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INNOVATION

SHAPE THE THINGS TO COME

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mtb

Small and perfectly formed

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In 1980 a young hippie living on the US west coast read an article about this new “Clunker Bike” movement that was happening in various places around the country, especially in Marin County, California, and Crested Butte, Colorado.
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mtb

Winning Ways

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Even if standing on the top step of a podium is the objective for most mountain bike racers, for Jenny and her teammates in Team 31, there is a new way of winning.
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snow

Evolution in action

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Progression and change are a constant on the Freeride World Tour. But this year, that was more evident than ever.
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snow

The Thrill Of The Hunt

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You could say Marco Odermatt was born to ski. Growing up in the Nidwalden region of the Swiss Alps – an area steeped in ski culture and history – he was raised in a family of skiers.
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snow

Home is where the heart is

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Whether it is a run from top to bottom at the local ski hill or a road trip to the tallest mountain on the horizon; to earn the reward, you have to be willing to put in the work.
type-athletes type-snow
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