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POC SPORTS

ABOUT US

POC is a Swedish protection brand and manufacturer of helmets, eyewear, protection and apparel in snow sports and cycling. The company was founded in Sweden in 2004 and the headquarter is located at Nackagatan 4 in Stockholm.

Learn More
POC SPORTS

ABOUT US

POC is a Swedish protection brand and manufacturer of helmets, eyewear, protection and apparel in snow sports and cycling. The company was founded in Sweden in 2004 and the headquarter is located at Nackagatan 4 in Stockholm.

Learn More

OUR MISSION IS TO 'PROTECT LIVES AND REDUCE THE CONSEQUENCES OF ACCIDENTS FOR ATHLETES AND ANYONE INSPIRED TO BE ONE'

PRODUCT PHILOSOPHY

POC has a crystal clear vision to create uncompromising products with the perfect combination of safety, performance and design. When we develop a product, we are solving a problem and materialising our mission. Function and purpose will always come first and design is something that we handle naturally, and with pride.

POC LAB

TECH, SCIENCE & RESEARCH

POC LAB is our in-house hub for intel within various scientific, medical and
technological fields. With a single mission to drive innovation, push boundaries, question conventions and raise the bar within protection. To further support our mission of protecting lives, POC wants to be the company to first introduce new materials, ideas and technologies to our athletes and users.

Our Tech and Research team work mainly with research, exploration, pre-studies and tech implementation. The Tech and research team at POC LAB
takes a holistic and explorative approach to safety and develops ideas and
perspectives that may not have been previously considered.

Advisory board
POC LAB Advisory Board brings together some of the finest minds in research, medicine and safety to advise and give input on new research and trends.

POC AND AUTOLIV HAVE BEEN WORKING TOGETHER TO ASSESS THE POTENTIAL OF USING AIRBAG TECHNOLOGY
IN HELMETS.

POC AND AUTOLIV HAVE BEEN WORKING TOGETHER TO ASSESS THE POTENTIAL OF USING AIRBAG TECHNOLOGY
IN HELMETS.

WORLD-FIRST CRASH TESTS OF BIKE HELMETS AGAINST CARS TOGETHER WITH VOLVO CARS

WORLD-FIRST CRASH TESTS OF BIKE HELMETS AGAINST CARS TOGETHER WITH VOLVO CARS

RESPONSIBILITY

POC will never compromise on safety. Whilst safety on the road or mountains is at our core, we work hard to keep the planet safe as well.

A lot of our products are a natural part of a sustainable transport solution, by getting more people on bikes, but as a company putting products on the market, we need to be mindful of the resources.

Project Blueprint is our long-term and ongoing commitment to lower our environmental impact without jeopardising the safety of our products.

Read more: www.pocsports.com/pages/project-blueprint

THE MYELIN IS POC'S FIRST HELMET THAT HAS BEEN CONSTRUCTED WITH 50% RECYCLED MATERIAL. ENGINEERED TO BE DECONSTRUCTED, ALL DIFFERENT MATERIALS USED IN THE HELMET CAN BE SEPARATED AND SORTED IN LINE WITH LOCAL REQUIREMENTS, GUIDELINES AND AVAILABILITY

THE MYELIN IS POC'S FIRST HELMET THAT HAS BEEN CONSTRUCTED WITH 50% RECYCLED MATERIAL. ENGINEERED TO BE DECONSTRUCTED, ALL DIFFERENT MATERIALS USED IN THE HELMET CAN BE SEPARATED AND SORTED IN LINE WITH LOCAL REQUIREMENTS, GUIDELINES AND AVAILABILITY

RE-PURPOSING OF MATERIALS

RE-PURPOSING OF MATERIALS

PROTECT THE PASSIONATE

We are blessed with colleagues and co-workers that are truly passionate
about our business and community. The love for our sports has led to a unique work environment and it’s up to us to nourish and protect that passion.

AWARDS

Awards are fantastic and we are proud that our approach has led to hundreds of them. 

But awards don’t come close to the feeling we get when receiving emails, phone calls and messages from fans and customers all over the world. That is the main reason why we go to work everyday.

TIMELINE

HIGHLIGHTS

2004

POC was founded in Saltsjöbaden, Sweden. POC LAB Advisory board was founded the same day.

2005

Alpine race collection presented with the Skull helmet platform as the leading product, together with Iris goggle and body protection. The world’s first “semi hard-shell” helmets, with unique features such as pneumatic honeycomb dampening and ballistic aramid protection against penetrating objects were revealed.

2006

Julia Mancuso wins Olympic Gold in Skull Comp/Iris Comp.

2008

A full cycling collection was launched, starting in the gravity segment with the Cortex and Receptor Flow helmets.

The same year POC’s relationship with Mips begins.

2009

VPD (Visco-elastic Polymer Dough) was introduced. Due to its high level of protection and the ability to transition from soft to hard during impact, our communities no longer had to choose between safety and freedom of movement.

2012

New TT helmet the Tempor used by Gustav Larsson at the Olympic Games in London.

The same year the AVIP collection (Attention, Visibility, Interaction and Protection) was presented, taking a holistic approach to protecting road cyclists.

2013

POC and Volvo Cars started a safety collaboration.

2015

POC’s airbag vest released. It consisted of integrated sensors and used a precise algorithm to distinguish between a crash or fall from the normal forces associated with Alpine racing.

2016

The Coron and Tectal helmets were launched.

The Aspire sunglasses were released.

2017

Together with Zeiss, POC developed Clarity lens technology.

2018

The Ventral helmet platform was launched. By using our whole-helmet approach to development, we were able to deliver unparalleled levels of aerodynamic performance, safety and ventilation without compromises

2019

A partnership with twICEme®allowed us to for the first time add an NFC Medical ID chip to a helmet, creating the helmet that can speak for you when you can’t.

2022

The Omne Eternal is released. The helmet features solar cell technology from Exeger so the integrated rear light can charge from any light source, indoors and outdoors, with no need for you to remember to plug the helmet in.