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PRESS RELEASES

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innovation

POC launches its lightest ever sunglasses

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Images by Maja Johansson POC’s brand-new cycling sunglasses, Elicit Clarity, have been developed for the very highest levels of performance at the very lowest weight. At a strikingly light 23g, they represent the lightest ever sunglasses that POC has produced and will be unveiled at the Rouleur Live show in London on November the 4th. The Elicit feature a unique truss design along...
Press release type-innovation

POC release the brand new Kortal Race MIPS and Devour

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The Kortal Race MIPS, is a brand new all-mountain bike helmet packed full of enhanced safety, innovation and technology. It is also the first-ever helmet to feature the recently unveiled MIPS Integra. The Devour takes a new approach to vision and features POC’s Clarity lens technology. Merged with exceptional eye coverage and protection it has been designed for the needs of modern-day bike...
Press release

POC releases its lightest ever cycling helmet

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The Ventral Lite is the latest helmet to join POC’s cycling family, and the lightest it has ever made. Focused on riders who prioritize weight and ventilation above all else, the newly awarded Ventral Lite has been highly engineered to achieve the optimal balance of weight, safety and performance. As part of a superlight package for road riders, alongside the Ventral Lite comes the Supr...
Press release

POC launches the Omne Eternal

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The world’s first self-powered helmet with endless energy POC is proud to introduce the Omne Eternal, the world’s first self-powered cycling helmet which integrates Powerfoyle, an innovative light-harvesting material, which can convert any light source, indoor or outdoor, into electrical power. To enhance a rider’s safety on the road, the Omne Eternal features an automatic and self-p...
Press release

POC begins 2021 with a host of ISPO Awards

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POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and innovations from its new 2021/22 winter collection. Leading out the ISPO ‘Winner’ awards is a brand new goggle, Zonula Clarity, which introduces a whole new visual experience and field of view to benefit all types of skiers and snowboarders. Another ‘Winner’ and brand new product ...
Awards Press release

POC and MIPS join forces to enhance helmet safety

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POC, which has built an international reputation on safety, innovation and design, and MIPS, the Swedish safety technology company partnering with many helmet brands with its world leading Brain Protection System, are announcing a deeper partnership. The new collaboration will see POC implement MIPS systems in many of its helmets starting with a new POCito Crane which will be released in late ...
Innovation Press release

Volvo Cars and POC develop world-first car-bike helmet crash test

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Volvo Cars, a leader in automotive safety, is teaming up with top Swedish sports and safety brand POC for a series of world-first crash tests of bike helmets against cars as part of a groundbreaking new research project that aims to further protect cyclists. https://youtu.be/Hwzpr3fug0s The partnership is the latest example of Volvo Cars’ leading position in safety development and its ...
Innovation POC Lab Press release

POC and Ibis continue Enduro team partnership

Ahead of the first round of the Enduro World Series (EWS) in Rotorua, New Zealand, POC is proud to formally announce its continued partnership with the Ibis Cycles Enduro Race Team for the 2017 season. POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with the mission “to do the best we can to possibly save lives and to reduce t...
Gallery POC Team Athletes Press release

POC’s brand new innovations for 2017/18 earn prestigious snow industry awards

POC is pleased to announce that it has been awarded a host industry awards at SIA and ISPO for several of its 2017/18 snow season innovations. SPIN, which is a brand new patent pending helmet technology created to counter the effects of oblique impacts, was awarded the ‘Outside - gear of the show’ award at SIA and POC Layer, which is a cut resistant performance base layers for ski racers, has b...
Awards Gallery Press release Snow Uncategorized

POC Local Talent product, Aaron Blunck, takes X-Games gold in new Clarity lens

Aaron Blunck delivered on his prodigious talent with a gold in the men’s SuperPipe at the 2017 X-Games in Aspen. POC and Aaron have been working closely for over five years, which saw him start his progress with POC’s North American Local Talent Program (LTP). Taking gold whilst wearing POC’s newly unveiled Clarity goggle lenses, which have been designed around the needs of competition athletes...
Awards POC Team Athletes Press release Snow Uncategorized

POC presents SPIN and Clarity - brand new innovations

POC, which has built a reputation on safety, innovation and design, announces several new major innovations for its 2017/18 snow collection, in particular, SPIN, which is a brand new and unique helmet technology created to counter the effects of oblique impacts, and Clarity, which brings a new level of technology to performance and race goggle lenses. Other new products and innovations for the...
Press release Snow Uncategorized

POC appoints new CEO

Experienced CEO and broadcast media executive, Jonas Sjögren, to lead and become the new CEO for POC from February 1st, 2017. POC, a leading manufacturer of helmets, eyewear, body armor and apparel was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. POC has been...
Gallery Press release

POC sign three-year kit partnership with Cannondale-Drapac Pro Cycling team

POC and Slipstream Sports are proud to announce an extended partnership for the next three years. The partnership will extend the current successful helmet and eyewear partnership and see all Cannondale-Drapac team riders in POC jerseys, shorts, socks, helmets and eyewear starting Jan. 1. POC, a leading manufacturer of helmets, eyewear, body armor, apparel, and accessories was founded in 2005 ...
Gallery POC Team Athletes Press release

POC unveil new 2017 helmet, protection, mountain bike and road collections at Eurobike

POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. The new 2017 cycling collection, which will be presented at Eurobike, marks another significant contribution to the industry ...
Gallery Press release

POC and Danny MacAskill extend partnership to 2019

Danny MacAskill and POC have been working closely since 2009 when Danny first burst onto the global scene with his first film, Inspired. After many successful years working together POC and Danny MacAskill have decided to continue their partnership for another three years. POC, which is currently celebrating its 10th anniversary, is a Swedish company with a strong mission ‘to do the best we ca...
Gallery Press release Uncategorized

The smart ski Airbag vest wins 2016 Red dot design award

The smart ski Airbag vest wins 2016 Red dot design award The Spine VPD 2.0 Airbag Vest created by POC and In&motion has been selected as the winner of the prestigious Product Design Red Dot Award 2016. POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, partnered with French company In&motion, specialists in the creation of wearable protection systems b...
Awards Press release Uncategorized

POC and Intense collaborate for the 2016 downhill season

POC and Intense started a collaboration in mid 2015, initially with the team using a selection of POC helmets, eyewear, protection and apparel. The first race of the World Cup season, in Lourdes, marks the real start of racing this year and our continued collaboration in 2016 looks to be as promising as ever. The new Intense team has been unveiled, with a host of immensely talented athletes and...
Gallery Press release Uncategorized

POC and the Swedish Cycle Federation sign official partnership

POC and the Swedish Cycle Federation agree on an official partnership which will see all Swedish cycling federation teams using POC helmets, eyewear, body armor and apparel until 2018. POC is a Swedish company with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. Stefan Ytterborn, POC CEO and ...
Gallery Press release Uncategorized

POC earns two ISPO awards for ski protection

POC earns two ISPO awards for ski protection POC is pleased to announce that it has been awarded 2016 ISPO awards in the ski protection category for two of its 2016/2017 winter season products, the Spine VPD 2.0 Airbag vest developed with In&Motion, which has been chosen as a gold winner and the POC layer system as a category winner. Stefan Ytterborn, POC CEO and founder said - “We are hon...
Awards Gallery Press release Snow Uncategorized

POC Cerebel helmet wins German Design Award

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories has been awarded the German Design Award 2016 for the Cerebel aero road helmet in the category - Sports, Outdoor Activities and Leisure. The German Design Award is an international premium prize awarded by the German Design Council whose goal is discovering, presenting and awarding unique design trends. The De...
Awards Gallery Press release

POC Raceday Bike Auction

[caption id="attachment_2534" align="alignnone" width="584"] In collaboration with Argon 18, Fizik, Corima and CeramicSpeed.[/caption] POC Raceday Bike Auction Bid here POC Raceday Bike Auction - bidding is open and closes at midnight on Sunday the 13th December. This winter, POC is hosting an online auction to celebrate the Raceday concept and to raise money and awareness for Spinalis, a...
Argon 18 Bike Auction Gallery Press release Raceday Spinalis

Raceday - Uncompromising road cycling performance

Raceday is the result of POC's uncompromising approach to road cycling performance and marks the next step in our quest to redefine POC's future of road cycling. POC entered the road bike scene in 2014, with the AVIP collection which combined different technological and design solutions to improve a cyclist’s protection and visibility whilst riding on the road. AVIP stand for Attention, vi...
Cannondale-Garmin Gallery Press release Raceday WATTS Lab

POC Unveils Julia Mancuso Signature Collection

Olympic champion. Style maven. Wonder woman. Julia Mancuso is an icon on the ski hill and off, and POC honors the American alpine ski racer with its deepest signature collection to date. The Swedish brand has also extended its long-running contract with Mancuso, and will support the four-time Olympic medalist through the 2018 Games in Pyeongchang, South Korea. “I'm happy to continue my collabo...
Gallery Julia Mancuso Know POC Team Athletes Press release Retina Big Skull Orbic Comp Team Athletes

POC Unveils Signature Auric Helmet and Fovea Goggles by Aaron Blunck.

Heading into his third full season with the U.S. Freeskiing Team, Olympian Aaron Blunck has signed an endorsement agreement with POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories. The deal will see Blunck feature prominently among POC’s brand ambassadors with a signature series, which includes the new Auric helmet, Fovea goggles and Will sunglasses, launching in...
Aaron Blunck Auric Gallery Press release Snow

POC and Volvo Cars announce ground-breaking cycling safety technology.

POC and Volvo Cars will present the exciting first results of their partnership at the CES (Consumer Electronics Show) in Las Vegas, 6-9 January 2015 with a unique safety technology which connects drivers and cyclists for the first time. In a ground-breaking move for the automotive industry Volvo Cars and POC will present the safety technology which consists of a connected car and helmet proto...
Press release Volvo

POC earns a prestigious Design S award for the AVIP concept.

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has been awarded a Design S award for the AVIP concept. AVIP stands for Attention, Visibility, Interaction and Protection and is POC’s most ambitious initiative to date, promoting safety for road cyclists. Design S is Sweden’s national design award and singles out creative and innovative solutions in every imagi...
AVIP Awards Design S Press release Snow

POC earns Grand Award for the Skull Orbic Comp H.I. MIPS.

Popular Science has recognized POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, as a “Best of What’s New” Grand Award winner for the Skull Orbic Comp H.I. MIPS ski racing helmet. The world’s largest science and technology magazine recognizes the new Helmet Integrity (H.I.) system in its December 2014 issue. “Being recognized by Popular Science for the Skull Or...
Award Awards Gallery Press release Skull Orbic Comp Skull Orbic Comp HI MIPS Snow

POC earns a Eurobike Award for the Cerebel helmet.

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, is pleased to announce that the Cerebel aero road helmet has been awarded a coveted Eurobike Award at the Eurobike trade show held in Friedrichshafen, Germany. The Eurobike Award is one of the most prestigious design awards in the bicycle industry and this year saw 500 entries. The industry design award was orga...
Award Awards Cerebel Eurobike award Gallery Press release WATTS Lab

POC unveils the Octal AVIP MIPS and Eye Park

POC will unveil the Octal AVIP MIPS road cycling helmet and the Eye Park at the Vuelta a España 2014. The new helmet is a MIPS-equipped version of the award-winning Octal and the Eye Park is a patent-pending eyewear device that has been developed together with Garmin-Sharp Pro Cycling team. Both products will be available at retail in early 2015. Octal AVIP MIPS POC, a leading manufacturer of ...
Gallery Press release

POC reveals new aero road helmet

POC, in collaboration with Garmin-Sharp Pro Cycling team, Volvo Car Group and WATTS Lab, is proud to reveal Cerebel, a new aero road helmet. The helmet will be introduced at the first stage of the Giro d’Italia 2014 on May 9th in Belfast. The Cerebel helmet is built on the competence of POC’s internal product team and developed in close collaboration with Garmin-Sharp Pro Cycling team, Volvo Ca...
Gallery Press release Team Garmin-Sharp Volvo WATTS Lab

POC and Ritte form cycling team

POC continues its move into the road bike scene and partners with Ritte Bicycles to form the POC + Ritte Cycling Team. POC, a leading manufacturer of skiing and mountain biking helmets, goggles and body armor, has established a partnership with California-based Ritte Bicycles. The first initiative between the two companies is the POC + Ritte Cycling Team where POC will provide the apparel, ...
Gallery POC Team Athletes Press release Ritte

POC earns prestigious awards at SIA and ISPO trade shows

POC, a leading manufacturer of skiing and mountain biking helmets, goggles, body armor and accessories, is pleased to bring home several awards from the ISPO and SIA trade shows. The Skull Orbic Comp H.I. MIPS, POC’s upcoming ski racing helmet, was named Gold Winner in the Ski Segment/Helmet Category at ISPO Award in Munich. Every year, ISPO honors the most exceptional products of the sports ...
Fornix Communication Gallery ISPO ISPO Award Press release SIA Skull Orbic Comp Skull Orbic Comp HI MIPS Snow

POC and Team Garmin-Sharp announce partnership

(Stockholm, Sweden – January 10, 2014) - POC and Team Garmin-Sharp today announced a three-year partnership. Beginning in January 2014, Swedish company POC is the official helmet and eyewear supplier of Team Garmin-Sharp, the American professional cycling team dedicated to ethical sporting and developing the next generation of cycling champions. “We pride ourselves in working with best-in-cl...
Gallery Press release Team Athletes Team Garmin-Sharp

POC and Volvo Car Group partner to explore new safety and design ideas

POC and Volvo Car Group have established an exclusive partnership. The two Swedish companies will exchange knowledge and experience in order to explore new ideas within safety and design.

 “With POC’s mission of doing the best we can to possibly save lives and reduce the consequences of accidents for gravity sports athletes and cyclists, it's a treasure to interact on cycling safety together ...
AVIP Press release Volvo

POC unveils the Skull Orbic Comp

POC unveiled its latest race helmet, the Skull Orbic Comp, at the Ski World Cup Opening in Sölden. Following FIS rule changes and recent findings of the forces the brain is exposed to during giant slalom racing, POC has pushed the boundaries of innovation and safety to bring helmet performance to a new level. For the 2013/2014 ski racing season the International Ski Federation, FIS, has announ...
Gallery Press release Skull Orbic Comp Snow VPD 2.0

POC welcomes Ryder Hesjedal to the team

We are proud to welcome Ryder Hesjedal, 2012 Giro D’Italia champion, to our global athlete team. The first stage of Tour de France 2013 on Corsica did not only mark the start of the 100th Tour de France, it also represented the start of an exiting collaboration between Ryder Hesjedal, the 2012 Giro D’Italia champion and POC. Ryder will be using POC's eyewear and during the 213km stage between...
Eyes Gallery POC Team Athletes Press release Ryder Hesjedal Team Athletes Tour de France Wheels

POC signs with Olympic cyclist Gustav Larsson

We are proud to announce Olympic cyclist, Gustav Larsson, as our first road bike athlete. Swedish time trial cyclist Gustav Larsson signs to become POC's first road bike athlete and now joins the ranks of other world class athletes associated to POC. In tours and peletons all around the world Gustav will now be using our shades to give him an edge over other riders. – “As a cyclist I have a l...
Gallery Gustav Larsson POC Team Athletes Press release Team Athletes Tempor
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