AVIP is a vision and concept, which has been created by collaborating with some of the best minds in science, health and technology to redefine the future of road bike safety and performance.

POC was established through a collective desire to make a difference and give everyone the best possible safety and confidence in their chosen sports. This idea has been embodied in our mission and through a cross-scientific approach to develop reliable and uncompromising protection.

This challenge has required us to explore, evaluate and find new innovative ways to promote safety. We often end up in new exciting areas of special competence depending on the challenge, allowing us to think outside of the box and improving safety.

Building on the competence and expertise of the POC team and through working closely with medical and performance forums, POC Lab and WATTS Lab, we have placed significant time and effort in a numbers of different fields, such as color, contrast, perception and anthropology to better understand what we needed to translate and focus on in order to improve road bike safety.

POC Lab To be at the forefront of safety, innovation and development we established POC Lab. It is our scientific forum, which brings together experts from a range of disciplines and medicine. They support and advise us to ensure that what we develop is the most reliable and advanced protection on the market.

WATTS Lab To achieve higher levels of performance, and balance the expertise we gain from POC Lab in safety and innovation, we needed to set new standards and established WATTS Lab, a highly specialized R&D department to translate and develop our AVIP vision. The objective for the team in WATTS Lab is to optimize POC products to allow the cyclist to go faster using less energy.