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INNOVATION

SHAPE THE THINGS TO COME

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cycling

The weight of milliseconds

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Imagine being on a bike at the top of a steep descent and letting gravity take over. As you release the brakes, the change of pace is immediate and exhilarating, providing a rush of uncontrolled air and adrenaline. But then your instincts fight back and take over to bring you back under control. It’s hard to fight thousands of years of evolution and self-preservation. Tuning in t...
inspiration

Life in the air

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In the world of mountain biking, Martin Söderström is synonymous with style, taking known tricks and adding a distinctive personal stamp. So much so, you will always recognize him, even when he’s inverted off a gigantic kicker in the middle of a competition. Style like a royal seal. Unmistakable. But what it takes to get there and how hard it is to achieve is...

Alex Armstrong_ Simple is complex

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Images by Jordan Boratynec A moment can be taken at face value as a particular etch in time. But what if you considered every moment that came before it as one that led and prepared you for the one you’re in now? I thought a lot about this as I put one foot in front of the other on my way up to the Olive Hut in the interior of British Columbia. As Ginny White, Jordan Boratynec and myself ...

Olympic expectations

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Have fun, ski well and ski smart. No one could possibly disagree with Sarah Höfflin’s ideas and approach to skiing. Although most of us may not be as conscious of it, it is certainly what we are all trying to achieve when we are out on the slopes, especially as it will come with various levels of success. But the big difference between us, the regular skiers, and Sarah Höfflin is that her...

The power of the turn

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Skiing every single day in the winter, whatever the weather and regardless of the conditions is Marcus Caston’s thing; from the first November snowfalls in his home state, Utah, all the way through to his annual Icelandic grande finale in May. He tends not to stop there though, he packs his bags and points he skis elsewhere, summer shredding the Mt Hood glacier corn as a coach for his Party...

The American Downhiller_ A Historical Bond

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Over the years American Downhiller’s have created history and built a reputation as fearsome competitors. The ‘American Downhiller’ mission is to empower young ski racers and create a speed-skiing platform for future generations. Supported by the best current and former downhill ski racers and coaches, as well as the most advanced ski technology and safety from POC, the objective is to suppo...

Hedvig Wessel_ Leap into the known

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It’s hard to put yourself in the shoes of an elite athlete. And it’s especially hard when the chosen sport is as physically, mentally and technically demanding as mogul skiing, which often resembles high speed organized chaos, with backflips thrown in for good measure. Hedvig Wessel, as one of the world’s leading mogul skiers, representing Norway at the last two Winter Olympics, and while s...

Kristofer Turdell_ Seeing is believing

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Whether you’re watching Kristofer Turdell live from a crisp, snowy mountainside or online in the comfort of a warm cozy sofa, one thing is always the same; a jaw-dropping sense of awe. There is a myriad of skiing talent around the globe, some focused on competitions, others on capturing adventures, all of whom serve up the ski community with daily doses of inspiration, be it through films, ...

The ’Gowaan’ gal

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If you found yourself trail side at any of the Enduro World Series races in recent times, you would find it hard to miss a strange new shout of encouragement rising above the cacophony of ‘allez allez’, ‘vai vai’ and ‘yeah boi!’. The mysteriously sounding ‘Gowaan’, with its roots deep in the vibrant UK mountain bike scene, is now as likely to be heard in Santa Cruz as it is in Sheffield. It...

Cooling the heat

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Cloying, clinging, draining, debilitating, pulse-raising, strength-sapping, vision-inducing heat. Extreme temperatures are no friend to the cyclist, something EF Education First Pro Cycling Team’s Simon Clarke describes so succinctly. To discuss with him the searing heat that characterises many of the engagements in the elite UCI WorldTour is to encounter an attitude so rational and accepti...

Inspired by pink

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Inspired by EF Pro Cycling_ "I cannot believe it. That was the longest 14km of my life...When I think of champions like Sep and Sebastian pulling for me - it’s everything”. Alberto Bettiol, with a classy solo finish, took a monumental first professional victory at one of cycling’s greatest races, the Ronde van Vlaanderen (Tour of Flanders). A grueling Classic steeped in history, with ...

Everyone can win, not everyone can lose

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Mind-boggling. There’s no other way to describe what Ester Ledecká accomplished at the Winter Olympics in Pyeongchang. One of the biggest bangs in the history of alpine racing…and alpine snowboarding, and one which left everyone smiling broadly, trying to absorb the magnitude and uniqueness of what they had just witnessed! Interestingly though, the millions of viewers around the globe were not...

Multi track mind

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Specialists reign supreme amongst professional skiers, it’s rare to find one athlete that excels against the watch, in front of a panel of big mountain judges and on the big screen. It’s rarer still to find a skier that has been doing it for a decade or more. In Mattias Hargin that’s exactly what you have, a competitive, multi-talented, big mountain slalom skier who happens to enjoy skiing eve...

Life in the fast lane

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It takes something special to ski downhill, where gravity is harnessed and worked overtime in the pursuit of milliseconds, and slopes of snow are replaced with walls of ice. Winning World Cup races, or competing in multiple Olympic games, takes something even more extraordinary and it’s easy to understand why few skiers remain at that level for long. But for Steven Nyman, who has held his plac...

Icing on the cake

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For almost all her life Kajsa Larsson has been skiing, and yet it still feels like the vast opportunities are now opening up and she’s just getting started. Soon, economics and marketing studies in Oslo will be finalized, and then she’ll follow her calling and “move to a mountain, somewhere.” Exactly where doesn’t really seem to matter, as long as she can ski and experience the mountains in he...

Charging the calculated mind

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There are a lot of passionate skiers out there. There are even lots of extremely passionate skiers. But in Chamonix there is one skier, who exudes passion and positivity for the mountains more than anyone else, and who’s taking skiing to another level. When Tof Henry talks about what he skied yesterday, or will be skiing tomorrow, and how he intends to get there, he could easily be mistaken ...

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