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WINNING WAYS

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innovation

Get a life of Clarity

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Whether you are threading your way through a rock garden, in the middle of the city, or out on the road before the sunrise, one thing is always the same; your vision is the gateway to decision making, safety and performance. Being able to react a millisecond quicker can often be the difference in a winning run and being able to avoid an accident. It is a constant that is often overlo...

Take in the sights

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When you take a step back, the world almost seems too vast to comprehend. There is so much of it, how is it possible to take it all in? Like the voracious reader, burning the candle at both ends, flipping page after page in an attempt to absorb as much of the world’s great thinking, it’s easy to be overwhelmed by the sheer scale of what’s there to be read. We have vast opportunities, but ...

Set them off in their Trax

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Each new generation benefits from technological advances that older generations, who may not have the advantage of growing up with these new habits, tend to scoff at. Grumblings of ‘back in my day’ or ‘they have it so easy these days’ are never far away. Built on a perception that younger souls will never benefit from the unique insights gained from always playing outdoors, rolling around i...

Nature and the whole helmet

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Helmets will often look the same, but they are not all created equal. Developing renowned and award-winning helmets, which balance the primary need for optimal safety with essential performance requirements, such as weight, ventilation, comfort or aerodynamics, requires experience, a broad outlook and a team of obsessive engineers. It also requires a concept which can bind the stag...

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