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INNOVATION

SHAPE THE THINGS TO COME

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cycling

‘Not all kilometers are equal’ – The Migration Gravel Race

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Photos by Saltlake_Lianhttps://www.instagram.com/saltlake_lian/ The Migration Gravel race proudly states that its kilometers are different and will undoubtedly test riders who take on the challenge. As a semi supported four-day stage race across the wilds of the Maasai Mara, Kenya, the 650 km route course covers single track, game trails, red clay, and rough hard pack gravel. And w...
inspiration

Life in the air

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In the world of mountain biking, Martin Söderström is synonymous with style, taking known tricks and adding a distinctive personal stamp. So much so, you will always recognize him, even when he’s inverted off a gigantic kicker in the middle of a competition. Style like a royal seal. Unmistakable. But what it takes to get there and how hard it is to achieve is...
innovation

Different by Design

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Everything starts with a reason: a question that needs a solution. It’s never simply about creating protection that works, the question is how to ensure a user stays as safe as possible while having the freedom to perform at their best. POC’s engineering and development expert Fredrik Hallander models the helmet by hand.   At the start of the design process for...
inspiration

Infinity is around the corner

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“It is not because things are difficult that we do not dare. It is because we do not dare that things are difficult.” Few will argue with Seneca’s wise words, and most of us will recognize how their influence is ever-present in guiding our day to day lives and decisions. And now, thanks to technology and very creative minds, we are served with a never-ending stream of content—an unlimited...

Inspired by_ Bex Baraona x GMBN

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Dealing with concussion It’s rare to finish a day on a mountain bike and not be grinning from ear to ear. It is a sport that revolves around positive feelings. Of course, as part of the enjoyment comes with finding individual limits and testing skill levels, it’s natural that accidents happen. Luckily most riders will not suffer anything more than a dent to their confidence. It is rare to ...

The American Downhiller_ A Historical Bond

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Over the years American Downhiller’s have created history and built a reputation as fearsome competitors. The ‘American Downhiller’ mission is to empower young ski racers and create a speed-skiing platform for future generations. Supported by the best current and former downhill ski racers and coaches, as well as the most advanced ski technology and safety from POC, the objective is to suppo...

Field Notes_ The essence of humanity

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The human race has advanced at an almost unimaginable pace, from remote hunter-gatherers to digitally interconnected globetrotters. A change that, in geological timescales at least, has happened in the blink of an eye. No matter the speed, however, or even the relative value of some of the change, one defining aspect of the human character shines through, our constant need to question. Ov...

Inspired by_ Dirty Kanza

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It’s long. It’s hot. It has a simple premise and a simple allure that makes it relatable in a way that multi-stage races on the World Tour never can be. But most of all, it’s a crazy race. This year, as part of Team EF’s Alternative Race Calendar, three riders—Alex Howes, Taylor Phinney and Lachlan Morton—went off the beaten path and on to the gravel roads in rural Kansas to experience an ...

GCN_ "The future of Helmet safety"

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The Global Cycling network inspires millions of bike riders around the globe, putting cyclists in the center of the world’s bike action: from the iconic climbs of Alpe D’Huez and Mont Ventoux to the cobbles of Flanders, in fact, everywhere there is road or pave. Their team of world-class riders and ex-pro riders are highly regarded and speak with experience on many topics, such as the latest...

Inspired by pink

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Inspired by EF Pro Cycling_ "I cannot believe it. That was the longest 14km of my life...When I think of champions like Sep and Sebastian pulling for me - it’s everything”. Alberto Bettiol, with a classy solo finish, took a monumental first professional victory at one of cycling’s greatest races, the Ronde van Vlaanderen (Tour of Flanders). A grueling Classic steeped in history, with ...

Nature and the whole helmet

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Helmets will often look the same, but they are not all created equal. Developing renowned and award-winning helmets, which balance the primary need for optimal safety with essential performance requirements, such as weight, ventilation, comfort or aerodynamics, requires experience, a broad outlook and a team of obsessive engineers. It also requires a concept which can bind the stag...

KM:DAYS_ Inspired by the inspired

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It takes something truly special to stand out in life’s constantly updated feed: we all search for a personal connection with our sources of inspiration. Right now, there are two women doing something different; something inspiring; something that connects. Kajsa Larsson and Malou Peterson show their technical ability and the pure thrill of being in the mountains in their excellent KM Days se...

Simpson Magazine_ CHPT3 x POC Devesa

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Inspired by Simpson Magazine_ "The collaboration between POC and CHPT3 to create the Ventral Devesa SPIN helmet and special edition Crave and Require glasses represents an understated triumph. Both parties have so strong an aesthetic that such a successful project could hardly have been predicted. Indeed, placing a pattern inspired by a forest near Girona on such a beguilingly simple...

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