Digital Specialist EU

POSITION SUMMARY

The Digital Specialist is an important position in the management and execution of POC’s online presentation and e-commerce performance. Candidates for this position need to have a deep understanding of consumer online engagement and revenue optimization strategies. This employee will be responsible for the day-to-day management, analysis and optimization recommendations for the POC Europe website and online store. Candidates for this position must be able to compile, analyze and draw conclusions in real-time to drive improved brand presentation and sales efficiency. The Digital Specialist will play an important role in the development of POC’s global e-commerce business unit and achieving the outlined targets. This position reports to the European Digital Manager.

ESSENTIAL FUNCTIONS

  • Ownership of day-to-day management of website content and consumer engagement performance on our Shopify platform 
  • Evaluate web audience analytics and merchandising performance, present optimization recommendations to European Digital Manager based on set KPIs like Conversion rate, Bounce Rate, Time on Page 
  • Support Digital Manager in developing and executing annual, monthly and weekly strategies to optimize website performance based on analytics and set KPIs 
  • Implement an A/B testing approach to gain greater insight into website strategies and tactics and present conclusions to the Digital and Brand Marketing group 
  • Evaluate trends in e-commerce analytics and vet potential partnerships to increase efficiency 
  • Assist Digital Manager in developing strategic direction for the POC e-commerce website to achieve revenue and channel goals 
  • Advise on customer buying behaviour trends and achievement of accurate demand planning 
  • Partner with Digital Advertising Specialist to ensure connectivity between web content and customer acquisition strategies 
  • Coordinate with Marketing Group on necessary assets for brand storytelling outreach, website campaigns and product presentation 
  • Coordinate with Marketing Group to drive connectivity between brand storytelling and product purchase opportunities 
  • Produce daily, monthly and annual web performance reports outlining optimizations made and recommendations on future performance drivers 
  • Support Digital Manager with inventory monitoring and execute on necessary stock shifts 
  • Partner with Advertising Specialist and SEO agency to make sure SEA and SEO agency work aligned 
  • Partner with our SEO agency to adapt SEO strategy following latest trends and updates 

POSITION QUALIFICATIONS

Education:

Preferred: Bachelor’s degree in marketing, business or equivalent work experience.

Work Experience: 

Required: 1-3 years in analytics, merchandising or equivalent.
Preferred: 3+ year’s experience in analytics, merchandising or equivalent.

OUR OFFER

  • Be part of a global player in the skiing, cycling and lifestyle industry 
  • Exciting challenges in a responsible position 
  • International environment, vivid atmosphere 
  • Full-time job (38,5 h/Week) 


If interested, please send us your complete application documents (including CV, photo, certificates) via email: bewerbung@pocsports.com