state, Utah, all the way through to his annual Icelandic grande finale in May. He tends not to stop there though, he packs his bags and points he skis elsewhere, summer shredding the Mt Hood glacier corn as a coach for his Party...

The American Downhiller_ A Historical Bond

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Over the years American Downhiller’s have created history and built a reputation as fearsome competitors. The ‘American Downhiller’ mission is to empower young ski racers and create a speed-skiing platform for future generations. Supported by the best current and former downhill ski racers and coaches, as well as the most advanced ski technology and safety from POC, the objective is to suppo...

Hedvig Wessel_ Leap into the known

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It’s hard to put yourself in the shoes of an elite athlete. And it’s especially hard when the chosen sport is as physically, mentally and technically demanding as mogul skiing, which often resembles high speed organized chaos, with backflips thrown in for good measure. Hedvig Wessel, as one of the world’s leading mogul skiers, representing Norway at the last two Winter Olympics, and while s...

Kristofer Turdell_ Seeing is believing

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Whether you’re watching Kristofer Turdell live from a crisp, snowy mountainside or online in the comfort of a warm cozy sofa, one thing is always the same; a jaw-dropping sense of awe. There is a myriad of skiing talent around the globe, some focused on competitions, others on capturing adventures, all of whom serve up the ski community with daily doses of inspiration, be it through films, ...

KM:DAYS_ Inspired by the inspired

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It takes something truly special to stand out in life’s constantly updated feed: we all search for a personal connection with our sources of inspiration. Right now, there are two women doing something different; something inspiring; something that connects. Kajsa Larsson and Malou Peterson show their technical ability and the pure thrill of being in the mountains in their excellent KM Days se...

Everyone can win, not everyone can lose

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Mind-boggling. There’s no other way to describe what Ester Ledecká accomplished at the Winter Olympics in Pyeongchang. One of the biggest bangs in the history of alpine racing…and alpine snowboarding, and one which left everyone smiling broadly, trying to absorb the magnitude and uniqueness of what they had just witnessed! Interestingly though, the millions of viewers around the globe were not...

Multi track mind

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Specialists reign supreme amongst professional skiers, it’s rare to find one athlete that excels against the watch, in front of a panel of big mountain judges and on the big screen. It’s rarer still to find a skier that has been doing it for a decade or more. In Mattias Hargin that’s exactly what you have, a competitive, multi-talented, big mountain slalom skier who happens to enjoy skiing eve...

Life in the fast lane

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It takes something special to ski downhill, where gravity is harnessed and worked overtime in the pursuit of milliseconds, and slopes of snow are replaced with walls of ice. Winning World Cup races, or competing in multiple Olympic games, takes something even more extraordinary and it’s easy to understand why few skiers remain at that level for long. But for Steven Nyman, who has held his plac...

Scaling new perspectives

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Like many Swedes, Johan Jonsson was introduced to skiing before he could tie his own shoelaces, and long before he could appreciate the gift his parents were sharing. Those early days have led to a life full of skiing, and unlike many of his friends, his love for the sport hasn’t faded over time, instead it’s grown stronger with each new seasons snowfall. Photo: Bea Tander Gellerbrant ...

The best days are the bad days!

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What defines a bad ski day; Is it one where you are freezing, spend the day skiing ice, have constantly aching feet and bad visibility? We all have our own ideas of what ‘bad’ means, and when you consider the list of obstacles that can ruin a day it is easy to see why choosing to stay at home in front of a roaring fire is that much more sensible. But turn it all around and look at those iss...

Icing on the cake

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For almost all her life Kajsa Larsson has been skiing, and yet it still feels like the vast opportunities are now opening up and she’s just getting started. Soon, economics and marketing studies in Oslo will be finalized, and then she’ll follow her calling and “move to a mountain, somewhere.” Exactly where doesn’t really seem to matter, as long as she can ski and experience the mountains in he...

Live a lifetime of good decisions

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Venture into the mountains and you will be met with an intoxicating mix of inspiring landscapes and pristine nature, you will also be subject to the multitude of daily variables that decide whether the slopes on which you slide are safe. Avalanches are as natural as the mountains themselves and witnessing mother nature shake off her excess load is both awe-inspiring and terrifying.Thanks to ...

Charging the calculated mind

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There are a lot of passionate skiers out there. There are even lots of extremely passionate skiers. But in Chamonix there is one skier, who exudes passion and positivity for the mountains more than anyone else, and who’s taking skiing to another level. When Tof Henry talks about what he skied yesterday, or will be skiing tomorrow, and how he intends to get there, he could easily be mistaken ...

POC presents brand new helmets and innovations for winter 18/19

POC, which has built a reputation on safety, innovation and design, announces several new major products for its 2018/19 snow collection, in particular two new helmets; the Super Skull SPIN and the Obex SPIN, take center stage with both helmets featuring new technology and POC’s unique SPIN pads, developed to counter the effects of oblique impacts. Other new products and innovations for the 18...

POC finalist in the 11th ISPO BrandNew Awards

POC finalist in the 11th ISPO BrandNew Awards February 6-9 2005, the winners and finalists of the world´s largest start-up competition in the sports industry will be awarded in Munich, Germany. A jury of international sports experts, including industry experts, magazine editors, publishers and retailers have evaluated 158 entries from 21 countries. We are proud to announce that the jury was im...