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INNOVATION

SHAPE THE THINGS TO COME

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innovation

VPD: The material to protect your mobility

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All POC body protection is made using protectors of VPD, or visco-elastic polymer dough. Discover why protection matters, the standards we test to and which category of protection is suitable for your style of riding.

innovation

The Science of Multiple Certification

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Discover the processes and testing involved in creating the triple-certified Calyx helmet.
innovation

Shape the things to come

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Competitive cyclists optimize every pedal stroke to deliver pure forward motion. Several details need to align to create precise forward motion on a bike, such as fitness, power, and technique, all of which are basic building blocks to building speed. Cycle for any distance, though, and it becomes immediately clear that regardless of your pedal stroke, the most important aspect is not how st...
innovation

Sitting pretty

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As a cyclist, the chances are that the subject of cycling saddles and discomfort has been raised many times. Unusually, it is a topic that interests cycling friends and non-cyclists alike, with the latter especially intrigued with how modern cycling can develop products that seemingly make you more uncomfortable! And it's not a new subject. A famous 'Yellow Pages' TV advert from the UK in the ...
innovation

Clarity by POC

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Whether you are threading your way through a rock garden, in the middle of the city, or out on the road before the sunrise, one thing is always the same; your vision is the gateway to decision making, safety and performance. Being able to react a millisecond quicker can often be the difference in a winning run and being able to avoid an accident. It is a constant that is often overlooked by ma...
innovation

Complement each other

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Our lives are full of examples where a single thing can be complemented, making it even better. The simple equation where one plus one equals two no longer applies: instead it makes three. Marriage and relationships could be the purest example of two parts coming together to enhance the whole. Equally, from dawn to dusk, there are examples that fill our day: toast and honey, meatballs and lin...
innovation

Considered Performance

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At its very core, and from its very beginnings, the bicycle has delivered sustainable efficiency. As well as the environmental benefits of travelling by bike, it brings with it proven physical and mental health benefits. But in the world of performance cycling, and a search for speed above all else, the quest for performance efficiency has shifted focus away from the original and inherently su...
innovation

The Tech: twICEme NFC Medical ID

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We add an NFC Medical ID chip provided by twICEme® to numerous helmets and selected apparel pieces so that your protection can speak for you when you can’t. Getting the right help quickly after an accident can mean the difference between life and death. Twiceme’s NFC Medical ID technology is based on a new generation of NFC (Near Field Communication), similar to the technology used in...
innovation

Complement each other

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Our lives are full of examples where a single thing can be complemented, becoming even better. The simple equation where one plus one makes two no longer applies, instead it makes three. Marriage and relationships could be the purest example of two pieces coming together to enhance the whole. Equally, from dawn to dusk, there are examples that litter our day; it could be the addition of sal...
innovation

Different by Design

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Everything starts with a reason: a question that needs a solution. It’s never simply about creating protection that works, the question is how to ensure a user stays as safe as possible while having the freedom to perform at their best. POC’s engineering and development expert Fredrik Hallander models the helmet by hand.   At the start of the design process for...