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INNOVATION

SHAPE THE THINGS TO COME

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snow

The Thrill Of The Hunt

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You could say Marco Odermatt was born to ski. Hailing from the Nidwalden region of the Swiss Alps––an area steeped in ski culture and history­­––he grew up in a family of skiers.
snow

Craig Murray - It’s all in the details

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In skiing and life, Craig Murray carves an inventive line. He is a modern-day shapeshifter who is down-to-earth while also ambitiously visionary. As a ski film luminary, a Freeride World Tour medalist and World Cup mountain bike racer, and a dedicated advocate for making skiing more accessible and inclusive, Craig operates in global and local spaces all at once. The pursuit of his dreams has t...
mtb

Small and perfectly formed

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In 1980 a young hippie living on the US west coast read an article about this new “Clunker Bike” movement that was happening in various places around the country, especially in Marin County, California, and Crested Butte, Colorado.
mtb

Winning Ways

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Even if standing on the top step of a podium is the objective for most mountain bike racers, for Jenny and her teammates in Team 31, there is a new way of winning.
snow

Evolution in action

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Progression and change are a constant on the Freeride World Tour. But this year, that was more evident than ever.
snow

Home is where the heart is

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Whether it is a run from top to bottom at the local ski hill or a road trip to the tallest mountain on the horizon; to earn the reward, you have to be willing to put in the work.

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