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INNOVATION

SHAPE THE THINGS TO COME

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inspiration

Hydration fundamentals with Maurten’s Joshua Rowe

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In the second instalment on race fueling and hydration we explore the role and importance of a hydration and how it will affect your gravel race.
inspiration

Fueling fundamentals with Maurten’s Joshua Rowe

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”There's no speed without power and no power without calories.” Those words are from Olav Alexander Bu — Norwegian sports scientist and super coach — and sum up nutrition for endurance performance in an exquisitely simple way. To break down that concept further, and to give a rider a clear idea on how they can use it in their own fuelling and hydration strategies, we talked to Maurten’s Nutr...
inspiration

Living the dream is not supposed to be convenient

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Dreams. We all have them. Ideas and inspirations forged in the heart that may end up placing us in a particular place or on a specific path.

inspiration

Life in the air

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In the world of mountain biking, Martin Söderström is synonymous with style, taking known tricks and adding a distinctive personal stamp. So much so, you will always recognize him, even when he’s inverted off a gigantic kicker in the middle of a competition. Style like a royal seal. Unmistakable. But what it takes to get there and how hard it is to achieve is...
inspiration

Infinity is around the corner

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“It is not because things are difficult that we do not dare. It is because we do not dare that things are difficult.” Few will argue with Seneca’s wise words, and most of us will recognize how their influence is ever-present in guiding our day to day lives and decisions. And now, thanks to technology and very creative minds, we are served with a never-ending stream of content—an unlimited...

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