The Science to perform, the safety to escape
The kit to keep you riding through the heat, through the storms, over mountains and to the pinnacle of your performance.
New arrivals_
Life is
the road
Explore road cycling apparel
Whichever road you choose to cycle down; whether fresh, smooth tarmac on a route out of the city, or unsurfaced tracks taking your heart to the wilderness, choose kit to keep you protected on your adventure.
Explore road cycling apparelDiscover the new Devour
Shop nowLife is
the road
Explore road cycling apparel
Whichever road you choose to cycle down; whether fresh, smooth tarmac on a route out of the city, or unsurfaced tracks taking your heart to the wilderness, choose kit to keep you protected on your adventure.
Explore road cycling apparelInfinite Vision
Discover the DevourOUR STORIES_
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PRODUCT
POC Launches The Omne Eternal
POC is proud to introduce the Omne Eternal, the world’s first self-powered cycling helmet whichRead More
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FIELD NOTES
The essence of humanity
The human race has advanced at an almost unimaginable pace, from remote hunter-gatherers to digitallyRead More
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AWARDS / PRESS RELEASE
POC Begins 2021 with a host of ISPO Awards
POC, which has built a reputation on safety, innovation and design, has won three ISPORead More
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OUR ATHLETES
Alex Armstrong _ Simple is Complex
A moment can be taken at face value as a particular etch in time. ButRead More
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OUR ATHLETES
Simon Clarke_ Cooling the Heat
Cloying, clinging, draining, debilitating, pulse-raising, strength-sapping, vision-inducing heat. Extreme temperatures are no friend to theRead More
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OUR ATHLETES
Kajsa Larson_ Icing on the Cake
For almost all her life Kajsa Larsson has been skiing, and yet it still feelsRead More
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