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POC earns a prestigious Design S award for the AVIP concept.

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has been awarded a Design S award for the AVIP concept. AVIP stands for Attention, Visibility, Interaction and Protection and is POC’s most ambitious initiative to date, promoting safety for road cyclists. Design S is Sweden’s national design award and singles out creative and innovative solutions in every imagi...

The AVIP concept nominated for Design S

The AVIP concept has been nominated for the prestigious Design S Award. Design S is Sweden’s national design award and singles out creative and innovative solutions in every imaginable area of products, services and environments, regardless of the design field. The Design S award has been presented every second years since 2006 and this year’s winners will be announced on November 26th at the ...

POC and Volvo Car Group partner to explore new safety and design ideas

POC and Volvo Car Group have established an exclusive partnership. The two Swedish companies will exchange knowledge and experience in order to explore new ideas within safety and design.

 “With POC’s mission of doing the best we can to possibly save lives and reduce the consequences of accidents for gravity sports athletes and cyclists, it's a treasure to interact on cycling safety together ...