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POC is awarded silver in the "Prize of Prizes"

POC has been awarded silver at the German Design Award 2008 for the Lobes goggles. Lobes are our newest ski goggles, with a huge lens to optimize the field of vision. The inspiration comes both from Swedish architect Sigurd Lewerents, who puts his windows outside the facades, and from astronaut Neil Armstrong. The lens is a perfectly shaped spherical surface to minimize optical distortion.

Having won gold in 2007 for the Skull Comp helmet, POC is proud and honored to yet again find itself among the winners for this prestigious award.

Out of 1023 nominated entries in the categories of product and communication design the Jury selected 25 winners, gold and silver, of the Design Award of the Federal Republic of Germany. The winners were presented at the award ceremony on 8 February 2008 at the opening of the Ambiente Trade Fair in Frankfurt,

The Prize of Prizes
The German Design Council, commissioned by the German Ministry of Economics and Technology, organises the Design Award annually for businesses and designers whose contributions are marked by a high level of design quality, utility, ecological quality and innovation. Entry is restricted to products which, over the last five years, have been awarded a prize for their design, either nationally or internationally. They are proposed for the Design Award of the Federal Republic of Germany by the German Minister of Economics or by the ministers and senators for economics of the individual German states. Among the many awards well established in Germany, the Design Award of the Federal Republic of Germany, due to its strict requirements, is regarded as the "prize of prizes".

The Jury
An independent jury of ten experts selects the winners of the Design Award of the Federal Republic of Germany. The jury is made up of representatives from industry, the universities, the design world and the media. The jury is appointed by the Federal Minister of Economics and Technology for a period of four years.

Further information:
Rat für Formgebung/German Design Council
Stephan Ott
Ludwig Erhard-Anlage 1, 60327 Frankfurt
Tel. +49 (0)69 74 74 86-0
Fax +49 (0)69 74 74 86-19,

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