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POC release the Calyx - one helmet for skiing, mountaineering, and cycling

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POC is proud to release a brand-new helmet, Calyx, its first helmet certified for skiing, mountaineering, and cycling. Taking inspiration from POC’s heritage in snow sports and cycling, the Calyx has been developed as a truly multi-functional helmet for skiing, mountaineering and cycling. Using a host of POC’s innovations in performance and protection, the Calyx is designed to protect users wh...

POC release the Omne Beacon

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Beaming with protection and visibility POC release its latest version of the hugely popular Omne helmet, the Omne Beacon, which will be unveiled on Thursday November 2  at the Rouleur Live show in London. Developed to give riders even more security and visibility in dark and low-light conditions, the Omne Beacon integrates a rechargeable LED rear light and additional reflective details. With a...

POC’s new Fall/Winter 23/24 cycling collection

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POC is delighted to unveil its new Fall/Winter 23/24 cycling collection, focused on products that embrace the extremes, enhance protection, and prolong the seasons. Created to provide road, gravel, mountain bike and urban riders with the best apparel for extreme conditions, the innovations in the collection provide the performance and protection building blocks for those riders who want to tur...

POC unveils its winter season 23/24 collection

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POC is happy to release its new 23/24 Winter season collection featuring a host of new products, updates to renowned styles and new seasonal colours. Leading out the new collection is the brand new Vitrea, an advanced and innovative ski goggle which features a unique lens changing mechanism, allowing the lens to be swapped in seconds, even whilst wearing gloves. The Vitrea is joined by the bra...

POC appoints new CEO

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PRESS RELEASE_ SEPTEMBER 15TH 2023 Experienced CEO and cycling industry leader Derek Bouchard-Hall appointed as POC Chief Executive Officer (CEO). POC, a leading manufacturer of helmets, eyewear, protection and apparel, was founded in 2005 in Sweden with the mission to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’. Derek Bouchard-Hall, who ...

POC and Marco Odermatt unveil new signature race editions

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Ahead of the new World Cup season, POC and Marco Odermatt are proud to introduce a new limited-edition signature series goggle, which has been designed exclusively by Marco and POC, and which will be used by Marco in the upcoming season. POC has been working closely with Marco for many years, and last year announced a new four-year partnership alongside his first signature series goggle. The n...

POC release EF Education-EasyPost limited edition helmet

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Ahead of cycling’s biggest event and to meet the demands of a legion of the sport’s biggest fans, POC is thrilled to release its Ventral Air Mips EF Education-EasyPost edition. The limited-edition helmet is the same as used by many of the EF Education-EasyPost’s riders, which has protected, performed, and inspired in equal measure, and will be available immediately in selected online and ret...

POC launch the limited edition Elicit Ti

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POC’s brand-new limited edition cycling sunglasses, Elicit Ti, represent a new way of thinking, matching the best performance, vision and weight with recovered medical-grade Titanium. Stronger and even lighter than the 23g of its namesake, the Elicit, the limited edition Elicit Ti has been created using an innovative recovery process which allows unused Titanium from the manufacturing of surgic...

POC launch the Procen time trial helmet

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Combining years of experience, award-winning innovations and thorough collaboration with the riders and performance experts at EF PRO CYCLING, POC is proud to launch its latest aero-optimized time-trial helmet, the Procen. As part of POC’s Aero initiative, the Procen is POC’s latest product focused on aerodynamics and the specific needs of performance cyclists. Developed cooperatively with EF P...

POC's 2023 cycling collection

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POC's new 2023 cycling season collection is led out by its Aero initiative, which introduces new apparel styles for the performance-focused rider. Featuring new materials and innovations, the highly technical styles complement the new and updated road, gravel, mountain bike and junior styles, and seasonal colour updates introduced in the 2023 collection. The new collection features a host of ve...

POC unveil the Omne Lite and Omne Ultra

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POC is proud to release two brand new helmets; the Omne Lite, a new lightweight, performance driven helmet where low weight and comfort are a rider’s main focus, and the Omne Ultra, a helmet designed for adventure and exploration, a versatile and creative companion developed to protect a rider’s escape beyond paved roads.  Both helmets have a wealth of innovation and line up seamlessly alongsi...

POC INTRODUCE PROPEL – AERODYNAMIC EYEWEAR

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As part of its Aero initiative POC is delighted to release Propel, its brand-new cycling eyewear designed to enhance aerodynamics and performance for each rider. Developed for high-performance racing and to be the most aerodynamic cycling sunglasses POC has ever produced, Propel is lightweight with a large lens and unique field of view. But what stands the Propel apart from the crowd is the ...

POC launch the Dimension Avalanche Backpack

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Ultra durable, innovative, rechargeable, smart and hassle-free, POC is proud to release a new generation of mountain safety with the Dimension Avalanche Backpack. Incorporating the new and advanced ​​Alpride E2 Electronic Airbag System, the Backpack is the perfect tool to support enhanced protection and backcountry adventures. POC’s safety mission and its long history in skiing led nat...

POC and Marco Odermatt unveil future partnership with signature goggle

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Ahead of the new World Cup season start in Sölden, Austria, POC and Marco Odermatt are proud to announce their continued partnership with a new long-term agreement. The new four-year partnership is celebrated with a limited-edition signature series goggle, designed exclusively by Marco and POC, and which will be used for the first time in Sölden.     Photo: Stephan Bögli POC has bee...

POC’s new winter season collection

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POC’s new winter season collection is led out by the striking and unique Levator Mips, a brand-new visor helmet that introduces an alternative perspective to optics and helmet technology. The new winter season collection brings a number of innovative products to the slopes for the first time, including the Nexal, a brand-new goggle that features a cylindrical lens and unique frame design, new ...

POC release Hedvig Wessel signature collection

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POC is excited to release a new Signature Collection which has been designed exclusively with leading freeride skier, Hedvig Wessel. Influenced by her homeland, Norway, it’s a collection that draws on her natural artistic talents and is inspired by the beautiful and commanding national mountain of Norway, Stetind. Photo: Sophie Odelberg Photo: Sophie Odelberg As an Olympic mogul...

POC RELEASE TEAM AMANI EDITION HELMETS AND EYEWEAR

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POC and Team AMANI are proud to release a limited-edition collection of helmets and eyewear. Designed in conjunction with the Team AMANI riders it’s a collection which will go towards supporting increased access to cycling and racing in East Africa and on the international stage. Photo: Saltlake Lian Photo: Finley Newmark The entire AMANI team and partners are still coming to ter...
innovation

Autoliv and POC join forces to reduce cyclist head injuries

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Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), the worldwide leader in automotive safety systems, and POC, a global leader in snow sports and cycling protection, have joined forces to study and develop bicycle and e-bike helmets equipped with airbag technology to improve head protection and reduce the consequences of an impact.

POC launch the Myelin - Engineered to be deconstructed

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POC launches the Myelin, a brand-new and award-winning helmet that is focused on protecting our planet’s resources as well as cyclists. The Myelin is POC’s first helmet which has been constructed with 50% recycled material and where each component has been designed for recycling at the end of its life. At first glance it may look like a regular cycling helmet, but behind the Myelin’s clean look...

POC'S CITY AND COMMUTER COLLECTION

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LONG LIVE THE HUMAN ENGINE What if the solution to many of our modern problems lies in an invention that is almost 200 years old? Using the bike for transport, exercise and recreation may not be new but to unlock its true potential and support everyday riders there’s a need for modern, versatile protection and apparel. Products designed to be at their best in all the extremes.  This is the c...

POC's new cycling collection SS22

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POC's new season cycling collections are led out with some eagerly awaited innovations, styles and seasonal colors. The collections will provide mountain bike, gravel and road riders with the ability to extend the season thanks to a host of versatile pieces designed to perform under a whole range of extreme conditions. The new collections' foundations are strengthened, with sustainability and ...

THE BRAND-NEW OTOCON

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POC are proud to release its brand-new and award-winning full-face helmet, the Otocon. Developed for the precise needs of enduro riders, the Otocon brings together new ideas and perspectives, setting a benchmark for what can be integrated and achieved in a full-face helmet. Safety, weight, ventilation, material fusion, fit and adjustment are just some of the defining features of the Otocon.
innovation

POC launches its lightest ever sunglasses

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Images by Maja Johansson POC’s brand-new cycling sunglasses, Elicit Clarity, have been developed for the very highest levels of performance at the very lowest weight. At a strikingly light 23g, they represent the lightest ever sunglasses that POC has produced and will be unveiled at the Rouleur Live show in London on November the 4th. The Elicit feature a unique truss design along...

POC release the brand new Kortal Race MIPS and Devour

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The Kortal Race MIPS, is a brand new all-mountain bike helmet packed full of enhanced safety, innovation and technology. It is also the first-ever helmet to feature the recently unveiled MIPS Integra. The Devour takes a new approach to vision and features POC’s Clarity lens technology. Merged with exceptional eye coverage and protection it has been designed for the needs of modern-day bike...

POC releases its lightest ever cycling helmet

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The Ventral Lite is the latest helmet to join POC’s cycling family, and the lightest it has ever made. Focused on riders who prioritize weight and ventilation above all else, the newly awarded Ventral Lite has been highly engineered to achieve the optimal balance of weight, safety and performance. As part of a superlight package for road riders, alongside the Ventral Lite comes the Supr...

POC launches the Omne Eternal

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The world’s first self-powered helmet with endless energy POC is proud to introduce the Omne Eternal, the world’s first self-powered cycling helmet which integrates Powerfoyle, an innovative light-harvesting material, which can convert any light source, indoor or outdoor, into electrical power. To enhance a rider’s safety on the road, the Omne Eternal features an automatic and self-p...

POC begins 2021 with a host of ISPO Awards

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POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and innovations from its new 2021/22 winter collection. Leading out the ISPO ‘Winner’ awards is a brand new goggle, Zonula Clarity, which introduces a whole new visual experience and field of view to benefit all types of skiers and snowboarders. Another ‘Winner’ and brand new product ...

POC and MIPS join forces to enhance helmet safety

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POC, which has built an international reputation on safety, innovation and design, and MIPS, the Swedish safety technology company partnering with many helmet brands with its world leading Brain Protection System, are announcing a deeper partnership. The new collaboration will see POC implement MIPS systems in many of its helmets starting with a new POCito Crane which will be released in late ...

Volvo Cars and POC develop world-first car-bike helmet crash test

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Volvo Cars, a leader in automotive safety, is teaming up with top Swedish sports and safety brand POC for a series of world-first crash tests of bike helmets against cars as part of a groundbreaking new research project that aims to further protect cyclists. https://youtu.be/Hwzpr3fug0s The partnership is the latest example of Volvo Cars’ leading position in safety development and its ...

New Team EF Education

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First-Drapac powered by Cannondale kit unveiled at Rouleur Classic Slipstream Sports formally unveiled the 2018 Team EF Education First – Drapac p/b Cannondale kit at the Rouleur Classic in London on Friday afternoon. Swedish road champion Kim Magnusson donned the race kit, created by apparel, eye and helmet partner POC, on stage alongside Slipstream Sports founder and CEO Jonathan Vaughters...

POC and Ibis continue Enduro team partnership

Ahead of the first round of the Enduro World Series (EWS) in Rotorua, New Zealand, POC is proud to formally announce its continued partnership with the Ibis Cycles Enduro Race Team for the 2017 season. POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with the mission “to do the best we can to possibly save lives and to reduce t...

The lightness of Davide Formolo 

To be an Italian cyclist is to be heir to a matchless sporting inheritance — a racing tradition rooted in courage and the embrace of risk. To contest the Giro d’Italia is to race on routes planned as much for their physical beauty as any logistical concern and to be welcomed by total strangers as son or brother in any of the start or finish towns. Davide Formolo is a son of the Veneto, the ...

POCito: A proactive approach to safety

[caption id="attachment_2958" align="alignnone" width="600"] POCito Skull helmet[/caption] [caption id="attachment_2959" align="alignnone" width="600"] POCito Iris goggles[/caption] The combination of active and proactive protection is a core aspect of the POCito concept. And POCito is central to the POC way of thinking. Looking for a new and innovative approach to solve an existing problem i...

World Championships in St Moritz - Team Sweden

Ski racing isn’t solely about the individual. Even when it’s you against the clock, it can be more than individual success that is at stake. At the World Championships in Saint Moritz this week, Team Sweden showed they were stronger together when they claimed the Bronze Medal in the team event. POC is a long-term supporter of the Swedish Ski Team and and is delighted to support the athletes wi...

POC’s brand new innovations for 2017/18 earn prestigious snow industry awards

POC is pleased to announce that it has been awarded a host industry awards at SIA and ISPO for several of its 2017/18 snow season innovations. SPIN, which is a brand new patent pending helmet technology created to counter the effects of oblique impacts, was awarded the ‘Outside - gear of the show’ award at SIA and POC Layer, which is a cut resistant performance base layers for ski racers, has b...

POC Local Talent product, Aaron Blunck, takes X-Games gold in new Clarity lens

Aaron Blunck delivered on his prodigious talent with a gold in the men’s SuperPipe at the 2017 X-Games in Aspen. POC and Aaron have been working closely for over five years, which saw him start his progress with POC’s North American Local Talent Program (LTP). Taking gold whilst wearing POC’s newly unveiled Clarity goggle lenses, which have been designed around the needs of competition athletes...

POC presents SPIN and Clarity - brand new innovations

POC, which has built a reputation on safety, innovation and design, announces several new major innovations for its 2017/18 snow collection, in particular, SPIN, which is a brand new and unique helmet technology created to counter the effects of oblique impacts, and Clarity, which brings a new level of technology to performance and race goggle lenses. Other new products and innovations for the...

POC appoints new CEO

Experienced CEO and broadcast media executive, Jonas Sjögren, to lead and become the new CEO for POC from February 1st, 2017. POC, a leading manufacturer of helmets, eyewear, body armor and apparel was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. POC has been...

POC sign three-year kit partnership with Cannondale-Drapac Pro Cycling team

POC and Slipstream Sports are proud to announce an extended partnership for the next three years. The partnership will extend the current successful helmet and eyewear partnership and see all Cannondale-Drapac team riders in POC jerseys, shorts, socks, helmets and eyewear starting Jan. 1. POC, a leading manufacturer of helmets, eyewear, body armor, apparel, and accessories was founded in 2005 ...

The Jensie Gran Fondo of Marin

The much loved and admired legend of the pro cycling peloton, Jens Voigt, has always had a soft spot for his American fans. So much so he will return to Marin County, California on September 24th, 2016 to host his annual Gran Fondo “The Jensie”. In its second year, The Jensie Gran Fondo of Marin, will take place at the Stafford Lake Bike Park and host three rides of 40, 70 and 100 miles respec...

POC unveil new 2017 helmet, protection, mountain bike and road collections at Eurobike

POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. The new 2017 cycling collection, which will be presented at Eurobike, marks another significant contribution to the industry ...

POC Raceday wins inaugural Bicycle Brand Contest

POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories has been chosen as a category winner for the POC Raceday collection at the first ever Bicycle Brand Contest (BBC) 2016. POC Raceday has been developed in collaboration with POC aerodynamic experts and pro cyclists, riding grand tours and the Olympics, and represents no compromise road racing performance. Stef...

POC unveil anniversary collection Octal and Do Half Blades with Cannondale-Drapac at the Tour de France

POC, a leading manufacturer of skiing and cycling helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’ Slipstream Sports and POC have been working closely for a number of years and POC has been the provider of ...

A creative mind high above the ground – riding with Danny MacAskill

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Danny MacAskill is a household name to many and undisputedly recognized as a bike riding pioneer. Anyone who is less aware about the biker from Skye, and why he can claim such a place in people’s minds, simply have to watch any one of his highly successful films featuring limitless skill, creativity and fearlessness. His films will leave you in awe, and possible discomfort, as it mixes incr...

POC and Danny MacAskill extend partnership to 2019

Danny MacAskill and POC have been working closely since 2009 when Danny first burst onto the global scene with his first film, Inspired. After many successful years working together POC and Danny MacAskill have decided to continue their partnership for another three years. POC, which is currently celebrating its 10th anniversary, is a Swedish company with a strong mission ‘to do the best we ca...

POC unveils cycling co-lab collections

As a means of celebrating the beauty of road biking and the diversity of bike shops around the world, POC has created unique collections and collaborations with two of the leading bike shops in the world, Pavé in Barcelona and The Eleven in Toronto. Stefan Ytterborn, POC CEO and founder said – “Anyone who walks into Pavé or The Eleven will immediately realize that they are more than a bike sho...

The smart ski Airbag vest wins 2016 Red dot design award

The smart ski Airbag vest wins 2016 Red dot design award The Spine VPD 2.0 Airbag Vest created by POC and In&motion has been selected as the winner of the prestigious Product Design Red Dot Award 2016. POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, partnered with French company In&motion, specialists in the creation of wearable protection systems b...

POC and Intense collaborate for the 2016 downhill season

POC and Intense started a collaboration in mid 2015, initially with the team using a selection of POC helmets, eyewear, protection and apparel. The first race of the World Cup season, in Lourdes, marks the real start of racing this year and our continued collaboration in 2016 looks to be as promising as ever. The new Intense team has been unveiled, with a host of immensely talented athletes and...

POC 10 Insights – Julia Mancuso, an Olympian free spirit

Olympic champion and all round wonder woman, Julia Mancuso, is an icon on and off the ski hill. Commonly referred to as ‘Super Jules’ by her team mates on the US ski team she has been involved with POC almost from day one and has played a key role in the development of many aspects of the company. As such taking a closer look at Julia seemed like a simple decision to kick off our special insigh...

AVIP: Bike auction

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AVIP: The products

Här kan det vara en kort ingress. Kanske att den är två meningar, eventuellt lite längre, men den ska sammanfatta AVIP-produkterna på ett bra sätt. Besides developing high performance helmets, which promote new safety features, aerodynamics and overall performance, there are a number of new functional, technical, performance products for road bike cyclists. These have been developed to s...

AVIP: The research & innovation

AVIP is a vision and concept, which has been created by collaborating with some of the best minds in science, health and technology to redefine the future of road bike safety and performance. POC was established through a collective desire to make a difference and give everyone the best possible safety and confidence in their chosen sports. This idea has been embodied in our mission and throug...

AVIP: The concept

We are proud to share our most ambitious initiative to date, promoting safety for road cyclists; AVIP. AVIP stands for Attention-Visibility-Interaction-Protection. With the hazardous reality of sharing the roads with motorists, the need for proactive safety and protection is more evident than in most other cases. With the strong passion that runs through the POC team, and our clear mission, we...

POC bike backpacks

POC's bike backpacks combines functionality, comfort and protection and are available in two different sizes. Our bike backpacks are made of durable nylon fabric and the back side has a heat molded mud shedding top fabric for enhanced comfort. The shoulder straps and waist band are ergonomically cut and strategically placed to ensure that the pack stays in place, even in rough riding condition...

POC's downhill protection

POC's downhill specific safety products give you the highest level of protection and are specially designed to withstand all that downhill mountain biking has to offer. To push yourself and to be the best on your bike you need reliable protection that offers the highest level of protection. Anatomically and ergonomically it should follow the shape of your body and give you complete freedom of ...

POC and the Swedish Cycle Federation sign official partnership

POC and the Swedish Cycle Federation agree on an official partnership which will see all Swedish cycling federation teams using POC helmets, eyewear, body armor and apparel until 2018. POC is a Swedish company with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. Stefan Ytterborn, POC CEO and ...

POC 10 – celebrating 10 years of uncompromising safety

(Stockholm, Sweden – 22.01.16) POC 10 – celebrating 10 years of uncompromising safety POC, a leading manufacturer of skiing and cycling helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. To mark POCs first ...

POC earns two ISPO awards for ski protection

POC earns two ISPO awards for ski protection POC is pleased to announce that it has been awarded 2016 ISPO awards in the ski protection category for two of its 2016/2017 winter season products, the Spine VPD 2.0 Airbag vest developed with In&Motion, which has been chosen as a gold winner and the POC layer system as a category winner. Stefan Ytterborn, POC CEO and founder said - “We are hon...

POC Raceday Bike Auction

Bid here POC Raceday Bike Auction - bidding is open and closes at midnight on Sunday the 13th December. This winter, POC is hosting an online auction to celebrate the Raceday concept and to raise money and awareness for Spinalis, a charitable foundation whose mission is to promote research and treatment development in the field of spinal cord injuries. POC, a leading manufacturer of skiing an...

POC Cerebel helmet wins German Design Award

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories has been awarded the German Design Award 2016 for the Cerebel aero road helmet in the category - Sports, Outdoor Activities and Leisure. The German Design Award is an international premium prize awarded by the German Design Council whose goal is discovering, presenting and awarding unique design trends. The De...

POC and In&motion introduce airbag safety for skiers

Release of ground-breaking and FIS approved skier airbag vest. POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has partnered with French company In&motion, specialists in the design and conception of wearable protection systems based on smart detection devices. Together, they launch the new airbag technology, the Spine VPD 2.0 Airbag Vest. The technology...

Investcorp buys POC

Release (Stockholm, Sweden – October 8, 2015) Investcorp buys POC POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has today been bought by Investcorp. POC was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. The company has b...

POC exploring active light technology for cyclists

To support POC’s mission and improve safety for road cyclists it has partnered with Light Flex Technology to explore a new and innovative printed light technology. The approach being explored is at the forefront of research and development as it uses independent active light to support rider visibility as opposed to regular passive reflective technology used on most bike apparel. POC is a Swed...

POC Raceday Bike Auction

[caption id="attachment_2534" align="alignnone" width="584"] In collaboration with Argon 18, Fizik, Corima and CeramicSpeed.[/caption] POC Raceday Bike Auction Bid here POC Raceday Bike Auction - bidding is open and closes at midnight on Sunday the 13th December. This winter, POC is hosting an online auction to celebrate the Raceday concept and to raise money and awareness for Spinalis, a...

Raceday - Uncompromising road cycling performance

Raceday is the result of POC's uncompromising approach to road cycling performance and marks the next step in our quest to redefine POC's future of road cycling. POC entered the road bike scene in 2014, with the AVIP collection which combined different technological and design solutions to improve a cyclist’s protection and visibility whilst riding on the road. AVIP stand for Attention, vi...

The New Do Half Blade

The 2015 Giro d’Italia will provide the ideal backdrop for the release of POC’s latest eyewear for cyclists, the Do Half Blade. Based on POC’s successful Do Blade, the Half Blade represents a positive evolution for cyclists with new features and design providing improved vision and fit, replaceable Zeiss lenses and all weather performance. The Do Half Blade incorporates lenses developed jointl...

POC MAG - Doing good

Does creativity have the power to change the world? Graphic designer and video artist Pete Saunders considers the ethics of visual communication. WORDS Pete Saunders We all have a responsibility to protect our planet and the people who live in it. It’s not just world leaders and businessmen who have the power to create change – we’re all responsible for shaping this world; we’re all designers...

POC Unveils Julia Mancuso Signature Collection

Olympic champion. Style maven. Wonder woman. Julia Mancuso is an icon on the ski hill and off, and POC honors the American alpine ski racer with its deepest signature collection to date. The Swedish brand has also extended its long-running contract with Mancuso, and will support the four-time Olympic medalist through the 2018 Games in Pyeongchang, South Korea. “I'm happy to continue my collabo...

POC earns ISPO Awards for Auric and Super Palm Comp

POC has been awarded a 2015 ISPO Award for the Auric helmet and Super Palm Comp ski racing glove. Every year, ISPO honors the most exceptional sporting goods with the ISPO Award. A jury consisting of independent sports business professionals evaluates several hundred entries following clearly defined criteria. This premium selection presents an orientation for both sports business professionals...

POC Unveils Signature Auric Helmet and Fovea Goggles by Aaron Blunck.

Heading into his third full season with the U.S. Freeskiing Team, Olympian Aaron Blunck has signed an endorsement agreement with POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories. The deal will see Blunck feature prominently among POC’s brand ambassadors with a signature series, which includes the new Auric helmet, Fovea goggles and Will sunglasses, launching in...

POC and Volvo Cars announce ground-breaking cycling safety technology.

POC and Volvo Cars will present the exciting first results of their partnership at the CES (Consumer Electronics Show) in Las Vegas, 6-9 January 2015 with a unique safety technology which connects drivers and cyclists for the first time. In a ground-breaking move for the automotive industry Volvo Cars and POC will present the safety technology which consists of a connected car and helmet proto...

POC earns a prestigious Design S award for the AVIP concept.

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has been awarded a Design S award for the AVIP concept. AVIP stands for Attention, Visibility, Interaction and Protection and is POC’s most ambitious initiative to date, promoting safety for road cyclists. Design S is Sweden’s national design award and singles out creative and innovative solutions in every imagi...

POC earns Grand Award for the Skull Orbic Comp H.I. MIPS.

Popular Science has recognized POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, as a “Best of What’s New” Grand Award winner for the Skull Orbic Comp H.I. MIPS ski racing helmet. The world’s largest science and technology magazine recognizes the new Helmet Integrity (H.I.) system in its December 2014 issue. “Being recognized by Popular Science for the Skull Or...

The AVIP concept nominated for Design S

The AVIP concept has been nominated for the prestigious Design S Award. Design S is Sweden’s national design award and singles out creative and innovative solutions in every imaginable area of products, services and environments, regardless of the design field. The Design S award has been presented every second years since 2006 and this year’s winners will be announced on November 26th at the ...

POC earns a Eurobike Award for the Cerebel helmet.

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, is pleased to announce that the Cerebel aero road helmet has been awarded a coveted Eurobike Award at the Eurobike trade show held in Friedrichshafen, Germany. The Eurobike Award is one of the most prestigious design awards in the bicycle industry and this year saw 500 entries. The industry design award was orga...

POC unveils the Octal AVIP MIPS and Eye Park

POC will unveil the Octal AVIP MIPS road cycling helmet and the Eye Park at the Vuelta a España 2014. The new helmet is a MIPS-equipped version of the award-winning Octal and the Eye Park is a patent-pending eyewear device that has been developed together with Garmin-Sharp Pro Cycling team. Both products will be available at retail in early 2015. Octal AVIP MIPS POC, a leading manufacturer of ...

POC reveals new aero road helmet

POC, in collaboration with Garmin-Sharp Pro Cycling team, Volvo Car Group and WATTS Lab, is proud to reveal Cerebel, a new aero road helmet. The helmet will be introduced at the first stage of the Giro d’Italia 2014 on May 9th in Belfast. The Cerebel helmet is built on the competence of POC’s internal product team and developed in close collaboration with Garmin-Sharp Pro Cycling team, Volvo Ca...

Welcome to Wheels 2014

When we entered the bike scene in 2008, we were confident with what we could bring in terms of mountain bike protection. We had already gained a lot of experience from developing groundbreaking safety products for snow sports, knowledge we wanted to transfer and refine to meet the needs of mountain biking. Throughout the years we have been addressing different segments and categories of moun...

POC and Ritte form cycling team

POC continues its move into the road bike scene and partners with Ritte Bicycles to form the POC + Ritte Cycling Team. POC, a leading manufacturer of skiing and mountain biking helmets, goggles and body armor, has established a partnership with California-based Ritte Bicycles. The first initiative between the two companies is the POC + Ritte Cycling Team where POC will provide the apparel, ...

POC earns prestigious awards at SIA and ISPO trade shows

POC, a leading manufacturer of skiing and mountain biking helmets, goggles, body armor and accessories, is pleased to bring home several awards from the ISPO and SIA trade shows. The Skull Orbic Comp H.I. MIPS, POC’s upcoming ski racing helmet, was named Gold Winner in the Ski Segment/Helmet Category at ISPO Award in Munich. Every year, ISPO honors the most exceptional products of the sports ...

POC and Team Garmin-Sharp announce partnership

(Stockholm, Sweden – January 10, 2014) - POC and Team Garmin-Sharp today announced a three-year partnership. Beginning in January 2014, Swedish company POC is the official helmet and eyewear supplier of Team Garmin-Sharp, the American professional cycling team dedicated to ethical sporting and developing the next generation of cycling champions. “We pride ourselves in working with best-in-cl...

POC and Volvo Car Group partner to explore new safety and design ideas

POC and Volvo Car Group have established an exclusive partnership. The two Swedish companies will exchange knowledge and experience in order to explore new ideas within safety and design.

 “With POC’s mission of doing the best we can to possibly save lives and reduce the consequences of accidents for gravity sports athletes and cyclists, it's a treasure to interact on cycling safety together ...

Jessica Lindell-Vikarby wins Beaver Creek GS

POC team athlete Jessica Lindell-Vikarby won the women's alpine World Cup GS at Beaver Creek on Sunday. Jessica was the last to go in the second run and skied to her first career WC victory in giant slalom with a combined time of 2:17.92, 0.09 seconds faster than Mikaela Shiffrin. – “Being in the lead after the first run was something new to me. I was for sure nervous, but tried to relax, bre...

POC unveils the Skull Orbic Comp

POC unveiled its latest race helmet, the Skull Orbic Comp, at the Ski World Cup Opening in Sölden. Following FIS rule changes and recent findings of the forces the brain is exposed to during giant slalom racing, POC has pushed the boundaries of innovation and safety to bring helmet performance to a new level. For the 2013/2014 ski racing season the International Ski Federation, FIS, has announ...

Introducing Snow 13/14

We have never launched as many new, important and innovative products ever before. With our mission of doing the best we can to possibly save lives and to reduce the consequences of accidents, we have taken our quest a big step further by launching the new race helmet Orbic series, which manages previously unknown risks and violence discovered in our cross-scientific research, changing the gam...

POC welcomes Ryder Hesjedal to the team

We are proud to welcome Ryder Hesjedal, 2012 Giro D’Italia champion, to our global athlete team. The first stage of Tour de France 2013 on Corsica did not only mark the start of the 100th Tour de France, it also represented the start of an exiting collaboration between Ryder Hesjedal, the 2012 Giro D’Italia champion and POC. Ryder will be using POC's eyewear and during the 213km stage between...

Introducing the Crane

We are excited to introduce you to the award winning Crane - the latest addition to our range of bike helmets. The award winning Crane helmet combines low weight with a durable and dent resistant construction. The weight is only 360-400 g, depending on what size you choose. We have implemented a new kind of liner, combining two different densities. The stiffer outer part deals with higher ene...

What is: VPD?

POC's VPD (Visco-Elastic Polymer Dough) compound offers extreme shock absorption, which has given us a completely new approach when developing body armor. VPD is highly impact absorbent, comfortable and adapts to create an individual fit. Due to its high level of protection and the ability to transition from soft to hard during impact, we don’t have to choose between safety and flexibility. M...

POC signs with Olympic cyclist Gustav Larsson

We are proud to announce Olympic cyclist, Gustav Larsson, as our first road bike athlete. Swedish time trial cyclist Gustav Larsson signs to become POC's first road bike athlete and now joins the ranks of other world class athletes associated to POC. In tours and peletons all around the world Gustav will now be using our shades to give him an edge over other riders. – “As a cyclist I have a l...

POC receives three Red Dot Design Awards

For the sixth consecutive year, POC was awarded the Red Dot Design Award. The Skull Orbic Comp helmet, Tempor helmet and Lid goggles was recognized among 4 662 submissions - more than ever before in the history of Red Dot. The jury of the Red Dot Award was once again looking for products and projects true to the motto “in search of excellence”. This year, 1 865 manufacturers, designers and arc...

Bike season is here

At POC, we are constantly looking to develop new and innovative materials, constructions and compositions that push the boundaries of personal protection. This approach has led to a new and innovative Wheels 2013 product range and we are extremely excited to share it with you. Being able to redefine performance by combining low weight, perfect fit, dent resistance and great protection is alway...

POC wins two ISPO Awards

[caption id="attachment_943" align="alignnone" width="600" caption="POC Lid and POC Skull Orbic Comp"][/caption] POC is proud to announce two winning products at ISPO Award 2013. Skull Orbic Comp was chosen winner in the helmet category and Lid in the goggle category. Every year, ISPO honors the most exceptional sporting goods products with the ISPO Award. The jury, consisting of independen...

Safety By POC & Beats By Dre ®

The Receptor BUG Communication is the result of a collaboration between POC and Beats by Dr. Dre ®, combining superior sound with high performance and safety. Award winning helmet Receptor BUG is exclusively offered with Beats by Dr. Dre ® headphones built into the neckroll. With the remote control you can take calls, switch songs and adjust volume right from the cord while sitting in the lift...

POCito Best Memory Competition

Don’t miss your chance of winning a skiing holiday for your family to Åre! Åre is famous for its alpine feeling and friendly character. You can ski right down to the village centre, to taverns that tempt with good food and espresso. That is one of the reasons for being a fun, international meeting point for families, skiers and boarders. We bet you have loads of nice POCito photos from your s...

EVERY LUMP AND BUMP - POC Mag 3

For those who cannot see, a radical touch tour at the New York Museum of Modern Art paints the perfect picture. Words: SHELLEY JONES Illustration: CIARA PHELAN A man runs his hands over smooth marble, taking in every lump, bump and dent. He soaks up the temperature of cold stone and suddenly feels hyperaware of his body and its presence in space. He moves away and is helped to assume a posi...

POC moves to Bali

Moving the HQ office to Bali for10 days is an experiment. Dynamics and interaction between people is vital in our quest of possibly saving lives and reducing consequences of accidents. At POC we need to promote our mission by always improving. We believe we can always do better than what we did yesterday. There´s also an additional focus on culture, DNA and manners, between us and in dialogue ...

POC Tempor Time Trial Helmet nominated for Design S

"What fantastic project this has been! Gustav Larsson, Sweden´s top international road cyclist, who among a number of successes has a Time Trial Silver medal from the Beijing Olympics, came by the POC office in the spring of 2011, with a question: I want to win the London Olympics and I need the best possible equipment; can you help me doing the worlds fastest Time Trial helmet? The timing was...

POCombo

POC Helmets and goggles are designed and engineered for optimal synchronization, as one unit. Used and preferred by: Jeremy Jones, Mitch Tölderer, Flo Orley, Aurélien Ducroz, TJ Schiller, Tanner Hall, and more. Find your favorite POCombo here

Welcome to Snow 12/13

POC is proud to present a range of products with new materials, constructions and compositions - new protection that is more adequate. In our daily intense efforts to promote our mission of doing the best we possible can to save lives and reduce the consequences of accidents, we have come up with a range of new materials, constructions and compositions. We are now proud to present new and more...

Urban Commuting

The Receptor Commuter is developed for the needs of today’s urban cyclists. Safety features include heritage from Receptor+, possibly the most advanced multi-purpose helmet out there. The outer shell is durable and houses apartially PC-covered in-mold liner, reinforced in strategic areas for highest possible safety. Partial doubbleshell system. Magnetic buckle. The padding has anti-static tre...

Celebration! POC receives the Eurobike Award for the fifth consecutive year.

POC is proud to announce that the Crane helmet has been awarded the Eurobike Award 2012. The Crane helmet is developed with the freeride cyclist in mind, in need for great ventilation and light weight. The challenge has been to meet these demands while promoting durability and dent resistance, as there is often a contradiction between these qualities. Using an EPS sandwich construction combin...

POC enters the Road Bike Scene

As a first step towards the Road Bike scene, POC has developed the Tempor Time Trial helmet together with POC Lab and aerodynamic specialists at Semcon. The Road Bike products are planned to evolve into one of the most important product categories for POC. With POC´s mission of "doing the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes"...

POC MAG - No Man is An Island feat Danny MacAskill, Daniel Dhers & Martin Söderström

Three riders a the top of thei individual disciplines com together in cataclysmi clash of style, skil and backgroun for a different kind of bike movie. Watch the movie here: http://www.youtube.com/watch?v=pToyAVyUxlA Danny MacAskill, Martin Söderström and Daniel Dhers are titans in trials, MTB freestyle and BMX respectively. Whether they're winning golds at X Games and Dew Tour comps, stacking...

POC MAG - Gone Fishing

A ripple of interest in the idiosyncratic fish shape is spreading across the surfboard world. Words: Shannon Denny Photography: Mark Leary In a factory in the Cornish countryside, not more than two miles from England’s Atlantic coast, a figure faces a great lump of white polyurethane foam held up on trestles. Standing in a layer of snowy dust, he’s surrounded by dark blue walls with a waist-...

POC Trabec - winner of the prestigious Grand Award of Design

The Grand Award of Design is presented annually to a company and its design supplier for a commercially successful product, services or range of products/services. The design should be the key factor in the success. The award has been initiated to highlight the importance of design to the economic success of engineering companies and to serve as an inspiration in business development focusing o...

POC Trabec Nominee for Stora Designpriset - the "Grand Prize of Design"

The POC Trabec is one among five nominees for the prestiguous Grand Prize of Design. The Grand Prize of Design is initiated by Föreningen Svensk Form (the Swedish Society of Crafts and Design), SVID (Swedish Industrial Design Foundation) and Teknikföretagen (The Swedish Engineering Companies), to promote business excellence deriving from consistant and competent design processing. "It's the se...