NEW_
PROCEN AIR
It does not matter if it is divisive.
What matters is that it is fast.
CYCLING_
New SEASON_
CYCLING
COLLECTION
Discover new colours
and styles for the
season.
NEW_
W'S ESSENTIAL
CARGO BIBS
The freedom of shorts; the
security of bibs. And with
extra storage for long days.
MTB_
The Ventral Collection
Explore all road cycling helmetsEach member of the Ventral family was developed using science in order to overcome specific challenges to give ultimate performance in different conditions.
Explore all road cycling helmetsRoad Cycling Helmets
Shop nowThe Ventral Collection
Explore all road cycling helmetsEach member of the Ventral family was developed using science in order to overcome specific challenges to give ultimate performance in different conditions.
Explore all road cycling helmetsRoad Cycling Helmets
Shop nowProtected by Science
Protected by Science
Discover the process behind how we protect Discover the process behind how we protectOUR STORIES_
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Designing the race-winning Procen Air
How POC and EF Pro Cycling adapted the original Procen helmet to make it safe — and fast — for roadRead more -
VICTORY AT LAST!
After three years of 2nd place on the Freeride World Tour and a year off for reflection, this seasonRead more -
VPD: The material to protect your mobility
One of the fundamentals at the very heart of mountain biking is the fact that we expose ourselves tRead more -
The Science of Multiple Certification
It always starts with safety. Uncovering a problem that needs to be solved. Since the very start, wRead more -
The Thrill Of The Hunt
You could say Marco Odermatt was born to ski. Hailing from the Nidwalden region of the Swiss Alps––Read more -
Hedvig Wessel and Storen - The Mountain Decides
Hedvig Wessel describes her connection to the mountain that inspired her new signature collection.Read more