POC awarded "Brand of the Year" in the Swedish sports trades most prestigious competition "Gear of the year".

The jury's motivation
"When Volvo and SAAB have felt the breath of death, there is another company that holds the Swedish safety position high. POCs design and safety conciousness, together with entering new domains, like bicycling with success, make them the Brand of the Year".

"It's a true honor. Being a prophet in his country, is always an issue and it's therefore extra rewarding to be recognized here in Sweden". Says: Stefan Ytterborn Founder and CEO