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New Team EF Education

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First-Drapac powered by Cannondale kit unveiled at Rouleur Classic Slipstream Sports formally unveiled the 2018 Team EF Education First – Drapac p/b Cannondale kit at the Rouleur Classic in London on Friday afternoon. Swedish road champion Kim Magnusson donned the race kit, created by apparel, eye and helmet partner POC, on stage alongside Slipstream Sports founder and CEO Jonathan Vaughters...

The lightness of Davide Formolo 

To be an Italian cyclist is to be heir to a matchless sporting inheritance — a racing tradition rooted in courage and the embrace of risk. To contest the Giro d’Italia is to race on routes planned as much for their physical beauty as any logistical concern and to be welcomed by total strangers as son or brother in any of the start or finish towns. Davide Formolo is a son of the Veneto, the ...

POC’s brand new innovations for 2017/18 earn prestigious snow industry awards

POC is pleased to announce that it has been awarded a host industry awards at SIA and ISPO for several of its 2017/18 snow season innovations. SPIN, which is a brand new patent pending helmet technology created to counter the effects of oblique impacts, was awarded the ‘Outside - gear of the show’ award at SIA and POC Layer, which is a cut resistant performance base layers for ski racers, has b...

POC Local Talent product, Aaron Blunck, takes X-Games gold in new Clarity lens

Aaron Blunck delivered on his prodigious talent with a gold in the men’s SuperPipe at the 2017 X-Games in Aspen. POC and Aaron have been working closely for over five years, which saw him start his progress with POC’s North American Local Talent Program (LTP). Taking gold whilst wearing POC’s newly unveiled Clarity goggle lenses, which have been designed around the needs of competition athletes...

POC presents SPIN and Clarity - brand new innovations

POC, which has built a reputation on safety, innovation and design, announces several new major innovations for its 2017/18 snow collection, in particular, SPIN, which is a brand new and unique helmet technology created to counter the effects of oblique impacts, and Clarity, which brings a new level of technology to performance and race goggle lenses. Other new products and innovations for the...

The Jensie Gran Fondo of Marin

The much loved and admired legend of the pro cycling peloton, Jens Voigt, has always had a soft spot for his American fans. So much so he will return to Marin County, California on September 24th, 2016 to host his annual Gran Fondo “The Jensie”. In its second year, The Jensie Gran Fondo of Marin, will take place at the Stafford Lake Bike Park and host three rides of 40, 70 and 100 miles respec...

POC unveil anniversary collection Octal and Do Half Blades with Cannondale-Drapac at the Tour de France

POC, a leading manufacturer of skiing and cycling helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’ Slipstream Sports and POC have been working closely for a number of years and POC has been the provider of ...

POC and Danny MacAskill extend partnership to 2019

Danny MacAskill and POC have been working closely since 2009 when Danny first burst onto the global scene with his first film, Inspired. After many successful years working together POC and Danny MacAskill have decided to continue their partnership for another three years. POC, which is currently celebrating its 10th anniversary, is a Swedish company with a strong mission ‘to do the best we ca...

POC unveils cycling co-lab collections

As a means of celebrating the beauty of road biking and the diversity of bike shops around the world, POC has created unique collections and collaborations with two of the leading bike shops in the world, Pavé in Barcelona and The Eleven in Toronto. Stefan Ytterborn, POC CEO and founder said – “Anyone who walks into Pavé or The Eleven will immediately realize that they are more than a bike sho...

The smart ski Airbag vest wins 2016 Red dot design award

The smart ski Airbag vest wins 2016 Red dot design award The Spine VPD 2.0 Airbag Vest created by POC and In&motion has been selected as the winner of the prestigious Product Design Red Dot Award 2016. POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, partnered with French company In&motion, specialists in the creation of wearable protection systems b...

POC and Intense collaborate for the 2016 downhill season

POC and Intense started a collaboration in mid 2015, initially with the team using a selection of POC helmets, eyewear, protection and apparel. The first race of the World Cup season, in Lourdes, marks the real start of racing this year and our continued collaboration in 2016 looks to be as promising as ever. The new Intense team has been unveiled, with a host of immensely talented athletes and...

POC 10 Insights – Julia Mancuso, an Olympian free spirit

Olympic champion and all round wonder woman, Julia Mancuso, is an icon on and off the ski hill. Commonly referred to as ‘Super Jules’ by her team mates on the US ski team she has been involved with POC almost from day one and has played a key role in the development of many aspects of the company. As such taking a closer look at Julia seemed like a simple decision to kick off our special insigh...

AVIP: Bike auction

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AVIP: The products

Här kan det vara en kort ingress. Kanske att den är två meningar, eventuellt lite längre, men den ska sammanfatta AVIP-produkterna på ett bra sätt. Besides developing high performance helmets, which promote new safety features, aerodynamics and overall performance, there are a number of new functional, technical, performance products for road bike cyclists. These have been developed to s...

AVIP: The research & innovation

AVIP is a vision and concept, which has been created by collaborating with some of the best minds in science, health and technology to redefine the future of road bike safety and performance. POC was established through a collective desire to make a difference and give everyone the best possible safety and confidence in their chosen sports. This idea has been embodied in our mission and throug...

AVIP: The concept

We are proud to share our most ambitious initiative to date, promoting safety for road cyclists; AVIP. AVIP stands for Attention-Visibility-Interaction-Protection. With the hazardous reality of sharing the roads with motorists, the need for proactive safety and protection is more evident than in most other cases. With the strong passion that runs through the POC team, and our clear mission, we...

POC bike backpacks

POC's bike backpacks combines functionality, comfort and protection and are available in two different sizes. Our bike backpacks are made of durable nylon fabric and the back side has a heat molded mud shedding top fabric for enhanced comfort. The shoulder straps and waist band are ergonomically cut and strategically placed to ensure that the pack stays in place, even in rough riding condition...

POC's downhill protection

POC's downhill specific safety products give you the highest level of protection and are specially designed to withstand all that downhill mountain biking has to offer. To push yourself and to be the best on your bike you need reliable protection that offers the highest level of protection. Anatomically and ergonomically it should follow the shape of your body and give you complete freedom of ...

POC and the Swedish Cycle Federation sign official partnership

POC and the Swedish Cycle Federation agree on an official partnership which will see all Swedish cycling federation teams using POC helmets, eyewear, body armor and apparel until 2018. POC is a Swedish company with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. Stefan Ytterborn, POC CEO and ...

POC 10 – celebrating 10 years of uncompromising safety

(Stockholm, Sweden – 22.01.16) POC 10 – celebrating 10 years of uncompromising safety POC, a leading manufacturer of skiing and cycling helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. To mark POCs first ...

POC earns two ISPO awards for ski protection

POC earns two ISPO awards for ski protection POC is pleased to announce that it has been awarded 2016 ISPO awards in the ski protection category for two of its 2016/2017 winter season products, the Spine VPD 2.0 Airbag vest developed with In&Motion, which has been chosen as a gold winner and the POC layer system as a category winner. Stefan Ytterborn, POC CEO and founder said - “We are hon...

POC Raceday Bike Auction

Bid here POC Raceday Bike Auction - bidding is open and closes at midnight on Sunday the 13th December. This winter, POC is hosting an online auction to celebrate the Raceday concept and to raise money and awareness for Spinalis, a charitable foundation whose mission is to promote research and treatment development in the field of spinal cord injuries. POC, a leading manufacturer of skiing an...

POC and In&motion introduce airbag safety for skiers

Release of ground-breaking and FIS approved skier airbag vest. POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has partnered with French company In&motion, specialists in the design and conception of wearable protection systems based on smart detection devices. Together, they launch the new airbag technology, the Spine VPD 2.0 Airbag Vest. The technology...

Investcorp buys POC

Release (Stockholm, Sweden – October 8, 2015) Investcorp buys POC POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has today been bought by Investcorp. POC was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. The company has b...

The New Do Half Blade

The 2015 Giro d’Italia will provide the ideal backdrop for the release of POC’s latest eyewear for cyclists, the Do Half Blade. Based on POC’s successful Do Blade, the Half Blade represents a positive evolution for cyclists with new features and design providing improved vision and fit, replaceable Zeiss lenses and all weather performance. The Do Half Blade incorporates lenses developed jointl...

POC MAG - Doing good

Does creativity have the power to change the world? Graphic designer and video artist Pete Saunders considers the ethics of visual communication. WORDS Pete Saunders We all have a responsibility to protect our planet and the people who live in it. It’s not just world leaders and businessmen who have the power to create change – we’re all responsible for shaping this world; we’re all designers...

Welcome to Wheels 2014

When we entered the bike scene in 2008, we were confident with what we could bring in terms of mountain bike protection. We had already gained a lot of experience from developing groundbreaking safety products for snow sports, knowledge we wanted to transfer and refine to meet the needs of mountain biking. Throughout the years we have been addressing different segments and categories of moun...

Introducing the Crane

We are excited to introduce you to the award winning Crane - the latest addition to our range of bike helmets. The award winning Crane helmet combines low weight with a durable and dent resistant construction. The weight is only 360-400 g, depending on what size you choose. We have implemented a new kind of liner, combining two different densities. The stiffer outer part deals with higher ene...

Bike season is here

At POC, we are constantly looking to develop new and innovative materials, constructions and compositions that push the boundaries of personal protection. This approach has led to a new and innovative Wheels 2013 product range and we are extremely excited to share it with you. Being able to redefine performance by combining low weight, perfect fit, dent resistance and great protection is alway...

Safety By POC & Beats By Dre ®

The Receptor BUG Communication is the result of a collaboration between POC and Beats by Dr. Dre ®, combining superior sound with high performance and safety. Award winning helmet Receptor BUG is exclusively offered with Beats by Dr. Dre ® headphones built into the neckroll. With the remote control you can take calls, switch songs and adjust volume right from the cord while sitting in the lift...

POCito Best Memory Competition

Don’t miss your chance of winning a skiing holiday for your family to Åre! Åre is famous for its alpine feeling and friendly character. You can ski right down to the village centre, to taverns that tempt with good food and espresso. That is one of the reasons for being a fun, international meeting point for families, skiers and boarders. We bet you have loads of nice POCito photos from your s...

EVERY LUMP AND BUMP - POC Mag 3

For those who cannot see, a radical touch tour at the New York Museum of Modern Art paints the perfect picture. Words: SHELLEY JONES Illustration: CIARA PHELAN A man runs his hands over smooth marble, taking in every lump, bump and dent. He soaks up the temperature of cold stone and suddenly feels hyperaware of his body and its presence in space. He moves away and is helped to assume a posi...

POC moves to Bali

Moving the HQ office to Bali for10 days is an experiment. Dynamics and interaction between people is vital in our quest of possibly saving lives and reducing consequences of accidents. At POC we need to promote our mission by always improving. We believe we can always do better than what we did yesterday. There´s also an additional focus on culture, DNA and manners, between us and in dialogue ...

POC Tempor Time Trial Helmet nominated for Design S

"What fantastic project this has been! Gustav Larsson, Sweden´s top international road cyclist, who among a number of successes has a Time Trial Silver medal from the Beijing Olympics, came by the POC office in the spring of 2011, with a question: I want to win the London Olympics and I need the best possible equipment; can you help me doing the worlds fastest Time Trial helmet? The timing was...

POCombo

POC Helmets and goggles are designed and engineered for optimal synchronization, as one unit. Used and preferred by: Jeremy Jones, Mitch Tölderer, Flo Orley, Aurélien Ducroz, TJ Schiller, Tanner Hall, and more. Find your favorite POCombo here

Welcome to Snow 12/13

POC is proud to present a range of products with new materials, constructions and compositions - new protection that is more adequate. In our daily intense efforts to promote our mission of doing the best we possible can to save lives and reduce the consequences of accidents, we have come up with a range of new materials, constructions and compositions. We are now proud to present new and more...

Urban Commuting

The Receptor Commuter is developed for the needs of today’s urban cyclists. Safety features include heritage from Receptor+, possibly the most advanced multi-purpose helmet out there. The outer shell is durable and houses apartially PC-covered in-mold liner, reinforced in strategic areas for highest possible safety. Partial doubbleshell system. Magnetic buckle. The padding has anti-static tre...

POC enters the Road Bike Scene

As a first step towards the Road Bike scene, POC has developed the Tempor Time Trial helmet together with POC Lab and aerodynamic specialists at Semcon. The Road Bike products are planned to evolve into one of the most important product categories for POC. With POC´s mission of "doing the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes"...

POC MAG - Gone Fishing

A ripple of interest in the idiosyncratic fish shape is spreading across the surfboard world. Words: Shannon Denny Photography: Mark Leary In a factory in the Cornish countryside, not more than two miles from England’s Atlantic coast, a figure faces a great lump of white polyurethane foam held up on trestles. Standing in a layer of snowy dust, he’s surrounded by dark blue walls with a waist-...

POC Trabec - winner of the prestigious Grand Award of Design

The Grand Award of Design is presented annually to a company and its design supplier for a commercially successful product, services or range of products/services. The design should be the key factor in the success. The award has been initiated to highlight the importance of design to the economic success of engineering companies and to serve as an inspiration in business development focusing o...

POC MAG - Room To Think

For mountain-bike company crankbrothers, creativity is all about curating the right kind of workspace. WORDS: Matt Skinner, PHOTOGRAPHY: Ye Rin Mok The crankbrothers’ Laguna Beach, CA, design studio is unassuming from the outside and it would be easy to drive by and miss it. There are no gaudy flashing lights or huge signs announcing its presence – just a dark blue awning with a subtle white l...

POCito Best Memory Competition!

Take the chance of winning 1 weeks stay in Åre, Sweden for the family! Don’t miss your chance of winning a skiing holiday for your family to Åre! Åre is famous for its alpine feeling and friendly character! You can ski right down to the village centre, to taverns that tempt with good food and espresso. That is one of the reasons for being a fun, international meeting point for families, skiers...

POC´s new Time Trial helmet now available online

POC enters the Road Bike Scene As a first step towards the road bike scene, POC has developed the Tempor time trial helmet together with Gustav Larsson, POC Lab and aerodynamic specialists at Semcon. The product combines performance in safety and speed. For more information click link

POC MAG - Bird´s Eye View

Far above the human eye and lower than the planes fly, aerial photographer Kacper Kowalski shows us another way of looking at our world. Words & Photography Kacper Kowalski I grew up in Gdansk, near the sea, and I love the Polish landscape. Sometimes I think it would be nice to live somewhere like California, but it would be boring for photography – every day you have the same weather and...

POC MAG - Gone Fishing

A ripple of interest in the idiosyncratic fish shape is spreading across the surfboard world. Words: Shannon Denny Photography: Mark Leary In a factory in the Cornish countryside, not more than two miles from England’s Atlantic coast, a figure faces a great lump of white polyurethane foam held up on trestles. Standing in a layer of snowy dust, he’s surrounded by dark blue walls wi...

POC MAG - The colours within

Life in Brazil´s favelas just got that much brighter thanks to the transformative power of a new lick of paint. Words: Shelley Jones, Photography: Haas & Hahnh, Douglas Engle The people of Brazil have a history of using the arts to subvert social injustice. During the military dictatorship, which lasted from 1964 to 1985, thousands of radical artists were exiled for creativity that challe...

POC MAG - The genetic space child

From the height of a privileged Hawaiian upbringing tto his drug-saturated death, the wild ride of Adolph Bunker Spreckels is surf culture’s most decadent tale. WORDS MICHAEL FORDHAM PHOTOGRAPHY ART BREWER Scenes from a life: a bare- chested Nordic Uberman rests a rifle over his shoulder – tight, high-waisted trousers hugging his hips, his eyes hidden behind gold-rimmed aviators; the Teuto...

POC MAG - Stacks of Imagination

Herzog &a de Meuron are a Swiss-based architecture practice whose work has imbued city skylines with a unique sense of cultural identity - from the Tate Modern in London and the Bird's Nest Olympic Stadium in Beijing to new projects planned in New York and Paris. Jacques Herzog spoke at Harvard recently, and these are some thoughts that free-flowed from his inventive mind. Criticism I don'...

Our aim is to prevent injuries and possibly save lives

POC is constantly working on different research projects within safety development and improvement of the products offered for protection of gravity sports athletes. Through this continuous effort in pushing the boundaries of what protection is all about, we have been able to launch many groundbreaking concepts and some patents that can be found in the products. The research is done in coopera...

POC MAG - Out of Space

In the slum of Manila, the world's most densely populated city, life happens whereve you ca find enough room. Words & Photography Micha Theiner By the middle of the century, it is estimated that the world population will be 9.07 billion, a significant increase from the nearly 7 billion today. Right now, for the first time in history, more than half of the world’s population lives in town...

POC Trabec helmet wins "Best of the Best"

POCs new MTB helmet: Trabec wins "Best of the Best" at Red Dot Design Awards With 4.433 entries from more than 50 countries, it's an honor to be among the very few that receives the finest degree: "Best of the Best" The Trabec helmet is a single track/enduro MTB helmet emphasizing comfort, fit, light weight, ventilation and a high degree of protection. "It is even more rewarding being acknowled...

Pure honor! Trabec awarded Eurobike Award

POC receives the Eurobike Award for the third consecutive year. With two years behind us in the bike market and presenting the third collection at Eurobike, POC is being awarded for the new Trabec helmet. The Trabec helmet is a single track/enduro MTB helmet emphasizing comfort, fit, light weight and ventilation, together with a high degree of protection. "The Trabec is a light and generously ...

POC MAG #1

POC is proud to announce the first edition of POC MAG, a magazine/catalogue combo. Absorbed in our daily work developing products, our intention has always been to share interests, ideas, phenomena and philosophies that interest or influence us.There are so many aspects of culture, past, present and future, that constitute what we are, both as individuals as well as collectively. With the cro...

The beauty of organic success, beyond your own control

POC is apporached by a number of students, every year, in different fields, from around the world, for studies related to our business. A year and half ago we were approched by a design student, Philip Woodman of Coventry University, with a request to develop a car interior based on POC´s genetics and typology. The answer is always yes and the outcome differs. But the joy of being able to share...

POC proudly announces its presence at NORDIC SELECTED

POC has been selected as one of the exhibitors at NORDIC SELECTED, to represent Sweden. NORDIC SELECTED is a Nordic Design Exhibition held at Bella Center in Copenhagen between 27-30 August 2009.

POC records the highest growth rate in Swedish sports industry

According to the Swedish sports industry magazine Sportfack, the protective gear company POC had the highest growth rate in the Swedish sports industry in 2008/2009. In an otherwise contracting market, POC grew 110%. Read the full article at www.sportfack.se/statistik/article450688.ece and the follow up article www.sportfack.se/leverantorer/article450906.ece about POC aiming for a billion kron...

POC contributes in the fight against the slashing and burning of the Amazon

When purchasing a BUG series product, 1% of POC’s related income will be donated by POC to the Instituto Permacultura da Amazonia, IPA. The concept of Permaculture was developed in the late 1970’s by Australian Bill Mollison, to respond to the energy crisis of the time. The concept developed and introduced a different approach to agriculture and community design, one that seeks to place the ri...

POC contributes in the fight against the slashing and burning of the Amazon

When purchasing a BUG series product, 1% of POC’s related income will be donated by POC to the Instituto Permacultura da Amazonia, IPA. The concept of Permaculture was developed in the late 1970’s by Australian Bill Mollison, to respond to the energy crisis of the time. The concept developed and introduced a different approach to agriculture and community design, one that seeks to place the ri...

POC enters the bike scene!

POC is a young Swedish company, with only 3 seasons behind us in the skiing market, developingand marketing advanced personal protection, at the highest quality, for gravity sports athletes. 2009 will be the premiere season on the bike scene. Despite POC's short history the company has made its marks, now available in 27 countries and POC athletes winning anything from Olympic Golds, World Cham...

POC awarded the Red Dot product design distinction for the POCito helmet

We are proud to announce that POC is among the award winners in this year’s Red Dot Award: product design for the POCito helmet, recognizing its high design standards. The POCito helmet is POC’s top of the line children’s ski helmet, featuring adult racing helmet properties adapted for children, adjustable sizing, Recco© avalanche rescue reflector, high fluorescent orange color and LED lamp fo...