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PRESS RELEASES

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POC MAG - Gone Fishing

A ripple of interest in the idiosyncratic fish shape is spreading across the surfboard world. Words: Shannon Denny Photography: Mark Leary In a factory in the Cornish countryside, not more than two miles from England’s Atlantic coast, a figure faces a great lump of white polyurethane foam held up on trestles. Standing in a layer of snowy dust, he’s surrounded by dark blue walls with a waist-...

POC MAG - Room To Think

For mountain-bike company crankbrothers, creativity is all about curating the right kind of workspace. WORDS: Matt Skinner, PHOTOGRAPHY: Ye Rin Mok The crankbrothers’ Laguna Beach, CA, design studio is unassuming from the outside and it would be easy to drive by and miss it. There are no gaudy flashing lights or huge signs announcing its presence – just a dark blue awning with a subtle white l...

We're excited to share our third POC MAG!

It's a true privilege being able to share just the topics that interest, influence and concern us: Aspects and angels that influence the culture that we absorb, work and live in. It's the other half of what constitutes POC as an organism. Our products speak for themselves and may be judged subjectively by everyone out there. But POC MAG gives us a chance to also tell the story of what in...

POC MAG - Bird´s Eye View

Far above the human eye and lower than the planes fly, aerial photographer Kacper Kowalski shows us another way of looking at our world. Words & Photography Kacper Kowalski I grew up in Gdansk, near the sea, and I love the Polish landscape. Sometimes I think it would be nice to live somewhere like California, but it would be boring for photography – every day you have the same weather and...

POC MAG - Gone Fishing

A ripple of interest in the idiosyncratic fish shape is spreading across the surfboard world. Words: Shannon Denny Photography: Mark Leary In a factory in the Cornish countryside, not more than two miles from England’s Atlantic coast, a figure faces a great lump of white polyurethane foam held up on trestles. Standing in a layer of snowy dust, he’s surrounded by dark blue walls wi...

POC MAG - The colours within

Life in Brazil´s favelas just got that much brighter thanks to the transformative power of a new lick of paint. Words: Shelley Jones, Photography: Haas & Hahnh, Douglas Engle The people of Brazil have a history of using the arts to subvert social injustice. During the military dictatorship, which lasted from 1964 to 1985, thousands of radical artists were exiled for creativity that challe...

POC MAG - The genetic space child

From the height of a privileged Hawaiian upbringing tto his drug-saturated death, the wild ride of Adolph Bunker Spreckels is surf culture’s most decadent tale. WORDS MICHAEL FORDHAM PHOTOGRAPHY ART BREWER Scenes from a life: a bare- chested Nordic Uberman rests a rifle over his shoulder – tight, high-waisted trousers hugging his hips, his eyes hidden behind gold-rimmed aviators; the Teuto...

POC MAG - Stacks of Imagination

Herzog &a de Meuron are a Swiss-based architecture practice whose work has imbued city skylines with a unique sense of cultural identity - from the Tate Modern in London and the Bird's Nest Olympic Stadium in Beijing to new projects planned in New York and Paris. Jacques Herzog spoke at Harvard recently, and these are some thoughts that free-flowed from his inventive mind. Criticism I don'...

POC MAG - Out of Space

In the slum of Manila, the world's most densely populated city, life happens whereve you ca find enough room. Words & Photography Micha Theiner By the middle of the century, it is estimated that the world population will be 9.07 billion, a significant increase from the nearly 7 billion today. Right now, for the first time in history, more than half of the world’s population lives in town...

POC MAG 02

We're excited to share our second POC MAG! It.s a true privilege being able to share just the topics that interest, influence and concern us: Aspects and angels that influence the culture that we absorb, work and live in. It's the other half of what constitutes POC as an organism. Our products speak for themselves and may be judged subjectively by everyone out there. But POC MAG gives us a chan...

POC MAG wins Swedish Publishing Price

POC MAG won the Swedish Publishing Price. Category: Customer Magazines - Consumer Motivation: "For an innovative and generous magazine with an excellent adaptation to the target group, interesting choice of images and well written editorial content." Since the beginning of 1990's, Populär Kommunikation has handed out the Swedish Publishing price for printed communication, in a number of categor...

POC MAG #1

POC is proud to announce the first edition of POC MAG, a magazine/catalogue combo. Absorbed in our daily work developing products, our intention has always been to share interests, ideas, phenomena and philosophies that interest or influence us.There are so many aspects of culture, past, present and future, that constitute what we are, both as individuals as well as collectively. With the cro...

POC proudly announces its presence at NORDIC SELECTED

POC has been selected as one of the exhibitors at NORDIC SELECTED, to represent Sweden. NORDIC SELECTED is a Nordic Design Exhibition held at Bella Center in Copenhagen between 27-30 August 2009.