– Built on unconventional and positive thinking
In the summer of 2013, amongst all the horns and chaos pulsating through the Tour de France, a lone racer with the Garmin Sharp team, Ryder Hesjedal, set off waves of raised eyebrows through cycling’s most famous caravan. Not for his racing, power data, or something he said, but for wearing unconventional eyewear.
It was a disruptive moment f...