When we entered the bike scene in 2008, we were confident with what we could bring in terms of mountain bike protection. We had already gained a lot of experience from developing groundbreaking safety products for snow sports, knowledge we wanted to transfer and refine to meet the needs of mountain biking. Throughout the years we have been addressing different segments and categories of mountain biking with specifically designed and engineered products, always promoting our mission of doing the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists. We are happy and proud that many of the best and most demanding riders around the globe use our products and, most importantly, that our users have given us positive reactions. On the other hand, though, we need to be humble and admit that everything can always be improved.

For 2014, we have placed a strong emphasis on bringing an unquestionable level and superior quality to our apparel. Furthermore, we have developed the Crane Pure helmet. Crane Pure is based on the award winning Crane helmet and designed for simplicity without compromising safety. Protection for kids has always been a highly appreciated part of our snow range and is now available for Wheels, with a bike helmet specifically engineered for kids. POCito Crane promotes protection, usability and proactive safety. 2014 is going to be an exciting year and we are enthusiastically looking forward to what it will bring! Some of our highlights for the MTB season: Crane Pure Based on the award winning Crane helmet, and in close colla- boration with POC’s team athletes, Crane Pure is designed for simplicity without compromising safety. Read more >> The helmet is also available in Martin Söderström and Danny MacAskill pro model.