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Autoliv and POC join forces to reduce cyclist head injuries

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Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), the worldwide leader in automotive safety systems, and POC, a global leader in snow sports and cycling protection, have joined forces to study and develop bicycle and e-bike helmets equipped with airbag technology to improve head protection and reduce the consequences of an impact.

POC launch the Myelin - Engineered to be deconstructed

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POC launches the Myelin, a brand-new and award-winning helmet that is focused on protecting our planet’s resources as well as cyclists. The Myelin is POC’s first helmet which has been constructed with 50% recycled material and where each component has been designed for recycling at the end of its life. At first glance it may look like a regular cycling helmet, but behind the Myelin’s clean look...

POC'S CITY AND COMMUTER COLLECTION

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LONG LIVE THE HUMAN ENGINE What if the solution to many of our modern problems lies in an invention that is almost 200 years old? Using the bike for transport, exercise and recreation may not be new but to unlock its true potential and support everyday riders there’s a need for modern, versatile protection and apparel. Products designed to be at their best in all the extremes.  This is the c...

POC's new cycling collection SS22

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POC's new season cycling collections are led out with some eagerly awaited innovations, styles and seasonal colors. The collections will provide mountain bike, gravel and road riders with the ability to extend the season thanks to a host of versatile pieces designed to perform under a whole range of extreme conditions. The new collections' foundations are strengthened, with sustainability and ...

THE BRAND-NEW OTOCON

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POC are proud to release its brand-new and award-winning full-face helmet, the Otocon. Developed for the precise needs of enduro riders, the Otocon brings together new ideas and perspectives, setting a benchmark for what can be integrated and achieved in a full-face helmet. Safety, weight, ventilation, material fusion, fit and adjustment are just some of the defining features of the Otocon.
innovation

POC launches its lightest ever sunglasses

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Images by Maja Johansson POC’s brand-new cycling sunglasses, Elicit Clarity, have been developed for the very highest levels of performance at the very lowest weight. At a strikingly light 23g, they represent the lightest ever sunglasses that POC has produced and will be unveiled at the Rouleur Live show in London on November the 4th. The Elicit feature a unique truss design along...

POC release the brand new Kortal Race MIPS and Devour

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The Kortal Race MIPS, is a brand new all-mountain bike helmet packed full of enhanced safety, innovation and technology. It is also the first-ever helmet to feature the recently unveiled MIPS Integra. The Devour takes a new approach to vision and features POC’s Clarity lens technology. Merged with exceptional eye coverage and protection it has been designed for the needs of modern-day bike...

POC releases its lightest ever cycling helmet

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The Ventral Lite is the latest helmet to join POC’s cycling family, and the lightest it has ever made. Focused on riders who prioritize weight and ventilation above all else, the newly awarded Ventral Lite has been highly engineered to achieve the optimal balance of weight, safety and performance. As part of a superlight package for road riders, alongside the Ventral Lite comes the Supr...

POC launches the Omne Eternal

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The world’s first self-powered helmet with endless energy POC is proud to introduce the Omne Eternal, the world’s first self-powered cycling helmet which integrates Powerfoyle, an innovative light-harvesting material, which can convert any light source, indoor or outdoor, into electrical power. To enhance a rider’s safety on the road, the Omne Eternal features an automatic and self-p...

POC begins 2021 with a host of ISPO Awards

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POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and innovations from its new 2021/22 winter collection. Leading out the ISPO ‘Winner’ awards is a brand new goggle, Zonula Clarity, which introduces a whole new visual experience and field of view to benefit all types of skiers and snowboarders. Another ‘Winner’ and brand new product ...

POC and MIPS join forces to enhance helmet safety

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POC, which has built an international reputation on safety, innovation and design, and MIPS, the Swedish safety technology company partnering with many helmet brands with its world leading Brain Protection System, are announcing a deeper partnership. The new collaboration will see POC implement MIPS systems in many of its helmets starting with a new POCito Crane which will be released in late ...

Volvo Cars and POC develop world-first car-bike helmet crash test

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Volvo Cars, a leader in automotive safety, is teaming up with top Swedish sports and safety brand POC for a series of world-first crash tests of bike helmets against cars as part of a groundbreaking new research project that aims to further protect cyclists. https://youtu.be/Hwzpr3fug0s The partnership is the latest example of Volvo Cars’ leading position in safety development and its ...

New Team EF Education

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First-Drapac powered by Cannondale kit unveiled at Rouleur Classic Slipstream Sports formally unveiled the 2018 Team EF Education First – Drapac p/b Cannondale kit at the Rouleur Classic in London on Friday afternoon. Swedish road champion Kim Magnusson donned the race kit, created by apparel, eye and helmet partner POC, on stage alongside Slipstream Sports founder and CEO Jonathan Vaughters...

POC and Ibis continue Enduro team partnership

Ahead of the first round of the Enduro World Series (EWS) in Rotorua, New Zealand, POC is proud to formally announce its continued partnership with the Ibis Cycles Enduro Race Team for the 2017 season. POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with the mission “to do the best we can to possibly save lives and to reduce t...

The lightness of Davide Formolo 

To be an Italian cyclist is to be heir to a matchless sporting inheritance — a racing tradition rooted in courage and the embrace of risk. To contest the Giro d’Italia is to race on routes planned as much for their physical beauty as any logistical concern and to be welcomed by total strangers as son or brother in any of the start or finish towns. Davide Formolo is a son of the Veneto, the ...

POCito: A proactive approach to safety

[caption id="attachment_2958" align="alignnone" width="600"] POCito Skull helmet[/caption] [caption id="attachment_2959" align="alignnone" width="600"] POCito Iris goggles[/caption] The combination of active and proactive protection is a core aspect of the POCito concept. And POCito is central to the POC way of thinking. Looking for a new and innovative approach to solve an existing problem i...

World Championships in St Moritz - Team Sweden

Ski racing isn’t solely about the individual. Even when it’s you against the clock, it can be more than individual success that is at stake. At the World Championships in Saint Moritz this week, Team Sweden showed they were stronger together when they claimed the Bronze Medal in the team event. POC is a long-term supporter of the Swedish Ski Team and and is delighted to support the athletes wi...

POC’s brand new innovations for 2017/18 earn prestigious snow industry awards

POC is pleased to announce that it has been awarded a host industry awards at SIA and ISPO for several of its 2017/18 snow season innovations. SPIN, which is a brand new patent pending helmet technology created to counter the effects of oblique impacts, was awarded the ‘Outside - gear of the show’ award at SIA and POC Layer, which is a cut resistant performance base layers for ski racers, has b...

POC Local Talent product, Aaron Blunck, takes X-Games gold in new Clarity lens

Aaron Blunck delivered on his prodigious talent with a gold in the men’s SuperPipe at the 2017 X-Games in Aspen. POC and Aaron have been working closely for over five years, which saw him start his progress with POC’s North American Local Talent Program (LTP). Taking gold whilst wearing POC’s newly unveiled Clarity goggle lenses, which have been designed around the needs of competition athletes...

POC presents SPIN and Clarity - brand new innovations

POC, which has built a reputation on safety, innovation and design, announces several new major innovations for its 2017/18 snow collection, in particular, SPIN, which is a brand new and unique helmet technology created to counter the effects of oblique impacts, and Clarity, which brings a new level of technology to performance and race goggle lenses. Other new products and innovations for the...

POC appoints new CEO

Experienced CEO and broadcast media executive, Jonas Sjögren, to lead and become the new CEO for POC from February 1st, 2017. POC, a leading manufacturer of helmets, eyewear, body armor and apparel was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. POC has been...

POC sign three-year kit partnership with Cannondale-Drapac Pro Cycling team

POC and Slipstream Sports are proud to announce an extended partnership for the next three years. The partnership will extend the current successful helmet and eyewear partnership and see all Cannondale-Drapac team riders in POC jerseys, shorts, socks, helmets and eyewear starting Jan. 1. POC, a leading manufacturer of helmets, eyewear, body armor, apparel, and accessories was founded in 2005 ...

The Jensie Gran Fondo of Marin

The much loved and admired legend of the pro cycling peloton, Jens Voigt, has always had a soft spot for his American fans. So much so he will return to Marin County, California on September 24th, 2016 to host his annual Gran Fondo “The Jensie”. In its second year, The Jensie Gran Fondo of Marin, will take place at the Stafford Lake Bike Park and host three rides of 40, 70 and 100 miles respec...

POC unveil new 2017 helmet, protection, mountain bike and road collections at Eurobike

POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. The new 2017 cycling collection, which will be presented at Eurobike, marks another significant contribution to the industry ...

POC Raceday wins inaugural Bicycle Brand Contest

POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories has been chosen as a category winner for the POC Raceday collection at the first ever Bicycle Brand Contest (BBC) 2016. POC Raceday has been developed in collaboration with POC aerodynamic experts and pro cyclists, riding grand tours and the Olympics, and represents no compromise road racing performance. Stef...

POC unveil anniversary collection Octal and Do Half Blades with Cannondale-Drapac at the Tour de France

POC, a leading manufacturer of skiing and cycling helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’ Slipstream Sports and POC have been working closely for a number of years and POC has been the provider of ...

A creative mind high above the ground – riding with Danny MacAskill

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Danny MacAskill is a household name to many and undisputedly recognized as a bike riding pioneer. Anyone who is less aware about the biker from Skye, and why he can claim such a place in people’s minds, simply have to watch any one of his highly successful films featuring limitless skill, creativity and fearlessness. His films will leave you in awe, and possible discomfort, as it mixes incr...

POC and Danny MacAskill extend partnership to 2019

Danny MacAskill and POC have been working closely since 2009 when Danny first burst onto the global scene with his first film, Inspired. After many successful years working together POC and Danny MacAskill have decided to continue their partnership for another three years. POC, which is currently celebrating its 10th anniversary, is a Swedish company with a strong mission ‘to do the best we ca...

POC unveils cycling co-lab collections

As a means of celebrating the beauty of road biking and the diversity of bike shops around the world, POC has created unique collections and collaborations with two of the leading bike shops in the world, Pavé in Barcelona and The Eleven in Toronto. Stefan Ytterborn, POC CEO and founder said – “Anyone who walks into Pavé or The Eleven will immediately realize that they are more than a bike sho...

The smart ski Airbag vest wins 2016 Red dot design award

The smart ski Airbag vest wins 2016 Red dot design award The Spine VPD 2.0 Airbag Vest created by POC and In&motion has been selected as the winner of the prestigious Product Design Red Dot Award 2016. POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, partnered with French company In&motion, specialists in the creation of wearable protection systems b...

POC and Intense collaborate for the 2016 downhill season

POC and Intense started a collaboration in mid 2015, initially with the team using a selection of POC helmets, eyewear, protection and apparel. The first race of the World Cup season, in Lourdes, marks the real start of racing this year and our continued collaboration in 2016 looks to be as promising as ever. The new Intense team has been unveiled, with a host of immensely talented athletes and...

POC 10 Insights – Julia Mancuso, an Olympian free spirit

Olympic champion and all round wonder woman, Julia Mancuso, is an icon on and off the ski hill. Commonly referred to as ‘Super Jules’ by her team mates on the US ski team she has been involved with POC almost from day one and has played a key role in the development of many aspects of the company. As such taking a closer look at Julia seemed like a simple decision to kick off our special insigh...

AVIP: Bike auction

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AVIP: The products

Här kan det vara en kort ingress. Kanske att den är två meningar, eventuellt lite längre, men den ska sammanfatta AVIP-produkterna på ett bra sätt. Besides developing high performance helmets, which promote new safety features, aerodynamics and overall performance, there are a number of new functional, technical, performance products for road bike cyclists. These have been developed to s...

AVIP: The research & innovation

AVIP is a vision and concept, which has been created by collaborating with some of the best minds in science, health and technology to redefine the future of road bike safety and performance. POC was established through a collective desire to make a difference and give everyone the best possible safety and confidence in their chosen sports. This idea has been embodied in our mission and throug...

AVIP: The concept

We are proud to share our most ambitious initiative to date, promoting safety for road cyclists; AVIP. AVIP stands for Attention-Visibility-Interaction-Protection. With the hazardous reality of sharing the roads with motorists, the need for proactive safety and protection is more evident than in most other cases. With the strong passion that runs through the POC team, and our clear mission, we...

POC bike backpacks

POC's bike backpacks combines functionality, comfort and protection and are available in two different sizes. Our bike backpacks are made of durable nylon fabric and the back side has a heat molded mud shedding top fabric for enhanced comfort. The shoulder straps and waist band are ergonomically cut and strategically placed to ensure that the pack stays in place, even in rough riding condition...

POC's downhill protection

POC's downhill specific safety products give you the highest level of protection and are specially designed to withstand all that downhill mountain biking has to offer. To push yourself and to be the best on your bike you need reliable protection that offers the highest level of protection. Anatomically and ergonomically it should follow the shape of your body and give you complete freedom of ...

POC and the Swedish Cycle Federation sign official partnership

POC and the Swedish Cycle Federation agree on an official partnership which will see all Swedish cycling federation teams using POC helmets, eyewear, body armor and apparel until 2018. POC is a Swedish company with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. Stefan Ytterborn, POC CEO and ...

POC 10 – celebrating 10 years of uncompromising safety

(Stockholm, Sweden – 22.01.16) POC 10 – celebrating 10 years of uncompromising safety POC, a leading manufacturer of skiing and cycling helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. To mark POCs first ...

POC earns two ISPO awards for ski protection

POC earns two ISPO awards for ski protection POC is pleased to announce that it has been awarded 2016 ISPO awards in the ski protection category for two of its 2016/2017 winter season products, the Spine VPD 2.0 Airbag vest developed with In&Motion, which has been chosen as a gold winner and the POC layer system as a category winner. Stefan Ytterborn, POC CEO and founder said - “We are hon...

POC Raceday Bike Auction

Bid here POC Raceday Bike Auction - bidding is open and closes at midnight on Sunday the 13th December. This winter, POC is hosting an online auction to celebrate the Raceday concept and to raise money and awareness for Spinalis, a charitable foundation whose mission is to promote research and treatment development in the field of spinal cord injuries. POC, a leading manufacturer of skiing an...

POC Cerebel helmet wins German Design Award

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories has been awarded the German Design Award 2016 for the Cerebel aero road helmet in the category - Sports, Outdoor Activities and Leisure. The German Design Award is an international premium prize awarded by the German Design Council whose goal is discovering, presenting and awarding unique design trends. The De...

POC and In&motion introduce airbag safety for skiers

Release of ground-breaking and FIS approved skier airbag vest. POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has partnered with French company In&motion, specialists in the design and conception of wearable protection systems based on smart detection devices. Together, they launch the new airbag technology, the Spine VPD 2.0 Airbag Vest. The technology...

Investcorp buys POC

Release (Stockholm, Sweden – October 8, 2015) Investcorp buys POC POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has today been bought by Investcorp. POC was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. The company has b...

POC exploring active light technology for cyclists

To support POC’s mission and improve safety for road cyclists it has partnered with Light Flex Technology to explore a new and innovative printed light technology. The approach being explored is at the forefront of research and development as it uses independent active light to support rider visibility as opposed to regular passive reflective technology used on most bike apparel. POC is a Swed...

POC Raceday Bike Auction

[caption id="attachment_2534" align="alignnone" width="584"] In collaboration with Argon 18, Fizik, Corima and CeramicSpeed.[/caption] POC Raceday Bike Auction Bid here POC Raceday Bike Auction - bidding is open and closes at midnight on Sunday the 13th December. This winter, POC is hosting an online auction to celebrate the Raceday concept and to raise money and awareness for Spinalis, a...

Raceday - Uncompromising road cycling performance

Raceday is the result of POC's uncompromising approach to road cycling performance and marks the next step in our quest to redefine POC's future of road cycling. POC entered the road bike scene in 2014, with the AVIP collection which combined different technological and design solutions to improve a cyclist’s protection and visibility whilst riding on the road. AVIP stand for Attention, vi...

The New Do Half Blade

The 2015 Giro d’Italia will provide the ideal backdrop for the release of POC’s latest eyewear for cyclists, the Do Half Blade. Based on POC’s successful Do Blade, the Half Blade represents a positive evolution for cyclists with new features and design providing improved vision and fit, replaceable Zeiss lenses and all weather performance. The Do Half Blade incorporates lenses developed jointl...

POC MAG - Doing good

Does creativity have the power to change the world? Graphic designer and video artist Pete Saunders considers the ethics of visual communication. WORDS Pete Saunders We all have a responsibility to protect our planet and the people who live in it. It’s not just world leaders and businessmen who have the power to create change – we’re all responsible for shaping this world; we’re all designers...

POC Unveils Julia Mancuso Signature Collection

Olympic champion. Style maven. Wonder woman. Julia Mancuso is an icon on the ski hill and off, and POC honors the American alpine ski racer with its deepest signature collection to date. The Swedish brand has also extended its long-running contract with Mancuso, and will support the four-time Olympic medalist through the 2018 Games in Pyeongchang, South Korea. “I'm happy to continue my collabo...

POC earns ISPO Awards for Auric and Super Palm Comp

POC has been awarded a 2015 ISPO Award for the Auric helmet and Super Palm Comp ski racing glove. Every year, ISPO honors the most exceptional sporting goods with the ISPO Award. A jury consisting of independent sports business professionals evaluates several hundred entries following clearly defined criteria. This premium selection presents an orientation for both sports business professionals...

POC Unveils Signature Auric Helmet and Fovea Goggles by Aaron Blunck.

Heading into his third full season with the U.S. Freeskiing Team, Olympian Aaron Blunck has signed an endorsement agreement with POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories. The deal will see Blunck feature prominently among POC’s brand ambassadors with a signature series, which includes the new Auric helmet, Fovea goggles and Will sunglasses, launching in...

POC and Volvo Cars announce ground-breaking cycling safety technology.

POC and Volvo Cars will present the exciting first results of their partnership at the CES (Consumer Electronics Show) in Las Vegas, 6-9 January 2015 with a unique safety technology which connects drivers and cyclists for the first time. In a ground-breaking move for the automotive industry Volvo Cars and POC will present the safety technology which consists of a connected car and helmet proto...

POC earns a prestigious Design S award for the AVIP concept.

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has been awarded a Design S award for the AVIP concept. AVIP stands for Attention, Visibility, Interaction and Protection and is POC’s most ambitious initiative to date, promoting safety for road cyclists. Design S is Sweden’s national design award and singles out creative and innovative solutions in every imagi...

POC earns Grand Award for the Skull Orbic Comp H.I. MIPS.

Popular Science has recognized POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, as a “Best of What’s New” Grand Award winner for the Skull Orbic Comp H.I. MIPS ski racing helmet. The world’s largest science and technology magazine recognizes the new Helmet Integrity (H.I.) system in its December 2014 issue. “Being recognized by Popular Science for the Skull Or...

The AVIP concept nominated for Design S

The AVIP concept has been nominated for the prestigious Design S Award. Design S is Sweden’s national design award and singles out creative and innovative solutions in every imaginable area of products, services and environments, regardless of the design field. The Design S award has been presented every second years since 2006 and this year’s winners will be announced on November 26th at the ...

POC earns a Eurobike Award for the Cerebel helmet.

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, is pleased to announce that the Cerebel aero road helmet has been awarded a coveted Eurobike Award at the Eurobike trade show held in Friedrichshafen, Germany. The Eurobike Award is one of the most prestigious design awards in the bicycle industry and this year saw 500 entries. The industry design award was orga...

POC unveils the Octal AVIP MIPS and Eye Park

POC will unveil the Octal AVIP MIPS road cycling helmet and the Eye Park at the Vuelta a España 2014. The new helmet is a MIPS-equipped version of the award-winning Octal and the Eye Park is a patent-pending eyewear device that has been developed together with Garmin-Sharp Pro Cycling team. Both products will be available at retail in early 2015. Octal AVIP MIPS POC, a leading manufacturer of ...

POC reveals new aero road helmet

POC, in collaboration with Garmin-Sharp Pro Cycling team, Volvo Car Group and WATTS Lab, is proud to reveal Cerebel, a new aero road helmet. The helmet will be introduced at the first stage of the Giro d’Italia 2014 on May 9th in Belfast. The Cerebel helmet is built on the competence of POC’s internal product team and developed in close collaboration with Garmin-Sharp Pro Cycling team, Volvo Ca...

Welcome to Wheels 2014

When we entered the bike scene in 2008, we were confident with what we could bring in terms of mountain bike protection. We had already gained a lot of experience from developing groundbreaking safety products for snow sports, knowledge we wanted to transfer and refine to meet the needs of mountain biking. Throughout the years we have been addressing different segments and categories of moun...

POC and Ritte form cycling team

POC continues its move into the road bike scene and partners with Ritte Bicycles to form the POC + Ritte Cycling Team. POC, a leading manufacturer of skiing and mountain biking helmets, goggles and body armor, has established a partnership with California-based Ritte Bicycles. The first initiative between the two companies is the POC + Ritte Cycling Team where POC will provide the apparel, ...

POC earns prestigious awards at SIA and ISPO trade shows

POC, a leading manufacturer of skiing and mountain biking helmets, goggles, body armor and accessories, is pleased to bring home several awards from the ISPO and SIA trade shows. The Skull Orbic Comp H.I. MIPS, POC’s upcoming ski racing helmet, was named Gold Winner in the Ski Segment/Helmet Category at ISPO Award in Munich. Every year, ISPO honors the most exceptional products of the sports ...

POC and Team Garmin-Sharp announce partnership

(Stockholm, Sweden – January 10, 2014) - POC and Team Garmin-Sharp today announced a three-year partnership. Beginning in January 2014, Swedish company POC is the official helmet and eyewear supplier of Team Garmin-Sharp, the American professional cycling team dedicated to ethical sporting and developing the next generation of cycling champions. “We pride ourselves in working with best-in-cl...

POC and Volvo Car Group partner to explore new safety and design ideas

POC and Volvo Car Group have established an exclusive partnership. The two Swedish companies will exchange knowledge and experience in order to explore new ideas within safety and design.

 “With POC’s mission of doing the best we can to possibly save lives and reduce the consequences of accidents for gravity sports athletes and cyclists, it's a treasure to interact on cycling safety together ...

Jessica Lindell-Vikarby wins Beaver Creek GS

POC team athlete Jessica Lindell-Vikarby won the women's alpine World Cup GS at Beaver Creek on Sunday. Jessica was the last to go in the second run and skied to her first career WC victory in giant slalom with a combined time of 2:17.92, 0.09 seconds faster than Mikaela Shiffrin. – “Being in the lead after the first run was something new to me. I was for sure nervous, but tried to relax, bre...

POC unveils the Skull Orbic Comp

POC unveiled its latest race helmet, the Skull Orbic Comp, at the Ski World Cup Opening in Sölden. Following FIS rule changes and recent findings of the forces the brain is exposed to during giant slalom racing, POC has pushed the boundaries of innovation and safety to bring helmet performance to a new level. For the 2013/2014 ski racing season the International Ski Federation, FIS, has announ...

Introducing Snow 13/14

We have never launched as many new, important and innovative products ever before. With our mission of doing the best we can to possibly save lives and to reduce the consequences of accidents, we have taken our quest a big step further by launching the new race helmet Orbic series, which manages previously unknown risks and violence discovered in our cross-scientific research, changing the gam...

POC welcomes Ryder Hesjedal to the team

We are proud to welcome Ryder Hesjedal, 2012 Giro D’Italia champion, to our global athlete team. The first stage of Tour de France 2013 on Corsica did not only mark the start of the 100th Tour de France, it also represented the start of an exiting collaboration between Ryder Hesjedal, the 2012 Giro D’Italia champion and POC. Ryder will be using POC's eyewear and during the 213km stage between...

Introducing the Crane

We are excited to introduce you to the award winning Crane - the latest addition to our range of bike helmets. The award winning Crane helmet combines low weight with a durable and dent resistant construction. The weight is only 360-400 g, depending on what size you choose. We have implemented a new kind of liner, combining two different densities. The stiffer outer part deals with higher ene...

What is: VPD?

POC's VPD (Visco-Elastic Polymer Dough) compound offers extreme shock absorption, which has given us a completely new approach when developing body armor. VPD is highly impact absorbent, comfortable and adapts to create an individual fit. Due to its high level of protection and the ability to transition from soft to hard during impact, we don’t have to choose between safety and flexibility. M...

POC signs with Olympic cyclist Gustav Larsson

We are proud to announce Olympic cyclist, Gustav Larsson, as our first road bike athlete. Swedish time trial cyclist Gustav Larsson signs to become POC's first road bike athlete and now joins the ranks of other world class athletes associated to POC. In tours and peletons all around the world Gustav will now be using our shades to give him an edge over other riders. – “As a cyclist I have a l...

POC receives three Red Dot Design Awards

For the sixth consecutive year, POC was awarded the Red Dot Design Award. The Skull Orbic Comp helmet, Tempor helmet and Lid goggles was recognized among 4 662 submissions - more than ever before in the history of Red Dot. The jury of the Red Dot Award was once again looking for products and projects true to the motto “in search of excellence”. This year, 1 865 manufacturers, designers and arc...

Bike season is here

At POC, we are constantly looking to develop new and innovative materials, constructions and compositions that push the boundaries of personal protection. This approach has led to a new and innovative Wheels 2013 product range and we are extremely excited to share it with you. Being able to redefine performance by combining low weight, perfect fit, dent resistance and great protection is alway...

POC wins two ISPO Awards

[caption id="attachment_943" align="alignnone" width="600" caption="POC Lid and POC Skull Orbic Comp"][/caption] POC is proud to announce two winning products at ISPO Award 2013. Skull Orbic Comp was chosen winner in the helmet category and Lid in the goggle category. Every year, ISPO honors the most exceptional sporting goods products with the ISPO Award. The jury, consisting of independen...

Safety By POC & Beats By Dre ®

The Receptor BUG Communication is the result of a collaboration between POC and Beats by Dr. Dre ®, combining superior sound with high performance and safety. Award winning helmet Receptor BUG is exclusively offered with Beats by Dr. Dre ® headphones built into the neckroll. With the remote control you can take calls, switch songs and adjust volume right from the cord while sitting in the lift...

POCito Best Memory Competition

Don’t miss your chance of winning a skiing holiday for your family to Åre! Åre is famous for its alpine feeling and friendly character. You can ski right down to the village centre, to taverns that tempt with good food and espresso. That is one of the reasons for being a fun, international meeting point for families, skiers and boarders. We bet you have loads of nice POCito photos from your s...

EVERY LUMP AND BUMP - POC Mag 3

For those who cannot see, a radical touch tour at the New York Museum of Modern Art paints the perfect picture. Words: SHELLEY JONES Illustration: CIARA PHELAN A man runs his hands over smooth marble, taking in every lump, bump and dent. He soaks up the temperature of cold stone and suddenly feels hyperaware of his body and its presence in space. He moves away and is helped to assume a posi...

POC moves to Bali

Moving the HQ office to Bali for10 days is an experiment. Dynamics and interaction between people is vital in our quest of possibly saving lives and reducing consequences of accidents. At POC we need to promote our mission by always improving. We believe we can always do better than what we did yesterday. There´s also an additional focus on culture, DNA and manners, between us and in dialogue ...

POC Tempor Time Trial Helmet nominated for Design S

"What fantastic project this has been! Gustav Larsson, Sweden´s top international road cyclist, who among a number of successes has a Time Trial Silver medal from the Beijing Olympics, came by the POC office in the spring of 2011, with a question: I want to win the London Olympics and I need the best possible equipment; can you help me doing the worlds fastest Time Trial helmet? The timing was...

POCombo

POC Helmets and goggles are designed and engineered for optimal synchronization, as one unit. Used and preferred by: Jeremy Jones, Mitch Tölderer, Flo Orley, Aurélien Ducroz, TJ Schiller, Tanner Hall, and more. Find your favorite POCombo here

Welcome to Snow 12/13

POC is proud to present a range of products with new materials, constructions and compositions - new protection that is more adequate. In our daily intense efforts to promote our mission of doing the best we possible can to save lives and reduce the consequences of accidents, we have come up with a range of new materials, constructions and compositions. We are now proud to present new and more...

Urban Commuting

The Receptor Commuter is developed for the needs of today’s urban cyclists. Safety features include heritage from Receptor+, possibly the most advanced multi-purpose helmet out there. The outer shell is durable and houses apartially PC-covered in-mold liner, reinforced in strategic areas for highest possible safety. Partial doubbleshell system. Magnetic buckle. The padding has anti-static tre...

Celebration! POC receives the Eurobike Award for the fifth consecutive year.

POC is proud to announce that the Crane helmet has been awarded the Eurobike Award 2012. The Crane helmet is developed with the freeride cyclist in mind, in need for great ventilation and light weight. The challenge has been to meet these demands while promoting durability and dent resistance, as there is often a contradiction between these qualities. Using an EPS sandwich construction combin...

POC enters the Road Bike Scene

As a first step towards the Road Bike scene, POC has developed the Tempor Time Trial helmet together with POC Lab and aerodynamic specialists at Semcon. The Road Bike products are planned to evolve into one of the most important product categories for POC. With POC´s mission of "doing the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes"...

POC MAG - No Man is An Island feat Danny MacAskill, Daniel Dhers & Martin Söderström

Three riders a the top of thei individual disciplines com together in cataclysmi clash of style, skil and backgroun for a different kind of bike movie. Watch the movie here: http://www.youtube.com/watch?v=pToyAVyUxlA Danny MacAskill, Martin Söderström and Daniel Dhers are titans in trials, MTB freestyle and BMX respectively. Whether they're winning golds at X Games and Dew Tour comps, stacking...

POC MAG - Gone Fishing

A ripple of interest in the idiosyncratic fish shape is spreading across the surfboard world. Words: Shannon Denny Photography: Mark Leary In a factory in the Cornish countryside, not more than two miles from England’s Atlantic coast, a figure faces a great lump of white polyurethane foam held up on trestles. Standing in a layer of snowy dust, he’s surrounded by dark blue walls with a waist-...

POC Trabec - winner of the prestigious Grand Award of Design

The Grand Award of Design is presented annually to a company and its design supplier for a commercially successful product, services or range of products/services. The design should be the key factor in the success. The award has been initiated to highlight the importance of design to the economic success of engineering companies and to serve as an inspiration in business development focusing o...

POC Trabec Nominee for Stora Designpriset - the "Grand Prize of Design"

The POC Trabec is one among five nominees for the prestiguous Grand Prize of Design. The Grand Prize of Design is initiated by Föreningen Svensk Form (the Swedish Society of Crafts and Design), SVID (Swedish Industrial Design Foundation) and Teknikföretagen (The Swedish Engineering Companies), to promote business excellence deriving from consistant and competent design processing. "It's the se...

POC MAG - Room To Think

For mountain-bike company crankbrothers, creativity is all about curating the right kind of workspace. WORDS: Matt Skinner, PHOTOGRAPHY: Ye Rin Mok The crankbrothers’ Laguna Beach, CA, design studio is unassuming from the outside and it would be easy to drive by and miss it. There are no gaudy flashing lights or huge signs announcing its presence – just a dark blue awning with a subtle white l...

POC Red Dot Design (double) Award Winner

For the fifth consecutive year POC is a winner of the Red Dot Design Award. This time it's the POC EYES Eyewear Collection and the Fornix Ski Helmet that have been awarded. POC Eyes Eyewear: With the experience gained in goggle optics, we decided to take the next step with the conviction that we would also be able to make a difference in the field of high performance eyewear. "it's a line of...

POCito Best Memory Competition!

Take the chance of winning 1 weeks stay in Åre, Sweden for the family! Don’t miss your chance of winning a skiing holiday for your family to Åre! Åre is famous for its alpine feeling and friendly character! You can ski right down to the village centre, to taverns that tempt with good food and espresso. That is one of the reasons for being a fun, international meeting point for families, skiers...

The Fornix helmet wins first prize at the ISPO Awards

Fantastic! We are cheering loudly as we get the message here at the POC HQ office in Stockholm. The Fornix is: POCs most recent ski and snowboard helmet, developed for the serious user needing light weight, snug fit, durability and generous and adjustable ventilation. And what´s behind it? Besides parallell ventilation systems and antifog channels/inlets, the ambition has been to incr...

POC´s new Time Trial helmet now available online

POC enters the Road Bike Scene As a first step towards the road bike scene, POC has developed the Tempor time trial helmet together with Gustav Larsson, POC Lab and aerodynamic specialists at Semcon. The product combines performance in safety and speed. For more information click link

We're excited to share our third POC MAG!

It's a true privilege being able to share just the topics that interest, influence and concern us: Aspects and angels that influence the culture that we absorb, work and live in. It's the other half of what constitutes POC as an organism. Our products speak for themselves and may be judged subjectively by everyone out there. But POC MAG gives us a chance to also tell the story of what in...

Who can afford being vain at 150Ks down an icy slope?

POC's firm mission since we started in 2005 has been to do the best we can to possibly save lives and reduce the consequences of accidents for gravity sports athletes. One topic of discussion throughout that time has been the challenge of vanity vs. helmet sizes. "Once in a while I'm asked the question - How do you make the safest helmet there is? The answer´s easy - just make it incredibly b...

POC MAG - Bird´s Eye View

Far above the human eye and lower than the planes fly, aerial photographer Kacper Kowalski shows us another way of looking at our world. Words & Photography Kacper Kowalski I grew up in Gdansk, near the sea, and I love the Polish landscape. Sometimes I think it would be nice to live somewhere like California, but it would be boring for photography – every day you have the same weather and...

POC Alpine Team Athletes and the WC season

We are looking forward to a new season together with our amazing athletes! We are looking forward to another season together with Julia Mancuso, Bode Miller, Patrik Järbyn, Steven Nyman, Travis Ganong, Chemmy Alcott and Marco Sullivan. We are also happy to announce that the Swedish National Alpine team has chosen POC as their sole supplier of helmets, goggles and body armor for the three comi...

POC MAG - Gone Fishing

A ripple of interest in the idiosyncratic fish shape is spreading across the surfboard world. Words: Shannon Denny Photography: Mark Leary In a factory in the Cornish countryside, not more than two miles from England’s Atlantic coast, a figure faces a great lump of white polyurethane foam held up on trestles. Standing in a layer of snowy dust, he’s surrounded by dark blue walls wi...

POC presents POC WO

POC WO engineered for women POC WO. WE always refused to address women with the usual "rosy - girly - stuff", we think it's ridiculous. Having said that, over the 6 years we have been around, we have come to learn a bit about anatomy and the differences between genders. There are differences and we admit that we have been discriminating, as a number of products only had male users in mind. PO...

Eurobike Award for VPD 2.0

POC receives the Eurobike Award for the fourth consecutive year POC is proud to announce that the VPD 2.0 Body Armor line, has been awarded the Eurobike Award 2011. With three years behind us in the bike market and presenting the fourth collection at Eurobike, POC is being awarded for the new VPD 2.0 Body Armor Line. VPD 2.0 is the new generation of body armor deriving from the Visco Elastic ...

We are happy to present POC Bike Excursion starring Martin Söderström, Danny MacAskill and Daniel Dhers!

Watch it live here! Behind the scenes photos. "It's been a dream project since a couple of years, bringing our dear friends Daniel, Danny and Martin together here to explore and ride the surroundings of POC HQ. POC HQ is based right in between the exotic Archipelago and Stockholm city, the capital of Sweden and offers some unique spots. So, we were really excited when we finally could bring ...

POC MAG - The colours within

Life in Brazil´s favelas just got that much brighter thanks to the transformative power of a new lick of paint. Words: Shelley Jones, Photography: Haas & Hahnh, Douglas Engle The people of Brazil have a history of using the arts to subvert social injustice. During the military dictatorship, which lasted from 1964 to 1985, thousands of radical artists were exiled for creativity that challe...

POC MAG - One Step Further Feat Jeremy Jones

Jeremy Jones has his hands full. It’s mid August and, talking on the phone from his home in Truckee, California, the big- mountain snowboarder sounds distracted. It’s not surprising, really, given that his to-do list reads like a three-part novella. For starters, there are the 125 riding days he clocks up each year, compulsively seeking out - and then dominating - the world’s most vertiginous b...

POC is proud to welcome Jeremy Jones to the team!

POC is proud to announce the signing of legendary big mountain snowboarder, Jeremy Jones, to its global athlete Team! Jones anchors a POC snowboard team which already includes the 2011 Freeride World Tour gold medalist Mitch Tölderer, silver medalist Flo Orley and 2010 Scandinavian Big Mountain Champion Niklas Hollsten. "POC has shown its commitment and success in developing the highest perfo...

POC MAG - The genetic space child

From the height of a privileged Hawaiian upbringing tto his drug-saturated death, the wild ride of Adolph Bunker Spreckels is surf culture’s most decadent tale. WORDS MICHAEL FORDHAM PHOTOGRAPHY ART BREWER Scenes from a life: a bare- chested Nordic Uberman rests a rifle over his shoulder – tight, high-waisted trousers hugging his hips, his eyes hidden behind gold-rimmed aviators; the Teuto...

MacAskill and Söderström Pro Model Helmets

If you have not seen them already, don't miss that two of our good friends and team athletes, Danny MacAskill and Martin Söderström had their pro model helmets launched to the market this spring. Danny went for a simplistic look, with colors inspired from his native Scottish flag. "I feel really lucky to be riding for POC, their helmets and pads saved me countless times while trying to ride and...

POC MAG - Stacks of Imagination

Herzog &a de Meuron are a Swiss-based architecture practice whose work has imbued city skylines with a unique sense of cultural identity - from the Tate Modern in London and the Bird's Nest Olympic Stadium in Beijing to new projects planned in New York and Paris. Jacques Herzog spoke at Harvard recently, and these are some thoughts that free-flowed from his inventive mind. Criticism I don'...

Our aim is to prevent injuries and possibly save lives

POC is constantly working on different research projects within safety development and improvement of the products offered for protection of gravity sports athletes. Through this continuous effort in pushing the boundaries of what protection is all about, we have been able to launch many groundbreaking concepts and some patents that can be found in the products. The research is done in coopera...

POC MAG - Out of Space

In the slum of Manila, the world's most densely populated city, life happens whereve you ca find enough room. Words & Photography Micha Theiner By the middle of the century, it is estimated that the world population will be 9.07 billion, a significant increase from the nearly 7 billion today. Right now, for the first time in history, more than half of the world’s population lives in town...

POC Team Athlete Season Wrap Up

We would like to thank our Team Athletes for an amazing season! We know that for a lot of people, the season is not over yet, but for many of our Athletes, the competing season is now over and our team has once again outdone themselves. Here is a short summary of what some of them have been up to: Aurélien Ducroz: Freeride World Tour Champion - for the second time (ski) : Born and raised by a M...

POC Trabec helmet wins "Best of the Best"

POCs new MTB helmet: Trabec wins "Best of the Best" at Red Dot Design Awards With 4.433 entries from more than 50 countries, it's an honor to be among the very few that receives the finest degree: "Best of the Best" The Trabec helmet is a single track/enduro MTB helmet emphasizing comfort, fit, light weight, ventilation and a high degree of protection. "It is even more rewarding being acknowled...

POC MAG - No Comfort Zone feat Bode Miller

Despite moving in circles of the world’s best skiers and knowing most of its best slopes better than his own back yard, in April 2011 Bode Miller found himself shunting down the scrappy, unforgiving runs of Cannon Mountain in rural New Hampshire with a group of kids, stopping regularly to offer advice to those having trouble with their turns. This was the seventh annual Bodefest, and it raised ...

POC WHEELS Season 2010 recap

Thank you guys for a great season! What more can you ask for? Our new POC Wheels product line has won many awards this past year. But that does not stop us from refining them further. We do so with the help of our amazing team, who once again have outdone themselves. Here is a short summary of what they have been up to this season: Martin Söderström. SWE. Dirt/Slopestyle Swedish superstar Marti...

POC MAG 02

We're excited to share our second POC MAG! It.s a true privilege being able to share just the topics that interest, influence and concern us: Aspects and angels that influence the culture that we absorb, work and live in. It's the other half of what constitutes POC as an organism. Our products speak for themselves and may be judged subjectively by everyone out there. But POC MAG gives us a chan...

POC MAG wins Swedish Publishing Price

POC MAG won the Swedish Publishing Price. Category: Customer Magazines - Consumer Motivation: "For an innovative and generous magazine with an excellent adaptation to the target group, interesting choice of images and well written editorial content." Since the beginning of 1990's, Populär Kommunikation has handed out the Swedish Publishing price for printed communication, in a number of categor...

Bode Miller on POC - finally

Starting with the World Cup opener in Soelden, Bode will join the POC team using helmets and goggles. It has taken some time. When we started up POC 5 years ago, Bode was at the top of the list of the athletes we wanted to collaborate with. At the time, I went to meet with Bode´s agent Ken Sowles in Burlington, close to Bodes home town Franconia. I knew then chances were small. He was in the m...

Receptor - A single helmet for many different action sports

Quick switch between winter and summer mode. Outstanding energy absorption reduces G-forces by half. Certified for skiing, snowboarding, skateboarding and bike and water sports. The new Receptor helmet from the Swedish company POC has been developed for the growing number of people who enjoy skiing and snowboarding in the winter and change to other action sports - such as skateboarding, surfin...

Pure honor! Trabec awarded Eurobike Award

POC receives the Eurobike Award for the third consecutive year. With two years behind us in the bike market and presenting the third collection at Eurobike, POC is being awarded for the new Trabec helmet. The Trabec helmet is a single track/enduro MTB helmet emphasizing comfort, fit, light weight and ventilation, together with a high degree of protection. "The Trabec is a light and generously ...

Frontal awarded "Honorable Mention" at I.D. Annual Design Review

Since 1954, the Annual Design Review has recognized the best in product, furniture, graphic, and environment design, from the iconic to the obscure. This is the first American design recognition that the Frontal helmet gets. Frontal has received the distinction "Honorable Mention" in the consumer products category. For more information please vistit: www.annualdesignreview.id-mag.com

POC Team Athlete Jon Olsson - Alpine World Cup skier!

Jon got the call he´s been waiting for. He is in! One of the world's best free skiers Jon Olsson will be making his debut in the FIS Ski World Cup this weekend in Val d'Isère. Jon is currently on a quest to make the Swedish Alpine Ski Team at the Sochi 2014 Olympic Games. Jon is widely regarded as one of the best freestyle skiers in the world and is known for his progressive riding and inventi...

3rd X Games Gold for Daniel Dhers!

POC would like to congratulate Daniel Dhers. The X Games park gold medal is now back in his possession. Daniel returned to the top spot at X Games 16 claiming his third X Games Gold medal, proving once again that he can adapt his tricks to any course and come out as the winner. Daniel nailed moves including a double tail whip to Indian grab air, alley oop flair and corked out 720. "I'm really,...

POC Teamrider Martin Söderström wins 2009 Vienna Air King!

The world’s top dirt jumpers started off the season with Vienna Air King. POC teamrider Martin Söderström won the gold by performing the most stunning tricks in front of huge crowds at the ARGUS Bike Festival which hosted 100 000 visitors. Since Martin blew the first two runs, he had nothing to loose on his last run and he pulled a clean 360 at the step down, a double tailwhip at the first jum...

A Revolution in Helmets

POC is proud to offer the world's first bike helmet managing rotational violence! The Cortex Downhill MIPS helmet, introduced at the bike fair, during fall, with great attention, having received major international design awards, is now available in stores. "The aspect of rotational violence has so far been neglected! Rotational violence can cause major damage to the brain. The load transmit...

Best of the Best!

For the second consecutive year POC has been awarded Best of the Best at the Red Dot Design Award. This time it´s the POC Receptor MIPS Back Country that has been awarded. A helmet that manages rotational violence. "With 4.252 entries from 57 countries, it's an honor to be among the very few that receives the finest degree "Best of the Best". What makes it even better is that the awarded prod...

Glittering Gold at iF product design awards

It's insane! The POC Cortex DH MIPS full face downhill helmet has received a Gold at the iF product design awards in Hannover. "The fact that the POC Cortex DH helmet is being recognized is very rewarding and possibly extremely important for future users, as it includes the anti rotational system MIPS. The issue of rotational violence to ones brain when crashing is major. The load transmitted ...

Glittering Gold at iF product design awards!

It's insane! The POC Cortex DH MIPS full face downhill helmet has received a Gold at the iF product design awards in Hannover. "The fact that the POC Cortex DH helmet is being recognized is very rewarding and possibly extremely important for future users, as it includes the anti rotational system MIPS. The issue of rotational violence to ones brain when crashing is major. The load transmitted ...

POC Wins SIA Snowpress Innovations Award For Receptor Backcountry Helmet

POC has received the SIA Snowpress Innovations Award for the Receptor Backcountry helmet featuring MIPS anti rotational violence technology. Targeted towards advanced freeskiers and snowboarders in exposed environments, the Receptor Backcountry helmet is equipped with the patented MIPS System to reduce rotational forces to the brain during oblique or lateral crashes. This breakthrough technolo...

Truly encouraging!

POC awarded "Brand of the Year" in the Swedish sports trades most prestigious competition "Gear of the year". The jury's motivation "When Volvo and SAAB have felt the breath of death, there is another company that holds the Swedish safety position high. POCs design and safety conciousness, together with entering new domains, like bicycling with success, make them the Brand of the Year". "It's...

POC MAG #1

POC is proud to announce the first edition of POC MAG, a magazine/catalogue combo. Absorbed in our daily work developing products, our intention has always been to share interests, ideas, phenomena and philosophies that interest or influence us.There are so many aspects of culture, past, present and future, that constitute what we are, both as individuals as well as collectively. With the cro...

The beauty of organic success, beyond your own control

POC is apporached by a number of students, every year, in different fields, from around the world, for studies related to our business. A year and half ago we were approched by a design student, Philip Woodman of Coventry University, with a request to develop a car interior based on POC´s genetics and typology. The answer is always yes and the outcome differs. But the joy of being able to share...

Second time at Eurobike and second Eurobike award!

POC has received the Eurobike Award for the Cortex DH, anti rotational violence downhill helmet. A lightweight advanced carbon shell wrapped over our patent pending aramid reinforced in-mold liner. The liner has a thin shell of polycarbonate covering the multi-impact Super EPP core. The double overlapping shell design, our patented VDSAP, allows a fully ventilated construction for maximum co...

POC proudly announces its presence at NORDIC SELECTED

POC has been selected as one of the exhibitors at NORDIC SELECTED, to represent Sweden. NORDIC SELECTED is a Nordic Design Exhibition held at Bella Center in Copenhagen between 27-30 August 2009.

Overwhelming!

POC has been nominated for 6 products/projects in the DESIGNPREIS DEUTSCHLAND 2010, design competition. The design award referred to as The Prize of Prizes has strict criteria’s for nomination. Thus, a company can only enter the competition for the Design Award if its product has already been awarded a national or international design prize. The other precondition for entry is that companies mu...

POC records the highest growth rate in Swedish sports industry

According to the Swedish sports industry magazine Sportfack, the protective gear company POC had the highest growth rate in the Swedish sports industry in 2008/2009. In an otherwise contracting market, POC grew 110%. Read the full article at www.sportfack.se/statistik/article450688.ece and the follow up article www.sportfack.se/leverantorer/article450906.ece about POC aiming for a billion kron...

POC receives four Red Dot Design Awards out of four entries!

Out of four entries POC was awarded four Red Dot Awards for: • The New Frontal Helmet, combining hard shell and in-mold for great ventilation and low weight. • The New Cornea Goggles, based on POC patent pending of lenses outside the frame, for better field of view and easy lens exchange. • The New and only POC Flag Ship Store in Chamonix. • The New and super supple VPD body protection system, ...

POC Receptor+ Winner of PlastOvationer 2008

The POC Receptor + helmet, designed, engineered and certified for all gravity sports, is the winner of Plastovationer 2008. PlastOvationer is an annual contest for innovative products made of plastic, arranged by PlastForum in collaboration with DuPont and Distrupol. The criteria has been to award the product that has used plastic, rubber or composites in the smartest and most innovative way, ...

POC proudly announces two iF Material Awards

POC has been awarded the iF Material Award for the new Cornea Goggle and the VPD Body Protection System. The Cornea Goggle is a patent pending, cylindrical lens goggle that follows POC´s concept and innovation of attaching the lens on the outside of the frame. The result is a better field of view and makes changing lenses hassle free. The Cornea Goggle will be available from September 2009. T...

POC team riders win six medals at Winter X Games!

POC WOULD LIKE TO THANK ALL OF OUR TEAM RIDERS FOR GREAT ACHIEVEMENTS AT WINTER X GAMES! TJ Schiller (CAN) Gold Free skiing phenomenon TJ Schiller won a well deserved gold medal in the 13th Winter X games Slopestyle! No one could top T.J, who came to the competition as an alternate, without even a certain spot in the contest. Schiller is returning from a knee injury (torn ACL early in the 08 ...

POC contributes in the fight against the slashing and burning of the Amazon

When purchasing a BUG series product, 1% of POC’s related income will be donated by POC to the Instituto Permacultura da Amazonia, IPA. The concept of Permaculture was developed in the late 1970’s by Australian Bill Mollison, to respond to the energy crisis of the time. The concept developed and introduced a different approach to agriculture and community design, one that seeks to place the ri...

POC contributes in the fight against the slashing and burning of the Amazon

When purchasing a BUG series product, 1% of POC’s related income will be donated by POC to the Instituto Permacultura da Amazonia, IPA. The concept of Permaculture was developed in the late 1970’s by Australian Bill Mollison, to respond to the energy crisis of the time. The concept developed and introduced a different approach to agriculture and community design, one that seeks to place the ri...

First POC Satellite – mini flag ship store

POCstore Chamonix POC is a young Swedish company, with a strong mission, to do the best we can, to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by revolutionizing personal protection. Despite its short history, with only three seasons behind us, POC is available in more than 30 countries and has set its marks by POC athletes piling up Olympic, X-Gam...

POC awarded Star of the Observeur for Receptor+

POC was awarded the "Star of Observeur" for the Receptor+ multi sports helmet at the grand opening of the Design Observeur 10th anneversary exhibition organized by the APCI (the French design promotion agency). The award recognizes outstanding products. The winning products were selected by an international jury among products that had already been recognized for innovative design by being awa...

Wow! Materialica Design Technology Award 2008!

We are proud to announce that POC was awarded ”Winner of Category Products ” at the Materialica Price Giving Cermony,in Munich last night,14th of October.For more info on the award,check our press release from the 15th of September.

POC is proud to announce its second Materialica Award for the VPD Back Protection System

The POC Spine VPD Armor line, has evolved from a new Polymer compound and technology: Visco Elastic Polymer Dough©. The material which is highly shock absorbing, works progressively. It is extremely ergonomic, soft and adaptive when worn, just like dough, while it stiffens when stressed. The protective properties are amazing and exceeds the required CE-standards by more than 50% and therefore r...

Eurobike/IF Award for the Spine VPD Body Armor Line

POC is proud to announce that the Spine VPD Body Armor line, has been awarded, the Eurobike/IF Award. It is especially satisfying to receive this important award, simultanously together with POCs first launch of POCs bike line of Helmets & Armor, Wheels. It was evident to us, entering the summer season, to go with bike. And especially the action related disciplines such as downhill, freeri...

Materialica Design and Technology Award for the Recptor+ Helmet

This is a special award. The Materialica Award has evolved from the Materialica International Trade Fair for Materials Applications, Surface Technology and Product Engineering. POCs Recptor+ helmet,developed and certified within EU and USA, according to the CE and ASTM standards, for a broad variety of disciplines,such as snowsports, biking,skateboard and watersports, is the subject, something...

POC enters the bike scene!

POC is a young Swedish company, with only 3 seasons behind us in the skiing market, developingand marketing advanced personal protection, at the highest quality, for gravity sports athletes. 2009 will be the premiere season on the bike scene. Despite POC's short history the company has made its marks, now available in 27 countries and POC athletes winning anything from Olympic Golds, World Cham...

POC awarded "Design Observeur 09 quality label"

Both the RECEPTOR+ and the POCito helmet have been awarded with the "Design Observeur 09 quality label". It will be presented on the exhibition from 23 October to March 9 2009 at the Cité des sciences et de l'industrie (Museum of Science and Industry) as well as in the "Observeur du design 09" catalogue. Inaugurated in 1999 by the APCI (Agency for the Promotion of Industrial Creation), the De...

POC's Receptor+ nominated for the Design S Award

It is with great joy that we received the news this morning. POC has once again been nominated for the Design S Award. This time it's the Receptor+ helmet which is nominated. One helmet developed and certified for a number modern actionsports, such as skiing, snowboarding, skateboarding, biking and watersports such as wake or kiteboarding. Something thought to be impossible but thanks to convin...

POC has been nominated for the Grand Award of Design

POC has together with four other companies been nominated for the Grand Award of Design. The Grand Award of Design highlights business successes that utilize integrated and consistent design. It is awarded to a Swedish company and it's design provider annually by Teknikforetagen, the Association of Swedish Engineering Industries in association with the Swedish Industrial Design Foundation, and...

POC awarded the Red Dot product design distinction for the POCito helmet

We are proud to announce that POC is among the award winners in this year’s Red Dot Award: product design for the POCito helmet, recognizing its high design standards. The POCito helmet is POC’s top of the line children’s ski helmet, featuring adult racing helmet properties adapted for children, adjustable sizing, Recco© avalanche rescue reflector, high fluorescent orange color and LED lamp fo...

POC is awarded silver in the "Prize of Prizes"

POC has been awarded silver at the German Design Award 2008 for the Lobes goggles. Lobes are our newest ski goggles, with a huge lens to optimize the field of vision. The inspiration comes both from Swedish architect Sigurd Lewerents, who puts his windows outside the facades, and from astronaut Neil Armstrong. The lens is a perfectly shaped spherical surface to minimize optical distortion. Hav...

Third consecutive nomination at the Volvo Sports Design Award

POC has been nominated for the VOLVO SportsDesign AWARD at Ispo 08, for the third consecutive year. The topic this year is Eco design / Form Follows Sustainability. The nominated product is the Receptor+ helmet, a helmet developed to solve the need for multi disciplinary action sports athletes. Instead of piling numerous helmets for different activities around the house, the Receptor+ helmet w...

POC Synapsis helmet awarded Design+

The office is sprawling. We just got the information. POC has been awarded Design+ "on the occasion of Material Vision 2007", for the Synapsis helmet, by the German Design Council. The Synapsis helmet, is an in-mold helmet using POC's patent pending; anti penetration barrier - ABP. The challenge was to make an extremely light helmet certified according to European helmet standards. What is ex...

POCito - Finally kids protection gear, designed and developed just for them!

POCito©, from POC, is a new series of products for kids between 4 and 9 years old, all developed to prevent accidents or to decrease the severity of injuries in an accident. POC is a Swedish company committed to save lives and to reduce consequences of accidents for skiers, by developing state of the art protection gear, for skiers. Children these days face a vulnerable situation, often skiin...

POC wins the "Prize of Prizes" Designpreis 2007

POC was recognized for excellence in design with the Gold Award for the Skull Comp Helmet in the 2007 Design Award of the Federal Republic of Germany. As part of the opening ceremony of the Ambiente - International Frankfurt Fair on 9 February 2007, the German Design Council / Rat für Formgebung presented the Design Award of the Federal Republic of Germany on behalf of the Federal Ministry of ...

POC nominated for the VOLVO SportsDesign AWARD

Having won the AWARD in 2006, POC is proud to yet again find itself among the nominees for the VOLVO SportsDesign AWARD, this time with its new LOBES goggles. The jury has met at ISPO Winter 07 in Munich and picked the nominees for the 3rd VOLVO SportsDesign AWARD. POC's LOBES goggles are one of 5 products in the Headwear/Footwear category. Over 300 applications from students, designers and t...

POC elected "Gear of the year" in Ski Magazine

The December issue of Ski Magazine features POC's Skull Comp helmet as "Ski gear of the year 2007": "Time was, a full-coverage, highly impact- and penetrationresistant (injection molded) helmet was relatively heavy, while lighter, streamlined (in-mold) models were comparatively fragile. The Skull Comp is turning that principle of ski-helmet relativity on its head. A super-thin, fully enclosed ...

POC awarded "Design S"

POC is one of the winners of the "Design S" award for best design solution. The Advertising Association of Sweden, the Swedish Industrial Design Foundation and Svensk Form (the Swedish Society of Crafts and Design) have jointly created Swedish Design Award to reward Sweden's best design solutions with a "Design S". Over 250 entries from a wide spectrum of applications were judged and 11 winner...

Julia wins Olympic gold!

Julia Mancuso led both giant slalom runs Friday and won the Olympic gold medal in the final women's alpine event in Sestriere, Italy. "You rule Julia!" Love POC

POC winner of the VOLVO SportsDesign AWARD

At a ceremony at ISPO in Munich, the world's largest winter sports fair, POC won the VOLVO SportsDesign AWARD 2006. "Cars are driven by people; therefore, the leading principle behind everything we do at VOLVO is and must remain, safety," Gustaf Larsson and Assar Gabrielson, co-founders of the Swedish car producer, once said. VOLVO and ISPO joined forces in to honor outstanding and visionary a...

POC wins Swedish Outdoor Design Award

The newly instituted prize of SEK 300,000 (EUR 35,000) is awarded to companies working in the field of outdoor recreation who consciously highlight design in their product development to create innovative and attractive products or services. The winner of this year's Swedish Outdoor Design Award is POC Sweden AB. The jury motivates its decision as follows: "Outdoor recreation and active experi...

Donations to the Spinalis Karolinska Institute

The following individuals, have donated EUR 50 each through POC to the Spinalis Foundation: Christian Penning, Chefredakteur, Ski Magazin Florian Schmidt, Stellvertrender Chefredakteur, Ski Magazin Alexander Herrmann, Anzeigenabteilung, Olympia-Verlag Gmbh Andrew Jobling, Associate editor, WGSN Mårten Pettersson, Chefredaktör, Åka Skidor Patrik Leje, Redaktör, Åka Skidor Anders Olofsson, Annon...

POC in space technology project

POC proudly announces its participation in a space technology transfer project in collaboration with the European Space Agency (ESA) and Umbilical Design. The basic idea with the ESA Space Technology Transfer Project is to develop commercial everyday products with space technology integrated. The Swedish National Space Board has partly financed the project, which is performed by Umbilical Desi...

POC finalist in the 11th ISPO BrandNew Awards

POC finalist in the 11th ISPO BrandNew Awards February 6-9 2005, the winners and finalists of the world´s largest start-up competition in the sports industry will be awarded in Munich, Germany. A jury of international sports experts, including industry experts, magazine editors, publishers and retailers have evaluated 158 entries from 21 countries. We are proud to announce that the jury was im...

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